Location: Woodinville, WA
Department: Hospitality
Classification: Salaried Non-Exempt (OT Eligible)
Reports To: Vice President of Hospitality
DeLille Cellars, established in 1992, is the oldest operating winery in Woodinville, Washington. Renowned for pioneering Bordeaux-style blends from Washington State, the winery has built a legacy of excellence, earning over 800 individual 90+ ratings from leading wine publications. DeLille is consistently recognized by top critics and influencers as one of Washington's premier wine producers and sources its grapes from the state’s most esteemed vineyards. Guided by its founding philosophy of ‘always seeking,’ DeLille Cellars remains dedicated to the relentless pursuit of exceptional quality.
Position Summary
The Wine Club Manager leads the growth, retention, and member experience strategy for the DeLille Wine Club. This is a boots-on-the-ground, relationship-first role - one that demands a natural connector who loves building genuine bonds with guests, thrives in a guest-facing hospitality environment, and knows how to inspire a team to sell.
At its core, this position exists to drive the DeLille Wine Club. That means converting enthusiastic customers into members, whether they’re visiting us in person, finding us online, or experiencing DeLille in their local market. This person will serve as both a relationship builder and business driver: working across our physical locations and with Marketing team to grow membership, deepen engagement, improve retention, and elevate the overall member experience. This person will also champion member engagement across the full DeLille Wine Club experience: leading allocation pick-up parties, coordinating member events, and driving benefit awareness so our members always feel the value of belonging.
As consumer expectations around memberships and subscriptions continue to evolve, this role will help DeLille continue modernizing how members engage with the brand across hospitality, ecommerce, events, and direct communication. While some back-end administration is part of the role, this is not a desk job. The right candidate will spend the majority of their time with guests and teammates, and will measure their success by the strength and size of the DeLille community they help build.
Essential Duties & Responsibilities
1. Club Growth & New Member Conversion
- Be a consistent and enthusiastic presence across our tasting room and restaurants, during peak hours and weekends, actively engaging guests and introducing the wine club
- Develop and execute a structured conversion strategy that feels natural, joyful, and on brand
- Train, coach, and motivate tasting room associates and servers on how to identify ideal club candidates, tell the club story compellingly, and close with confidence
- Set weekly new-member goals with our Tasting Room Manager and restaurant GMs and track progress in real time
- Partner with marketing to support lifecycle campaigns tied to acquisition, onboarding, retention, upgrades, and win-back initiatives
- Contribute insights from guest and member interactions to help shape segmentation, targeting, and communication strategies
- Identify and act on upsell opportunities to move members into higher club tiers
- Own club growth targets in partnership with Hospitality and Marketing leadership, with accountability around acquisition, retention, engagement, and member lifetime value
2. Member Retention & Relationship Building
- Own the attrition number: proactively monitor cancellation trends and intervene before member churn
- Build genuine, lasting relationships with our members, especially high-tier and long-tenured members, so they feel known and valued every time they visit or reach out
- Resolve member concerns and escalations with warmth and urgency to reinforce loyalty
- In partnership with Marketing, Develop and execute a retention and engagement calendar, including outreach touchpoints, personalized follow-up, member appreciation moments, and re-engagement campaigns
- Partner with the MGS team to ensure every member interaction across email, phone, and text reflects the DeLille standard of joy-driven hospitality
- Lead a structured outreach program targeting cancelled members with personalized messaging, compelling offers, and genuine reconnection and track reactivation metrics
- Analyze cancellation reasons and use those insights to shape both the win-back approach and broader retention strategy
3. Hospitality Team Partnership & Sales Coaching
- Serve as the club sales coach across DeLille’s hospitality team—creating training materials, running role-plays, and providing ongoing coaching on wine club conversion for both Tasting Room associates and restaurant servers
- Build a repeatable onboarding curriculum so every new Tasting Room and restaurant hire is confident and capable of presenting and selling the wine club from day one
- Partner with restaurant leadership to ensure servers understand the wine club, can speak to its value, and are equipped to introduce membership to dining guests in a way that feels natural and on brand
