DIRECTOR OF BRAND MARKETING
Goods iQ · North Kingstown, RI · Hybrid · Full-Time
$130,000 – $170,000 DOE · Mon–Thu In-Office / Fri Remote
About Goods iQ
Some companies follow trends. We set them.
Goods iQ develops smart consumer products — and we need the world to know it. Our portfolio of iconic brands includes Bostitch® Office Products, PaperPro®, LockerMate®, PureOptics™ LED Lighting, and Spec Ops™ Tools. Behind every one of them is a team of makers, creators, and category disruptors who move fast, think big, and hold themselves to an uncomfortably high standard.
We run on honesty, collaboration, and a shared obsession with excellence. We celebrate the wins — loudly and often.
The Role
This is your seat at the table — if you’re ready to earn it.
Goods iQ is at an inflection point of aggressive portfolio growth. We’re not looking for someone to inherit a playbook. We need a marketing leader who will write one.
As Director of Brand Marketing, you’ll architect the strategy that defines how millions of consumers experience our brands — from building equity that commands shelf space and screen time, to engineering customer journeys that convert and retain. You’ll sit at the intersection of creativity and commercial impact, operating as a true business partner to the executive team.
Your fingerprints will be on everything: channel strategy, team culture, budget allocation, and the bold ideas that keep Goods iQ ahead of the competition.
We hire owners, not order-takers. If you lean in when things are unclear, raise your hand when something’s broken, and take personal responsibility for outcomes — this role was written for you.
Key Responsibilities
Brand Strategy and Execution
– Lead transformative marketing strategies across digital, content, social, email, and traditional channels.
– Own and evolve each brand’s story — ensuring distinct voice, emotional resonance, and long-term equity.
– Develop compelling positioning and messaging that connects with target consumers across every touchpoint.
– Define clear objectives, KPIs, and success metrics tied directly to company growth goals.
Team and Culture Leadership
– Build, mentor, and inspire a high-performing, inclusive marketing team.
– Foster a culture of accountability, creativity, and relentless ownership.
– Set the performance standard — for your department and the business as a whole.
– Lead project management across all initiatives, holding the team to world-class execution and schedule attainment.
Commercial Growth and Analytics
– Drive brand awareness, customer acquisition, and retention across all channels.
– Leverage data to measure performance, surface insights, and optimize in real time.
– Own the marketing budget — allocate resources with a bias toward measurable ROI.
– Build a test-and-learn culture that treats every campaign as an opportunity to improve.
Cross-Functional and Market Leadership
– Partner with Sales, Product, and Operations to align marketing with broader business strategy.
– Lead new product commercialization, channel expansion, and customer experience initiatives.
– Monitor competitive activity, category shifts, and consumer trends — then act on them first.
Skills and Competencies
Strategic Leadership
– Proven track record building and scaling iconic consumer brands with clear vision and commercial results.
– Ability to define bold brand strategy and mobilize cross-functional teams to execute with precision and speed.
– Executive-level influence — you build consensus at the C-suite and inspire action at every level of the organization.
Marketing Excellence
– Deep fluency in eCommerce, omnichannel retail, and the full consumer journey from discovery to loyalty.
– Expert command of digital marketing — content, SEO/SEM, social, email, and performance analytics.
– An exceptionally creative mind paired with sharp analytical instincts — equally at home in a brainstorm and a budget review.
– Ability to shift seamlessly across a diverse brand portfolio while maintaining the distinct equity of each.
Ownership and Operational Discipline
– Exceptional project management — you run complex, multi-brand initiatives without dropping a detail.
– Demonstrated results in fast-moving, high-growth environments where ambiguity is the norm.
– Entrepreneurial mindset — you treat uncertainty as a competitive advantage, not an obstacle.
– Contagious energy and passion that raises the bar for everyone around you.
Growth Orientation
– Relentless curiosity and commitment to staying ahead of consumer trends and emerging platforms.
– A builder’s mentality — you don’t manage what exists, you create what’s next.
Qualifications
– 8+ years of progressive brand marketing experience with consumer products, including digital and performance marketing.
– 2+ years of creative agency experience or multi-brand consumer products leadership.
– Strong background in eCommerce, performance marketing, and marketing analytics.
– Proficiency with Adobe Creative Suite and project management tools (Asana or similar).
– Experience with digital shelf software tools, Salsify, Salesforce CRM & Marketing Cloud as strong plus
– Bachelor’s degree in a related field preferred; MBA a strong plus.
– Military experience a strong plus — we deeply respect the leadership and ownership mindset it develops.
Why Goods iQ
The Opportunity
This isn’t a role where you inherit a playbook and execute someone else’s vision. You’ll help write it. With the resources, runway, and executive backing to do the best work of your career — this is where ambitious marketing leaders come to make their mark.
Compensation and Benefits
– Base salary: $130,000 – $170,000 (commensurate with experience)
– Performance bonus eligibility
– 401(k) with company match
– Comprehensive health, dental, and vision coverage
– Generous PTO + parental leave
– Real advancement opportunities — we promote the builders
The Culture
We don’t just talk about culture — we protect it. Goods iQ runs on freedom, honesty, and a shared obsession with excellence. We hire owners, not order-takers: people who push boundaries, speak candidly, hold themselves to a higher standard, and then celebrate the wins together.
Expect flexible schedules, a casual dress code (hats and hoodies welcome), team events that actually don’t feel forced, and leadership that keeps its door open and its ego in check.
The Workspace
Our Quonset Business Park headquarters in North Kingstown, RI is a modern, thoughtfully designed space built for the way creative teams actually work.
– Comfortable lounges and collaboration breakout areas
– Adjustable sit-stand desks throughout
– Fully stocked gourmet kitchen — and yes, beer on tap
– Outdoor quad steps from a scenic bike path that ends at the beach
Job Details
– Role: Director of Brand Marketing
– Type: Full-Time
– Location: North Kingstown, RI 02852
– Work arrangement: Hybrid — Monday–Thursday in-office, Friday remote
– Schedule: Monday–Friday
– Compensation: $130,000 – $170,000 (commensurate with experience)
Job Type: Full-time
Pay: $130,000.00 - $170,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
Supplemental Pay:
Ability to commute/relocate:
- North Kingstown, RI 02852: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Branding: 5 years (Required)
Work Location: In person
