Director of Sales | Executive Leadership Position
Herbert Family of Companies | Mid-Michigan | Full-Time
Build Leaders. Create Belief. Drive Growth.
We aren’t looking for someone to simply manage a sales department.
We’re looking for a sales leader who wants to build something.
Herbert Family of Companies is a growing home improvement organization with ambitious plans for the future. We’re looking for a proven in-home sales leader who knows what high performance looks like—and knows how to create it through great leadership, disciplined execution, genuine belief, and a culture where people want to win together.
This is an executive leadership position.
Your job isn’t to personally manage every salesperson.
Your job is to build the leaders who do.
You’ll lead and develop our Sales Manager, Sales Training Manager, and future sales leadership team while owning the vision, strategy, performance, and continued evolution of our sales organization.
You’ll also have the opportunity to build something new: a scalable canvassing organization capable of becoming a significant lead-generation channel for Herbert.
Whether you’re already leading at the Director level or you’re an exceptional Sales Manager ready for a bigger seat, if you’ve demonstrated that you can drive results, develop people, and elevate those around you, we want to talk.
The Opportunity
Growth is creating opportunity at Herbert.
As our company continues to grow, we’re evolving our leadership structure with it. Sales and Marketing have historically operated under one Director-level position. We’re now separating those functions and creating a dedicated Director of Sales position—giving the right leader the opportunity to fully own the vision, strategy, leadership, and performance of our sales organization.
This isn’t a replacement. It’s an investment in where we’re going.
We’re creating this seat because we believe Sales deserves dedicated executive leadership as we build the next stage of Herbert.
Herbert has significant growth ambitions, and Sales will be one of the biggest drivers of where this company goes next.
You’ll have the opportunity to strengthen our leadership bench, elevate our in-home sales process, build our canvassing channel, improve performance, and create a scalable sales organization capable of supporting significant growth.
And you’ll have a seat at the leadership table, helping make decisions that affect the entire organization—not just Sales.
What You’ll LeadBuild a High-Performance Sales Organization
Own the vision and performance of the Herbert sales organization.
Create clarity around what winning looks like and build the leadership, systems, expectations, accountability, and culture necessary to get there.
We’re looking for someone who can see where we’re going—and get people excited about going there together.
Develop Great Sales Leaders
Lead, coach, and develop our Sales Manager, Sales Training Manager, and future sales leaders.
Build leaders who know how to coach, motivate, challenge, recognize, and hold their teams accountable.
Your success won’t be measured by how many salespeople you personally manage. It will be measured by the strength of the leaders you build and the results their teams produce.
Create Energy & Belief
Numbers matter.
So do people.
We want a leader who brings energy into a room, creates momentum, celebrates wins, challenges people to grow, and builds genuine belief in what’s possible.
Someone who sets a high bar—and makes people believe they can reach it.
We don’t believe high performance and great culture are opposites.
We expect both.
Own Revenue Performance
Take executive ownership of the performance of the sales organization, including revenue, conversion, NSLI, average sale, gross profit, pipeline health, forecasting, sales capacity, and other key drivers of profitable growth.
Know the numbers. Understand what’s driving them. Build leaders who know how to change them.
Turn data into action and action into results.
Elevate the In-Home Sales Experience
Bring deep knowledge of in-home selling and continuously strengthen the Herbert Way Sales Process.
We want someone who understands consumer decision-making, knows how to build repeatable sales systems, and can create urgency and confidently ask for the business without sacrificing trust or the customer experience.
Our goal isn’t simply to close more business.
It’s to create an exceptional sales organization that produces outstanding results the right way.
Build & Scale Our Canvassing Organization
This is a unique opportunity to build an important part of our future sales engine.
Our canvassing program is in its early stages. We’re looking for a leader who sees that as an opportunity.
You’ll help build the strategy, structure, leadership, expectations, KPIs, compensation, and connection between canvassing and the rest of the sales organization.
The goal is to develop canvassing into a scalable, professional, and predictable customer-acquisition channel—and develop the leaders who can ultimately drive its day-to-day performance.
Experience building a canvassing organization is a significant advantage, but it isn’t a requirement. What matters most is having the leadership ability and sales mindset to build and scale something from the ground up.
Build the Leadership Pipeline
Identify talent. Develop future managers. Create career paths. Strengthen succession.
We’re not interested in building an organization that depends on one great sales leader.
We want to build an organization capable of producing many of them.
Lead Across the Business
Sales doesn’t operate on an island.
