About Pearl
Pearl is a mission-driven Certified B Corp building the first national home performance rating system and registry for U.S. single-family homes—functioning much like a FICO® score for residential properties. Through its proprietary Pearl SCORE™, the company rates homes on a 1-to-1,000 point scale across five key pillars: Safety, Comfort, Operations, Resilience, and Energy. By making these traditionally invisible qualities visible, measurable, and financially valuable, Pearl empowers buyers, sellers, and real estate professionals to fully understand and value how a home performs in daily life.
Pearl is seeking a Head of Content Strategy to build and lead a scalable, high-impact content machine across corporate, consumer, and vertical-specific audiences. You will own the strategic planning, execution, and amplification of all content — from quarterly calendars through real-time opportunity capture. You will manage subject matter expert writers, define and maintain our online presence, oversee all owned and social channels, ensure brand consistency, and ensure every piece of content drives maximum awareness and audience growth. This is a leadership role focused on strategy, calendar discipline, and operational excellence — not day-to-day writing.
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Define our online presence in terms of the social platforms and other online assets we use, as well as our objective and action plan for each.
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Develop and maintain rolling quarterly content calendars and production plans across three content streams: corporate narrative, consumer-facing content, and vertical-specific content for real estate, home inspectors, contractors, insurance, and lending verticals.
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Evolve Pearl's content from a baseline of blog posts and standard social updates into a richer multi-format mix — short-form video, explainer animations, infographics, podcasts, webinars, and other emerging formats. Match the right format to the right audience and message, and build the production pipeline (largely through the freelance studio) to deliver consistently across channels.
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Oversee and coordinate with our PR lead to ensure consistency in our message and that PR is reinforcing your content strategy.
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Identify thematic pillars, research opportunities, and derivative content angles that maximize ROI on every major research report and white paper we produce.
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Balance drumbeat content (regular publishing cadence) with opportunistic, high-impact pieces.
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Oversee the full lifecycle of published content: distribution across channels, engagement response protocols, repurposing into derivative formats (infographics, videos, social snippets, vertical-specific angles).
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Establish and operationalize SOPs for content publication, social amplification, comment management, and community engagement so these activities become organizational muscle memory, not ad-hoc reactions.
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Ensure consistent multi-channel publishing rhythm that increases frequency from current baseline to a significantly elevated cadence.
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You won't necessarily be the day-to-day community operator, but you'll own the function — defining excellence, hiring or sourcing the operator, training and overseeing them, and stepping in as backup when needed. We manage this internally today, but expect this role to be outsourced or part-time moving forward, and you'll lead that decision.
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Oversee subject matter expert writers and content quality while planning and overseeing production; ensure all output aligns with brand standards and strategic direction.
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Recruit and nurture relationships with specialized subject matter expert writers in core verticals.
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Monitor internal and external signals for high-impact content opportunities (podcasts, partnerships, news, research releases) and be able to mobilize repurposing and amplification within hours, not days.
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Own the decision-making on what gets fast-tracked to the top of the content queue and why.
You will oversee the work of AI Agents. Large language models like Claude can generate multiple content pieces from a single research document in minutes. What they cannot do: reflect the human nuance of our brand voice, decide which topics matter most to your strategy, know when a high-profile podcast deserves immediate amplification, understand which vertical lens will resonate most with realtors versus retailers, or recognize an emerging opportunity that should shift your quarterly plan. That judgment and strategic agility is what you bring. Your role is to be the strategist and gatekeeper — the person who knows what to make, when to make it, and how to amplify it for maximum impact.
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Publishing cadence increased from current baseline to consistent, elevated multi-channel output.
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Every major research lift and white paper generating three to five derivative content pieces across formats and verticals.
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Established SOPs for engagement, amplification, and community management that operate without constant escalation.
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Measurable growth in digital audience across social and owned channels.
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Real-time opportunity spotting and execution happening within 24 hours, not days.
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Internal and external perception shift: content goes from an exercise in treading water to become a competitive strength and differentiator.
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7+ years in content strategy, editorial leadership, or equivalent role in consumer-facing environments.
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Proven ability to build and execute quarterly content calendars at scale across multiple audience segments.
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Track record of increasing publishing cadence and digital audience growth in consumer channels.
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Strong project management discipline and comfort with operational detail.
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Direct experience as, or overseeing, the community manager function.
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Ability to work with subject matter experts and freelance/contract talent without direct management overhead.
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Comfort with repurposing strategy and understanding how to squeeze maximum value from single content assets.
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Understanding of vertical marketing and ability to adapt messaging for different buyer personas.
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Familiarity with AI writing tools and how to use them as force multipliers, not replacements for strategy.
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Experience building engaged communities or audiences in consumer verticals.
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Comfort with metrics-driven decision making and ability to articulate ROI of content initiatives.
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Background working with subject matter experts or highly specialized audiences.
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B2B content experience as secondary exposure.
The pay range for this role is:
100,000 - 120,000 USD per year(Remote)
