Director Member Experience at Marsh Creek Country Club | St. Augustine, FL
Ready to join a dynamic company in the hospitality and service industry where people help drive the success of the business? Since its inception in 1957, Invited has operated with the central purpose of building relationships and enriching the lives of our members, guests, and more than 17,000 employees. We are the largest owner and operator of private clubs nationwide, with over 130 country clubs, city clubs, and athletic clubs. Our Clubs offer first-class amenities, including championship golf courses, modern workspaces, handcrafted cuisine, resort-style pools, state-of-the-art racquet facilities, fitness centers, and much more. Come be a part of this incredible and inclusive team at Invited!
Job Summary:
The Director Member Experience is responsible for shaping and enhancing the overall member experience to drive revenue, member engagement and spend, retention and satisfaction while aligning with the club’s strategic plan. This role includes developing and executing the Member Experience strategic plan, member events, experiences, and programs that increase revenue and engagement across all areas of the club. The Director is responsible for managing the new member journey, from onboarding to early tenure management and at-risk member intervention, with a strong focus on retention.
The Director will implement and maintain a comprehensive communication strategy that amplifies the club's narrative across all channels while ensuring clear and effective communication of club initiatives. They will continuously innovate and refine member events and experiences, adapting to evolving member needs and industry trends to create a vibrant, connected member community. In addition, the Director will supervise the Member Experience team (where applicable), overseeing project management, budgeting, staffing, hiring, and training. This position plays a vital leadership role in fostering a dynamic and engaging member community, ensuring long-term member satisfaction and loyalty.
Reporting Structure
Day To Day:
Develop and execute the member experience strategy, focusing on both the quantitative (improved retention, increased average member spend) and qualitative (member experience) goals.- Partner with the General Manager and Department Heads to devise and execute high impact, revenue-generating strategies across departments.
- Leverage data analytics to monitor member engagement trends, inform strategy, and optimize retention efforts.
- Oversee the planning and execution of all member events and programs, ensuring they are innovative, memorable, and aligned with the club’s mission and evolving member preferences.
- Incorporate feedback from members and committees to ensure events remain relevant, engaging, and tailored to the diverse needs of the members.
- Curate a dynamic calendar of experiences that inspire participation, foster community, and elevate the overall member experience.
- Develop a seamless onboarding process that ensures new members feel welcomed, integrated, and connected to members and employees.
- Ensure that all touchpoints along the member journey are strategically planned and executed to foster engagement and satisfaction at every stage.
- Assist with developing retention strategies, including personalized interventions for at-risk members, to strengthen member loyalty and improve retention rates.
- Continuously assess and refine the member journey to adapt to member needs and club goals, focusing on early tenure management and long-term engagement.
- Develop and distribute a multi-channel communication strategy that consistently conveys the club’s narrative, promoting member events, activities, and initiatives through email, social media, in-club signage, and digital platform.
- Ensure timely and effective dissemination of key updates, reinforcing transparency and keeping members well-informed of club developments.
- Communicate consistently and concisely with members and employees across all channels to promote club activities and initiatives.
Additional Duties
- Exhibit strong leadership in navigating the dynamic nature of club operations, proactively resolving challenges, and inspiring cross-departmental collaboration.
- Due to the dynamic nature of the club, employees are expected to assist others as needed and take on additional tasks as assigned by management.
- Follow all company, club, and department policies, procedures, and instructions.
- Represent the company's management team by supporting and enforcing policies while maintaining the highest standards of ethics and integrity.
- Maintain a high level of professionalism and a commitment to excellence in interactions with members, colleagues, and staff.
- Promote and follow safe working practices, ensuring compliance with safety guidelines and encouraging others to do the same.
- Take the initiative in personal and professional growth and maintain any required certifications relevant to your role.
- Address and resolve challenges using available resources, working with regional and corporate teams to support club operations.
Support the overall efficiency of the team by collaborating and contributing to the club’s goals.
About You:
Required
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High school diploma or equivalent.
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5 years of experience in hospitality, customer relations, food and beverage, private events, or marketing and communications.
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3 years of experience in a leadership or management role.
Preferred
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Bachelor’s degree with a focus in hospitality management, event management, business or marketing and communications.
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Proven leadership ability in managing cross-functional teams and adapting to evolving operational challenges.
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Preferred experience in areas such as relationship management, food and beverage operations, event management, customer service or membership associations.
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Prior experience in leading a team or managing projects to a successful outcome is preferred.
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Advanced in Microsoft Office Suite, including Word, Outlook, and Excel.
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Experience with CRM systems, particularly Salesforce.
Physical Requirements
- Must be able to stand, walk, and perform physical activities for extended periods.
- Ability to work in varying temperatures and environments, with potential exposure to dust, fumes, or gases.
- Capable of climbing ladders, squatting, kneeling, reaching, grasping, twisting, bending, and folding/unfolding as required.
- Effective communication skills with sufficient visual acuity, including talking and hearing.
Work Schedule
- Attendance requirements for this position as outlined on the weekly schedule.
- Additional hours are required to meet deadlines of the position, including weekends and/or holidays.
What We Offer:
We believe in taking care of our team, and our Total Rewards package reflects that commitment. Your actual base pay will be determined by your skills, experience, education, location, and—if you're in a non-exempt role—hours worked.
While not all roles at Invited are full-time, those full-time team members have access to a comprehensive benefits package that includes:
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Medical, dental, and vision coverage
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Life insurance
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Short-term and long-term disability insurance
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401(k) retirement savings plan
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Generous paid time off and leave programs (time off as required by applicable law is also provided for part time team members)
Want to learn more? Visit www.invitedbenefits.com for full details.
Have more questions? Check out our Invited Jobs website for more details about ClubLife, the Employee Experience, Company Benefits, and Our Culture. Be a part of our Social Networks: LinkedIn Instagram Twitter Facebook
Invited is an Equal Employment Opportunity Employer
The job posting outlines the general requirements for this position and is not a comprehensive list of duties, responsibilities, or requirements. Additional duties not mentioned here may be assigned as needed to ensure the smooth operation of the Club.