You’ll partner closely with Marketing, Operations, Finance, HR, and the rest of the Herbert leadership team to create profitable, sustainable growth and an outstanding experience for our customers and employees.
That means bringing strong opinions to the table, challenging one another when necessary, listening to other perspectives, and ultimately rowing in the same direction.
Who We’re Looking For
We’re less interested in the titles you’ve held than in what you’ve accomplished, who you’ve developed, and what you’re capable of building next.
You may already be a Director of Sales leading a successful in-home sales organization.
Or you may be an exceptional Sales Manager who has built a high-performing team, developed people around you, consistently delivered results—and realized you’ve reached the ceiling of what’s possible in your current organization.
We’re open to both.
What matters is that you’ve demonstrated the ability to lead people, drive performance, develop talent, and think beyond your own individual production.
You may be a great fit if you have:
· Significant experience in in-home home improvement sales, including personal success selling in the home
· A proven track record of leading sales teams to strong, measurable results
· Demonstrated success developing people and future leaders, whether you’ve formally managed other managers or helped high-potential people grow into greater responsibility
· A strong understanding of what creates a high-performance sales culture
· The ability to think strategically about the performance of an entire sales organization—not simply individual sales performance
· Strong command of conversion, lead economics, average sale, profitability, forecasting, pipeline management, compensation, and sales KPIs
· Experience improving sales performance through coaching, training, process, accountability, and leadership
· The ability to combine high expectations with high belief
· The confidence to challenge people while maintaining trust and relationships
· The humility to listen, understand what’s already working, and earn credibility before changing it
· The drive and leadership capacity to grow into a role with significant organizational responsibility
Experience building or scaling canvassing, self-generated lead programs, or other customer-acquisition channels is a strong plus.
Experience specifically in roofing is valuable.
Proven success in in-home residential home improvement sales is more important.
Previous Director-level experience is valuable, but it isn’t required.
If you’re a high-performing sales leader who’s ready for a bigger seat, greater responsibility, and the opportunity to help build the next stage of a growing organization, we want to hear from you.
You Probably Won’t Love This Role If…
You need to personally control every sale.
You believe leadership means being the loudest person in the room.
You believe accountability means intimidation.
You think culture is somebody else’s responsibility.
You blame Marketing every time lead flow gets difficult.
You want to inherit a finished sales organization rather than help build one.
Or you’re more interested in holding a leadership title than producing leadership-level results.
You May Love It Here If…
You get excited about building.
You love developing leaders.
You believe winning and treating people well belong together.
You can walk into a room and raise its energy.
You love numbers—but understand that people ultimately create them.
You see an early-stage canvassing program and think about what it could become.
You want the opportunity to make decisions, challenge the status quo, and help shape the future of a growing organization.
And you want your fingerprints on something substantially bigger five years from now than it is today.
Who We Are
At Herbert Family of Companies, our core passion is simple:
Changing People’s Lives.
Our values are:
Honest. Ethical. Respectful. Bold. Energetic. Relational. Teamwork.
Those aren’t simply words we put on a wall. They’re expectations for how we lead, how we treat our customers, and how we treat each other.
We’re ambitious about where we’re going.
We’re serious about performance.
And we’re equally serious about building a company where great people can grow.
Compensation & Benefits
Base Salary: $120,000
Plus meaningful performance-based earning opportunities tied to the success of the sales organization and the company, including:
· Quarterly KPI-based incentive opportunity
· Annual profit-based bonus opportunity
· Herbert Family of Companies Profit Sharing Plan
· Health plan with upgrade options
· Retirement plan options
· Company vehicle for business use
· Fuel and maintenance card
· Company-provided technology and equipment
Ready to Build Something?
Don’t just send us a résumé that tells us where you’ve worked.
Tell us what you’ve built.
Tell us about the team you inherited.
Tell us what you changed.
Tell us about the people you developed.
Tell us what happened to the numbers.
And if you’ve helped build a successful canvassing or self-generated lead organization, we definitely want to hear that story too.
Whether you’re an accomplished Director or a high-performing Sales Manager who’s ready for the next level, if you’re looking for an opportunity to build leaders, create belief, drive performance, and help shape the future of a growing company, we want to meet you.
Herbert Family of Companies is an Equal Opportunity Employer.
Pay: $120,000.00 per year
Benefits:
- 401(k) matching
- Health insurance
- Health savings account
- Paid parental leave
- Paid time off
Work Location: In person
