Full job description
Social Media Content Lead
Reports to: Promotions Coordinator
Close date: Open Until Further Notice
COMPENSATION & SCHEDULE
Hourly Rate: $21.00/hour
Hours per Week: 20 hours
Schedule: Wednesday–Saturday (9am-2pm Primary Schedule). Select Sundays as needed for events. Schedule may shift based on event calendar and content needs.
PRIMARY PURPOSE
The Social Media Content Lead develops and executes engaging social media content across Instagram and Facebook for Gilbert House Children's Museum and Playgrounds Café. This role directly supports the museum's mission by amplifying program awareness, driving community engagement, and supporting membership and fundraising efforts.
You know social because you make social. You understand the difference between content that technically fits on a platform and content that actually feels like it belongs there. You're the person who notices what's gaining traction before it lands in a meeting. You're equally comfortable behind a camera, in an editing timeline, writing captions, and analyzing what works. You balance creative instincts with audience insights and data. Most importantly, you're curious about people, culture, platforms, and what makes an audience care.
Success means GHCM and Playgrounds Café have a consistent, growing social presence that feels authentic and on-trend. Event content lands quickly—same day or next day—driving real-time engagement. You're a creative partner who drives strategy and identifies opportunities, not just someone managing a calendar. You're constantly pitching fresh ideas and testing new formats. Reporting to the Promotions Coordinator, you manage daily publishing, identify trending moments, capture compelling museum content, and stay ahead of platform best practices.
ESSENTIAL DUTIES AND RESPONSIBILITIES – % reflects annual needs.
Content Creation & Production (40%)
- Capture, shoot, edit, and produce high-quality short-form video and photography optimized for Instagram, Facebook, TikTok, and YouTube.
- Concept creative ideas based on trends, audience behavior, and cultural moments relevant to GHCM and Playgrounds Café.
- Turn museum events, program highlights, visitor moments, and everyday stories into compelling social content.
- Attend GHCM events (Halloween Town, Discover the Wonder, Night at the Museum, summer camps, member events, etc.) and capture real-time content.
- Edit and publish event content with rapid turnaround (same day or next day).
- Write engaging captions and post copy that enhance visual content and drive conversation.
- Edit content using Adobe Premiere, CapCut, or similar professional editing tools.
Content Strategy & Management (35%)
- Manage social media calendars and day-to-day publishing across GHCM and Playgrounds Café Instagram and Facebook.
- Identify opportunities for both planned, calendar-based content and real-time, trending moments; pitch fresh content ideas to Promotions Coordinator.
- Track and analyze what's working using platform analytics; use insights to optimize future content strategies.
- Participate actively in social conversations and engage authentically with community through comments and messages.
- Stay current with platform algorithm changes, emerging content formats, and audience behavior trends.
- Submit all content for Promotions Coordinator approval before scheduling and publishing.
Collaboration & Support (25%)
- Work collaboratively with the Promotions Coordinator to develop content strategy and align with campaigns, events, and organizational priorities.
- Collaborate across museum departments to identify compelling stories, program moments, and content opportunities.
- Provide media assets and visual content to support email campaigns, website updates, and other marketing efforts as needed.
- Communicate clearly and professionally; accept feedback and work toward shared creative vision with Promotions Coordinator.
- Support Promotions Coordinator with additional marketing or administrative tasks as assigned.
OTHER DUTIES AND RESPONSIBILITIES
- Perform other duties as assigned.
JOB/BEHAVIORAL COMPETENCIES
- Deep knowledge of social media culture, platform algorithms, and best practices across Instagram, Facebook, TikTok, and YouTube.
- Strong proficiency with video editing, photography, and content creation tools.
- Excellent written and verbal communication skills; ability to write engaging captions and post copy.
- Ability to identify trends and create trend-aware content that resonates with audiences.
- Ability to work independently and manage time effectively to meet publishing deadlines and content calendars.
- Excellent organizational, multitasking, and prioritizing skills; ability to manage multiple platforms and content workflows.
- Creative and data-informed thinking; ability to balance creative vision with audience insights and performance data.
- Establish effective working relationships with team members and across departments; collaborative and communicative.
- Resourceful and proactive; you identify opportunities others miss and pitch fresh ideas constantly.
- Reliable at events and quick to react to moments; comfortable working flexibly when opportunities arise.
- Curious about people, culture, platforms, and storytelling.
- Comfortable with feedback and flexibility in working toward shared vision.
- Demonstration of the highest level of integrity and trust.
MINIMUM QUALIFICATIONS AND EXPERIENCE
- 2-3+ years of experience creating social media content or working in digital marketing.
- A portfolio demonstrating strong social-first creative work (Instagram, TikTok, Facebook, YouTube).
- Strong proficiency with video editing tools (Adobe Premiere, Final Cut Pro, CapCut, or similar).
- Experience with photography and videography; ability to capture compelling moments.
- Strong writing skills—captions, post copy, storytelling.
- Knowledge of Instagram, Facebook, TikTok algorithms and best practices.
- Ability to identify trends and create trend-aware content.
- Experience managing social channels for consumer-facing brands or mission-driven organizations.
- Ability to work independently and collaboratively.
- Excellent organizational and communication skills.
PREFERRED QUALIFICATIONS
- Experience working in education, nonprofits, or children's organizations.
- Experience capturing content at events in real-time.
- Familiarity with social media analytics tools.
- Experience managing multiple brand accounts.
- Knowledge of accessibility best practices for social content.
Benefits
- Employee discount
- Flexible schedule
Work Location: In person
REQUIRED APPLICATION MATERIALS
- Resume highlighting relevant social media, content creation, and digital marketing experience
- Portfolio demonstrating strong social-first creative work (Instagram, TikTok, Facebook, YouTube-link to published work or samples)
- Cover Letter addressing: Why you're interested in this role, an example of how you've identified and capitalized on a trending moment, and what success in social media means to you
Pay: $21.00 per hour
Expected hours: 20.0 per week
Work Location: In person