- Recognize and celebrate wins across the floor and dining room while providing real-time coaching and feedback that supports a culture of hospitality, confidence, and club growth
- Partner closely with the Tasting Room Manager and Restaurant leadership to align on club goals, share performance data, and keep club conversion embedded in the daily culture across both venues
4. Member Engagement: Events, Benefits & Club Experiences
- Plan and execute all Wine Club allocation pick-up parties
- Design member experiences that deepen loyalty, increase engagement, and drive incremental visitation and purchases
- Identify and create opportunities for exclusive member experiences throughout the year (winemaker dinners, early-access tastings, library wine experiences, Restaurant dining events) that reinforce the club’s premium value
- Partner with Marketing and Hospitality leadership to identify strategic partnerships, collaborations, and member benefits that elevate the perceived value of DeLille membership
- Champion active benefit usage among members, proactively communicating perks, ensuring members know what’s available to them, and creating moments that make belonging to DeLille feel tangible and rewarding
5. Wine Club Operations & Administration
- Oversee the execution of four Wine Club releases per year: allocation planning, processing, fulfillment coordination, and error resolution
- Collaborate with the Winemaking team to stay informed on priority vintages, featured wines, and the broader release plan
- Manage member accounts including payment declines, holds, and address updates, in partnership with the MGS team
- Maintain clean, accurate data in our point-of-sale system and ensure systems and workflows support an excellent member experience
- Manage shipping logistics
- Prepare monthly reporting on club size, attrition, conversion rates, and revenue for leadership review
- Manage the Wine Club budget and maintain DTC shipping compliance
Schedule and Expectations
- A typical week runs Tuesday–Saturday, with the expectation that weekends are a core part of this role. That said, we understand this role has admin and planning responsibilities too, and we’ll work together to make sure there is protected time for that work.
- Schedule may flex based on business needs, Wine Club events, and seasonal peaks
- While not responsible for managing day-to-day operations, this role works in close partnership with the Tasting Room Manager. The Wine Club Manager is a leader on the floor; when a guest or team member needs direction and the Tasting Room Manager isn’t available, they are a trusted, go-to resource.
- Position includes being trained on payroll processes to support the Tasting Room Manager during vacation or when coverage is needed.
Experience and Qualities
- 2+ years in a sales, guest relations, or membership-focused role; experience in a premium hospitality environment is a strong plus; winery or tasting room experience welcome but not required
- Demonstrated track record of selling memberships, subscriptions, or high-value experiences directly to guests
- Experience coaching or training front-line hospitality or sales staff
- Background in event planning or event execution is a strong plus
- Familiarity with Commerce7 or similar DTC platforms is helpful, but not required
- A natural people-person who lights up a room and is warm, genuine, and confident in social settings
- Sales-minded without being pushy; great service IS great selling
- A strong communicator who can tailor their approach whether they’re chatting with a first-time visitor or a decade-long club member
- Organized and self-directed with the ability to manage multiple workstreams without losing sight of the priorities that matter most
- A team builder and coach who takes pride in seeing the team grow and succeed
- Comfortable with data; ability to read numbers, spot trends, and use insights to drive decisions
- Entrepreneurial spirit; someone who brings ideas, owns outcomes, and takes initiative
Physical Requirements
- Ability to lift 30-50 lbs regularly
- Ability to stand, walk, bend and work in temperature-varied environments for extended periods
This job description is not intended to cover all duties. Responsibilities may shift based on business needs and operational requirements.
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At DeLille, you’ll be part of a close-knit team that values curiosity, craftsmanship, and connection. We’re proud of our legacy and excited for what’s ahead — and we want you to grow with us.
Pay Range Details
The pay range for incoming hires into this position is $70k - $85k. Within this range, actual individual starting pay is determined by a variety of factors, including a candidate’s experience, job-related skills, and relevant training.
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DeLille Cellars strives to create a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
Job Type: Full-time
Pay: $70,000.00 - $85,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Vision insurance
Ability to Commute:
- Woodinville, WA 98072 (Required)
Work Location: In person
