Top 11 Seo Jobs in Piney Flats Tn

Digital Marketing Specialist (8a-5p) Marketing & PR - Johnson City, TN
Ballad Health —Johnson City, TN
- Full-time
- Marketing
- 5 years
- Office
Digital Marketing Associate
Diversified Power International LLC —Piney Flats, TN
- Microsoft Outlook
- Mid-level
- Bachelor's degree
Marketing Manager
Ventura Community Partners —Bristol, VA
- $70,000 a year
- Full-time
- Remote
- Mid-level
- Travel
- Ability to sit for extended periods
- Paid training
- Wellness program
Quick Apply
SEO Specialist
Amplifyed.io —United States
- $80,000 a year
- Full-time
- Remote
- Mid-level
- 2 years
- Health insurance
- 401(k)
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Digital Marketing Specialist (8a-5p) Marketing & PR - Johnson City, TN

Ballad Health -
Johnson City, TN

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Job Details

Full-time

Qualifications

Usability testing
Social media advertising campaigns
CSS
Content marketing campaigns
Design of experiments
Content editing
Leading organic search traffic initiatives
Multivariate testing
Lead Conversion
Master's degree
UX implementation
JavaScript
Media data analysis
Pay-per-click (PPC) advertising
Data-driven problem-solving
Client acquisition
Accessible UI/UX design
Google Search Console
Marketing analytics
Cross-functional collaboration
Paid search marketing
Marketing controlled experiments research
HTML
Cross-functional communication
Conversion rate optimization (CRO)
Search engine marketing (SEM) strategy development
Paid search advertising campaigns

Full Job Description

Job Description:
Summary:
Consumer and patient expectations are shifting dramatically as it relates to digital engagement and interaction with their healthcare providers. In order to be prepared, remain competitive and challenge the industry in a fast-paced environment, it is critical that Ballad Health develops and maintains a well-defined, far-reaching, and forward-looking digital transformation strategy.
The Digital Marketing Specialist has a proven track-record in leading, developing and executing digital marketing strategies to grow market share, and strengthen the Ballad Health brand. This role will play a pivotal role in lead-generation efforts, market share growth, and brand strength across digital communication channels.
Responsibilities: Execute go-to-market digital programs – including search, paid social media, display and email marketing – that support the identified growth areas for the company. Work with the Director, Digital Strategy and Development and AVP Marketing and Communications to execute and optimize lead-generation and lead-nurturing campaigns. Utilize Google Ads campaigns and other SEM channels, search engine optimization (SEO), and other aspects of digital marketing to increase traffic, improve conversion rates, and generate qualified leads. Manage paid social media opportunities, including LinkedIn, Twitter, and Facebook. Manage online listings. Closely monitor ad spends to ensure campaigns are pacing properly and on-budget. Track, measure and improve performance on digital KPIs. Identify and execute on opportunities for user testing and conversion optimization (CRO).Perform competitive analysis, research new opportunities, and apply relevant best practices across accounts. Monitor industry and digital trends, strategies and techniques. Work the marketing team to develop graphics and content for all digital channels, including marketing campaigns, landing pages, emails, digital ads, social media graphics, website and blogs.

Requirements:

Knowledge, Skills and Abilities: Expertise with SEO and SEM/paid search campaigns. Experience using a CRM for effective lead development is required. Experience in online listings management and related services. Google Ads certification is a plus. Solid understanding of design principles and accessibility, usability, user experience (UX) best practices. Previous experience in healthcare industry preferred. Experience working cross-functionally across a company and the ability to work in a small team environment

Requirements
5+ years of progressive, proven experience in digital marketing roles. Master's degree in marketing or a related field required
Demonstrable experience managing digital marketing campaigns. Solid knowledge of Google Analytics, Google Search Console, Google My Business and other tools for website and search-engine analysis and optimization. Demonstrable experience in building and optimizing Google Ads, other PPC and paid social campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, motivate and convert. Solid understanding of accessibility, usability and user interface/user experience best practices. Experience with a variety of content management systems (e.g. Drupal, WordPress)Experience in optimizing landing pages. Experience with A/B and multivariate experiments. Working knowledge of HTML, CSS and JavaScript development and constraints. Strong analytical skills and data-driven thinking. Strong written communication and content development skills, including editing and content styling for optimal user experience. Up to date with current trends and best practices in digital marketing. Commitment to ongoing professional growth. Experience with marketing automation tools and building marketing funnels a plus. Beneficial application skills: Adobe Creative Suite, Microsoft Excel, marketing automation services

Work Requirements:
Shift: Day
On Call: No
Weekends: No
Travel Required: No Travel

Location:
Ballad Health Corporate

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Digital Marketing Specialist (8a-5p) Marketing & PR - Johnson City, TN

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