Position Summary
· This role is responsible for driving sales, profitability, and operational excellence across the Walmart Marketplace business, while also owning the brand's social media, influencer, affiliate, creator commerce, and partnership strategy.
· On the marketplace side, this includes product assortment, content optimization, advertising strategy, inventory management, pricing, promotions, forecasting, and compliance to achieve aggressive growth objectives.
· On the social and partnerships side, this includes driving measurable revenue growth through social, influencer, affiliate, creator, and partnership channels while managing agencies, budgets, and team performance.
· The ideal candidate combines strong analytical skills with marketplace and social commerce expertise and has experience managing high-volume ecommerce businesses within the home textiles, bedding, home goods, or consumer products industries.
Key ResponsibilitiesWalmart Marketplace Business Management
· Track the Walmart Marketplace P&L and revenue growth strategy. Discuss plan with SVP, Sr. Director and Director.
· Build and implement annual business plans to achieve sales, margin, and profitability targets with Director and Walmart SRM.
· Monitor daily business performance, sales trends, and operational metrics.
· Identify opportunities to increase market share, traffic, conversion, and customer acquisition.
· Maintain strong understanding of Walmart Marketplace policies, requirements, and best practices.
Revenue & Growth
· Review annual and quarterly revenue, profit, and contribution margin targets with SVP, Sr. Director, Director.
· Track growth strategies for:
o Assortment expansion
o New product launches
o Organic search visibility
o Sponsored advertising
o Seasonal promotions
o Walmart Deals events
o Cross-channel marketing initiatives
· Analyze business performance and recommend actions to accelerate growth.
Catalog & Content Optimization
· Optimize product listings, content, and digital shelf performance after Sleep Zone team has set-up.
· Optimize:
o Product titles
o Bullet points
o Product descriptions
o Enhanced content
o Images and videos
o Attributes and specifications
o Keyword indexing
· Ensure content compliance with Walmart requirements.
· Improve search ranking and conversion rates through continuous optimization.
· Coordinate with creative, product development, and merchandising teams to improve product presentation.
Walmart Advertising Management
· Assist in development and execution of advertising strategies through Walmart Connect with Walmart Connect representative and Sleep Zone team.
· Provide insights on:
o Sponsored Products
o Sponsored Brands
o Display campaigns
o Retargeting campaigns
o Seasonal advertising initiatives
· Monitor ROAS, TACOS, CPC, conversion rates, and profitability.
· Work with Sleep Zone team to optimize campaign structure, budgets, bids, and keyword targeting.
· Partner with external agencies when applicable.
Inventory & Forecasting Management
· Check inventory health metrics for shifts up or down and guide Sleep Zone on any that require attention.
Pricing & Promotional Strategy
· Work with Sleep Zone team to develop pricing strategies that maximize sales and profitability.
· Monitor competitive pricing and marketplace trends.
· Assist promotional calendars and event participation.
· Involvement with markdowns, bundles, and promotional opportunities.
· Support Walmart Deals and seasonal event planning.
Merchandising
· Manage product assortment and identify opportunities to expand or optimize marketplace offerings.
· Provide insights on how to best update product listings, including titles, descriptions, images, and attributes.
· Ensure product content meets Walmart Marketplace standards and merchandising best practices.
· Organize products within appropriate categories and monitor taxonomy accuracy.
· Execute pricing, promotions, and merchandising campaigns to support sales objectives.
· Monitor product availability and inventory visibility to minimize out-of-stock issues.
· Analyze sales, traffic, conversion, and merchandising performance metrics.
· Optimize product discoverability through keyword-rich content and attribute enhancements.
· Conduct competitive analysis to identify pricing, assortment, and content opportunities.
· Collaborate with cross-functional teams to launch new products and seasonal assortments.
· Audit listings regularly to ensure data accuracy, compliance, and brand consistency.
· Develop merchandising recommendations based on marketplace trends and customer behavior.
Marketplace Operations & Compliance
· Monitor account health metrics and operational KPIs.
· Ensure compliance with Walmart Marketplace requirements.
· Assist as needed on issue resolution related to:
o Listings
o Product suppression
o Customer reviews
o Returns
o Performance notifications
· Coordinate with Walmart support teams and marketplace partners.
Agency & Vendor Management
· Manage relationships with external agencies, consultants, technology partners, and service providers.
· Establish performance expectations and accountability measures.
· Conduct regular business reviews and performance evaluations.
· Ensure agency deliverables align with company growth objectives.
Analytics & Reporting
· Establish expectations on weekly, monthly, and quarterly business reviews.
· Analyze:
o Sales performance
o Advertising performance
o Traffic trends
o Conversion rates
o Inventory health
o Profitability
o Market share
· Present findings and recommendations to executive leadership.
Key Performance Indicators (KPIs)Revenue & Profitability
· Walmart Marketplace revenue
· Contribution margin
· Gross profit
· Average order value
· Sales growth rate
Advertising
· ROAS
· TACOS
· CPC
· Conversion rate
· Advertising-attributed sales
Operational
· In-stock percentage
· Inventory turnover
· Stockout rate
· Order defect rate
· On-time shipment rate
Digital Shelf
· Organic ranking
· Content quality scores
· Listing health
· Traffic growth
· Conversion rate
Leadership
· Team performance
· Agency performance
· Forecast accuracy
· Strategic initiative completion
Social Media, Influencer and Partnership Marketing
Revenue & Growth
· Track revenue targets for influencer, affiliate, creator commerce, and social channels.
· Develop strategies to drive profitable growth through creator partnerships and affiliate programs.
· Monitor channel profitability, ROAS, customer acquisition costs, and lifetime value metrics.
· Collaborate with Director on revenue forecasts and growth plans to share with executive leadership.
Creator Commerce & Affiliate Platforms
· Own the brand strategy and performance across LTK, ShopMy, Amazon Creator Connections, TikTok Shop Affiliates, Collective Voice, Impact, Awin, and ShareASale.
· Recruit, onboard, and manage high-performing creators and affiliates.
· Develop creator incentive programs and promotional opportunities.
· Track creator-attributed sales, commissions, engagement, and ROI.
Agency Management
· Cultivate relationships with influencer agencies, PR agencies, creative agencies, and media partners.
· Work with Director to establish agency KPIs, performance expectations, and reporting requirements.
· Conduct quarterly business reviews to hold agencies accountable for results.
· Evaluate agency performance and recommend optimization opportunities.
Budget Review
· Assist with annual social media, influencer, creator, affiliate, and agency budgets.
· Allocate investments across channels with Director based on performance and growth opportunities.
· Maintain budget tracking.
· Ensure marketing investments achieve targeted ROI.
Annual Planning & Forecasting
· Develop annual strategic planning for social, influencer, affiliate, and partnership channels.
· Develop annual budgets, sales forecasts, and channel growth plans in partnership with Director.
· Create and hold quarterly business reviews.
· Identify emerging platforms, technologies, and partnership opportunities.
Monthly & Weekly Planning
· Create month calendar for Social planning
· Review and send updates for the Weekly Social Media posts, emails and blogs from SZ Team.
Key KPIs for Social Media
· Influencer-attributed revenue
· Affiliate revenue
· LTK sales performance
· TikTok Shop revenue
· Amazon Creator Connections revenue
· ROAS and MER
· Customer acquisition cost
· Creator recruitment and retention
· Agency performance metrics
· Social engagement and traffic growth
Pay: $58,000.00 - $63,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
Work Location: In person
