Love animals? Love working hard with the knowledge that you are saving lives in a fast-paced environment? Have the ability to work weekends? Lucky Dog Animal Rescue is the place for you.
Lucky Dog Animal Rescue (LDAR) seeks a Social Media & Content Manager to work side by side with our Marketing and Communications Team in supporting Lucky Dog Animal Rescue’s Communications initiatives. Founded in 2009, LDAR is a volunteer-powered, foster based 501(c)(3) that has saved more than 35,000 homeless and abandoned animals since its founding. The Social Media & Content Manager is a critical part of Lucky Dog’s team, furthering our mission and saving even more animals by sharing our story with existing audiences and building new audiences.
Position Overview
The Social Media & Content Manager will lead the development and execution of Lucky Dog's social media strategy, creating compelling content that builds brand awareness, strengthens community engagement, and grows our audience across Instagram, TikTok, Facebook, and LinkedIn. This is a fast-paced, hands-on role requiring someone who can identify emerging social media trends, rapidly create and publish engaging content, and respond to opportunities in real time while maintaining exceptional attention to detail and grammatical accuracy.
This individual will identify, cultivate, and manage relationships with influencers to expand Lucky Dog's reach and support fundraising efforts, adoption initiatives, and other organizational priorities. They will also partner with Lucky Dog's web consultants to create and update website content, ensuring information is accurate, engaging, and aligned with the brand.
In addition to managing social media for Lucky Dog's national channels, this individual will collaborate closely with the team at our South Carolina Rescue Campus to create content and manage social media for the Rescue Campus and, as needed, our South Carolina-based thrift store. Occasional travel to South Carolina is required.
This is a hybrid position based in Arlington, Virginia, with a non-traditional schedule. Because many of our adoptions, transports, fundraising events, and volunteer activities take place on evenings and weekends, this role requires regular weekend work and attendance at transports, adoption events, and other organizational activities to capture content and engage in real time. The standard days off are Wednesday and Thursday; however, occasional social media monitoring and time-sensitive responses may still be required on those days.
Reporting to the CEO, the ideal candidate for this job is detail oriented, quick, creative, organized and has a passion for animal rescue. Lucky Dog Animal Rescue is powered by volunteers, requiring high levels of communication and responsiveness to volunteers as well as fosters, adopters, and donors.
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:
Generate Content While Capitalizing on Current Trends
- Collaborate with the Marketing and Communications Manager and both the program and development teams to create organic social marketing campaigns to drive brand awareness and engagement.
- Manage the entire content creation process, including brainstorming, capturing video and photo assets, scripting, filming and post-production.
- Create and implement editorial calendar and social media strategies across various social channels.
- Manage volunteers who help with photo/video campaigns.
- Stay up-to-date with the latest trends, features, and best practices – particularly on TikTok and Reels -- to ensure our content remains relevant and engaging.
Support and Analyze Effectiveness of Marking Strategy
- Monitor and analyze social media metrics to measure the effectiveness of content and campaigns.
- Set key performance indicators (KPIs) for social media campaigns.
- Build data-driven reports and present a concise analysis with recommended optimizations in both polished verbal and written/visual formats.
Connect and Collaborate with Influences and Social Media Followers
- Identify and establish relationships with relevant influencers and manage influencer partnerships.
- Develop and execute influencer marketing campaigns to increase brand awareness, reach and engagement.
- Monitor influencer content to ensure alignment with brand guidelines and values.
- Engage with followers, respond to comments and messages, and foster a positive and engaging community on social media platforms.
Maintain Website Content
- Create and improve digital content to include writing, editing, and proofing content for the web team to upload.
Key Experience:
LDAR is looking to hire an Social Media & Content Manager who has the following experience and skills, at a minimum:
- Bachelor’s degree or 2+ years of work experience within marketing and communications or equivalent (creative agency or in-house corporate experience is preferred).
- Real world experience as a TikTok and Instagram user
- Relevant experience producing digital content in a corporate setting.
- Experience adhering to brand aesthetics and standards.
- Experience monitoring and capitalizing on social media channels and trends: TikTok, Instagram, Facebook, LinkedIn, YouTube and others.
- Proven ability to grow and scale social media channels and share relevant metrics.
- Familiarity with current social media tracking tools and ability to learn the latest and the greatest tools.
- Demonstrated attention to detail and follow-through.
- Exceptional organizational and time management skills; able to juggle multiple priorities.
- Clear verbal and written communication skills, creative problem-solving skills.
Lucky Dog is a small team that works closely together so the ability to work well with others is a must! IDEAL EXPERIENCE includes:
- Real world experience in a corporate setting as a TikTok and Instagram user.
- Experience working with volunteers.
- Experience with G Suite including Gmail, Drives, Sheets and Docs
- Self-starter with little need for close supervision.
- Thrives in a fast-paced, analytical, multi-tasking, hands-on environment.
- Ability to maintain a flexible and positive attitude amid organized chaos.
Responsibilities may be added or changed as the organization continues to grow.
Pay: $50,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Arlington, VA 22207
