Job Title: Assistant Manager - Brand Activation
Division: Consumer Products Division
Business Unit: Caribe
Location: Guaynabo, Puerto Rico
Reports To: Senior Manager - Brand Activation
Who We Are:
For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.
Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story. Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. The Brand Activation Team is the driving force behind bringing brands to life at the point of purchase, influencing shoppers' decisions, and driving demand in-store. Come join our dynamic team!
What You Will Learn:
As our Assistant Manager - Brand Activation, you are key in supporting the development and execution of impactful in-store activations, promotions, and shopper marketing campaigns that deliver a seamless and engaging brand experience. Reporting to the Senior Manager - Brand Activation, you will be the driving force behind bringing our Consumer Products Division brands to life at the point of purchase.
- You will support the development and ensure the execution of compelling in-store activations, promotions, and merchandising initiatives that capture shopper attention to drive demand.
- You will work closely with Marketing and Account Management teams to align the go-to-market strategy and market activation.
- You will collaborate with internal teams (Marketing & Account Management) and external partners and agencies to ensure flawless development and execution of in-store displays, signage, and promotional materials in line with brand strategy and equity.
- You will develop and deliver compelling sell-in materials and presentations for new product launches and ongoing promotions. This will include the forecast calculation for displays, and any other in-store execution aligned with the commercial team.
- You will track, analyze and share with key stakeholders the performance of activations, using sell-out and syndicated data; and consumer insights to identify key learnings and opportunities for optimization.
- You will serve as point of contact for retailer’s/distributor teams responsible for marketing advertising and retail execution teams, fostering strong working relationships.
- You will manage the budget allocation for activations to ensure maximum impact and ROI.
- You will collaborate with key BAL US contacts to ensure strategic and operational alignment.
What We Are Looking For:
Required Qualifications:
- Education: Bachelor’s degree in marketing, Business Administration, or a related field.
- Years of Experience: 2-4 years of experience in trade or shopper marketing.
- Language: Fully Bilingual (Spanish and English). Excellent communication skills (Written and verbal).
- Travel: This position may require 25% travel.
- Job Specific Experience/Skills:
- Strong organizational skills to support the execution of multiple campaigns and projects in a fast-paced environment.
- The ability to track performance, analyze sell-out and syndicated data (using tools like PowerBI), and draw actionable insights.
- A good understanding of retail environments, shopper behavior, and in-store activation principles.
- Proven ability to work effectively with cross-functional teams, external agencies, and retail partners.
- Excellent written and verbal communication skills to support in developing presentations and liaising with stakeholders.
- Technical Skills: Proficient in Microsoft Office (Word, Excel, PowerPoint).
Preferred Qualifications:
- Experience working with beauty or consumer goods brands.
- Experience with data analysis tools and retail POS data is a plus.
What’s In It For You:
- Salary Range: The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level.
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (Monthly Mobile Allowance)
- Learning & Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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