Digital Marketing & Growth Manager – In Person
CoaterZ – Sarasota, FL
Part-Time | In Person
About the Position
CoaterZ is a rapidly growing automotive protection and restyling company with multiple locations and plans for continued expansion.
We are looking for an experienced Digital Marketing & Growth Manager to take ownership of our marketing performance across all current and future CoaterZ locations.
This is an IN-PERSON position in Sarasota, Florida. This is not a remote position.
We already work with advertising, website, CRM, content, and other marketing resources. We need one person internally who understands how all of these pieces work together and can take responsibility for making sure our marketing is producing measurable results.
You do not need to personally perform every marketing task. However, you must understand digital marketing well enough to identify problems, analyze performance, manage projects, hold vendors accountable, and turn data into action.
What You Will Own
Your primary responsibility is the overall performance of CoaterZ’s marketing system.
Responsibilities include:
* Oversee digital marketing performance across all CoaterZ locations.
* Monitor and evaluate Google Ads, including budgets, search terms, CPC, conversions, cost per lead, lead quality, CPA, and ROAS.
* Oversee Meta/Facebook and Instagram advertising performance.
* Identify underperforming campaigns, wasted advertising spend, tracking problems, and opportunities for growth.
* Oversee SEO strategy, including local SEO, Google Business Profiles, website optimization, content, keyword rankings, and backlinks.
* Coordinate with our advertising specialists, website developers, CRM developers, content creators, and other marketing vendors.
* Hold outside vendors accountable for deadlines and results.
* Work with our website team to improve landing pages and conversion rates.
* Ensure call tracking, form tracking, Google Analytics, Google Tag Manager, pixels, CRM tracking, and conversion tracking are working properly.
* Work directly with store managers and sales teams to evaluate lead quality, appointment rates, close rates, and customer acquisition.
* Track marketing performance from ad spend → lead → appointment → sale → revenue.
* Build and maintain weekly marketing reporting across locations and services.
* Present ownership with a clear weekly report showing what’s working, what’s not working, what needs attention, and what actions are being taken.
* Help develop marketing promotions, offers, campaigns, and strategies for individual services and locations.
* Help build repeatable marketing systems that can be launched as CoaterZ opens additional locations.
* Eventually help recruit, organize, and manage additional internal marketing personnel as the company grows.
What We’re Looking For
We are looking for someone who understands performance marketing, not simply someone who knows how to post on social media.
The ideal candidate has:
* Strong experience with Google Ads and paid search.
* Strong understanding of Meta/Facebook advertising.
* Experience with lead-generation businesses.
* Strong understanding of SEO and local SEO.
* Experience with Google Analytics, Google Tag Manager, Google Search Console, and conversion tracking.
* Understanding of call tracking, CRM systems, landing pages, sales funnels, and attribution.
* Ability to analyze marketing data and identify why performance has increased or decreased.
* Ability to recognize tracking and attribution problems.
* Experience managing outside agencies, freelancers, developers, or marketing vendors.
* Strong organizational and project-management skills.
* Ability to manage marketing across multiple locations.
* Ability to communicate directly with management and turn data into clear recommendations.
* A results-driven mindset focused on appointments, customers, revenue, and return on advertising spend—not vanity metrics.
Experience with multi-location, franchise, automotive, home-service, or other local service businesses is a plus.
What Success Looks Like
This is an important part of the position.
Within the first 90 days, we want this person to become the internal point of accountability for CoaterZ marketing.
Ownership should be able to ask:
How much did we spend?
How many leads did we generate?
How many appointments did we book?
How much revenue did marketing generate?
What’s working?
What’s not working?
What are we doing about it?
And you should know the answers.
The long-term goal is for this person to take responsibility for day-to-day marketing performance so ownership does not need to personally monitor Google Ads, Meta, SEO, tracking, landing pages, or marketing vendors.
Why Join CoaterZ?
CoaterZ is building more than a single automotive shop. We are developing a multi-location brand with plans to continue expanding through corporate and franchise locations.
This position has the opportunity to grow with the company.
Someone who proves they can successfully take ownership of our marketing operation could eventually move into a full-time senior marketing leadership position and help build and lead an internal CoaterZ marketing department.
We’re looking for someone who wants to help build the system—not simply inherit a job.
Schedule & Location
Part-Time
Work Location: In Person – Sarasota, Florida
This position is not remote.
To Apply
Please submit your résumé along with examples of marketing campaigns or programs you have managed.
We are especially interested in seeing measurable results you’ve achieved, such as:
* Advertising budgets managed
* Cost-per-lead improvements
* ROAS improvements
* Lead or revenue growth
* SEO growth
* Conversion-rate improvements
* Multi-location marketing experience
Please be prepared during the interview to discuss actual campaigns you’ve managed, the results you achieved, and how you diagnosed and corrected underperforming marketing campaigns.
Pay: $25.00 - $35.00 per hour
Work Location: In person
