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Social Media Manager – Hunting, Wildlife & Travel

Goodwin Recruiting -
San Angelo, TX

Quick Apply

Job Details

Full-time
$50,000 - $60,000 a year
9 days ago

Benefits

Opportunities for advancement

Qualifications

Cross-platform strategy
Growing experience
Organic social media growth
Customer communication
Increasing user engagement
YouTube
Visual storytelling
Writing skills
Content editing
Research
Digital marketing tools
Social media data
Video marketing
Project management
Industry trends
Image content creation
Video communication
Data analytics
TikTok
Facebook
Marketing analytics
AI-driven automation
Social media content videography
Instagram
Generative AI
Mobile devices

Full Job Description

Social Media Manager – Hunting, Wildlife & Travel

Remote (U.S.-Based) | Travel Required | $50,000–$60,000 Base + Growth Opportunity

Ready to Turn Great Stories Into Social Media That Gets Attention?

We're looking for a creative, strategic, and highly driven Social Media Manager to help grow our brands across hunting, wildlife, travel, outdoor experiences, and lifestyle content.

This is not a traditional social media scheduling role.

We're looking for someone who understands what makes people stop scrolling, watch, engage, share, and take action. You’ll help develop social media strategies, create and curate compelling content, manage multiple platforms, build engaged communities, and turn real-world experiences into content that drives brand awareness and growth.

If you live and breathe social media, understand the outdoor and hunting audience, and know how to turn authentic experiences into compelling digital content, we'd love to meet you.

About the Opportunity

This role will help manage the social media presence of a growing portfolio of brands focused on hunting, wildlife, travel, outdoor experiences, and lifestyle content.

You'll work closely with leadership, content creators, hosts, and other team members to develop and execute social media strategies across platforms such as Instagram, Facebook, TikTok, YouTube, and other emerging channels.

You'll have significant creative freedom and the opportunity to help shape the voice, personality, and digital presence of the brands.

This is a high-impact role for someone who wants to take ownership, move quickly, experiment with new ideas, and directly contribute to audience and business growth.

What You'll Do

Develop & Execute Social Media Strategy

Develop and execute social media strategies across multiple platforms
Create content calendars and manage daily publishing schedules
Identify trends, emerging platforms, and opportunities to increase reach and engagement
Adapt content to maximize performance on each individual platform
Continuously test new content formats, messaging, hooks, and creative approaches

Create & Curate Compelling Content

Create engaging posts, Reels, Stories, short-form videos, graphics, captions, and other social content
Repurpose existing video, photography, podcasts, and long-form content into social-first assets
Identify the strongest moments from larger content libraries and turn them into high-performing social posts
Write compelling captions, headlines, hooks, and calls-to-action
Collaborate with video and creative teams to develop content specifically for social media

Grow & Engage Audiences

Build and manage highly engaged online communities
Respond to comments, messages, and audience interactions
Develop strategies to increase followers, engagement, shares, and organic reach
Monitor audience sentiment and identify opportunities for deeper engagement
Help turn followers into customers, advocates, and loyal members of the brand community

Analyze Performance

Track social media performance and audience growth
Monitor KPIs including reach, engagement, views, follower growth, traffic, and conversions
Analyze what content performs best and use those insights to improve future content
Provide regular performance reports and recommendations to leadership
Use data to continually refine the social media strategy

Leverage AI & Emerging Technology

Utilize AI tools to accelerate content creation, research, ideation, editing, scheduling, and analytics
Experiment with emerging social media tools and technologies
Identify opportunities to improve efficiency through automation and AI
Stay current with changes to social algorithms, features, trends, and best practices

Support Travel & On-Location Content

Travel periodically to hunting destinations, outdoor events, and other experiences
Capture social-first content in the field using mobile devices and cameras
Identify spontaneous moments and behind-the-scenes opportunities
Work with hosts, founders, guests, and influencers to create authentic content

What We're Looking For

Required Qualifications

2+ years of professional social media management or content marketing experience
Demonstrated success growing social media audiences and engagement
Strong understanding of Instagram, Facebook, TikTok, YouTube, and other major social platforms
Excellent writing, editing, and communication skills
Strong understanding of social media trends, algorithms, and content strategy
Experience creating short-form video and social-first content
Strong visual storytelling instincts
Experience with social media scheduling, analytics, and management tools
Comfortable using AI tools to improve content creation and productivity
Strong organizational and project management skills
Ability to work independently in a remote environment
Willingness to travel periodically throughout the United States

Ideal Candidate Traits

You are:

Creative – You naturally see content opportunities everywhere
Social-native – You understand what makes people stop scrolling
Fast-moving – You can turn an idea into published content quickly
Data-driven – You care about results, not vanity metrics
Resourceful – You can figure things out without waiting for instructions
Entrepreneurial – You take ownership and look for ways to improve
Authentic – You understand the voice and culture of hunting, wildlife, travel, and outdoor audiences
Curious – You're constantly learning new platforms, tools, trends, and technologies

Why You'll Love This Role

Make a Visible Impact

Your work will directly influence audience growth, brand awareness, engagement, and customer acquisition.

Remote Flexibility

Work remotely from anywhere in the United States while traveling periodically to exciting destinations and experiences.

Creative Freedom

Bring your ideas to the table. Test new concepts, experiment with trends, and help shape the future of the brands' digital presence.

Career Growth

This role offers significant opportunities to grow into expanded social media, content, marketing, or digital leadership responsibilities as the organization continues to grow.

Work in an Authentic Industry

Create content around hunting, wildlife, travel, outdoor experiences, and the people who are passionate about them.

Compensation & Benefits

Base salary: $50,000–$60,000
Performance-based advancement opportunities
Clear pathway for increased responsibility and compensation
Fully remote work environment
Travel opportunities across the U.S.
Direct collaboration with executive leadership
Opportunity to help build and shape a growing media and content operation

How to Apply

Show us what you can do.

Please provide examples of social media accounts, campaigns, content, or projects you've managed or contributed to.

Be prepared to discuss:

Your approach to growing a social media audience
Your favorite platforms and why
Examples of content you've created that performed exceptionally well
How you use analytics to improve content
AI tools and technology you currently use
How you identify trends and turn them into content
How you would build a social media strategy for a hunting and outdoor brand

We're looking for someone who can demonstrate creativity, speed, strategic thinking, and measurable results.

If you're ready to build an audience, create compelling content, and make an impact, we want to hear from you.

Quick Apply

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Social Media Manager – Hunting, Wildlife & Travel

Remote (U.S.-Based) | Travel Required | $50,000–$60,000 Base + Growth Opportunity

Ready to Turn Great Stories Into Social Media That Gets Attention?

About the Opportunity

What You'll Do

Develop & Execute Social Media Strategy

Create & Curate Compelling Content

Grow & Engage Audiences

Analyze Performance

Leverage AI & Emerging Technology

Support Travel & On-Location Content

What We're Looking For

Required Qualifications

Ideal Candidate Traits

Why You'll Love This Role

Make a Visible Impact

Remote Flexibility

Creative Freedom

Career Growth

Work in an Authentic Industry

Compensation & Benefits

How to Apply

If you're ready to build an audience, create compelling content, and make an impact, we want to hear from you.