About the ANA
The
ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
The ANA provides many benefits to its members, including best-in-class training led by the
Marketing Training & Development Center (MTDC). As an
eLearning Instructional Designer and Developer you will be a key contributor to this training by helping to advance and innovate the
on-demand training program which currently includes close to 100 courses, certificate programs, and a certification program. This role is a full-time hybrid (position based in the New York, N.Y. headquarters).
Location
New York City
About the Position
Join the skilled ANA MTDC team delivering top-tier self-paced learning to leading organizations worldwide. We are seeking an experienced eLearning Instructional Designer and Developer (IDD) to both design and develop interactive eLearning course experiences. Development will be your primary responsibility, and instructional design will be your secondary responsibility. As an instructional designer, you will help identify content needs, build a pipeline of design and development projects, work with subject matter experts to develop/update/redesign instructional materials based on proven instructional design methods, and collaborate with course developers. As a course developer, you will be very skilled in technical course development and convert instructional materials into interactive/engaging courses using various course authoring software, platforms for AI-generated content and videos, visual/graphic design tools, and audio/video software.
What You Will Be Doing
The following are the primary responsibilities for this position as an instructional designer and course developer:
Instructional Designer (approximately 30% of your time, subject to change based on business needs):
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Creating, managing, and maintaining the scope of the course design and development projects
- Identifying marketing industry learning needs and on-demand channel gaps for course development projects
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Identifying and working with subject matter experts on the on-demand course projects and keeping the course development pipeline filled on an on-going basis
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Refining supportive course design processes and templates for subject matter experts
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Following established eLearning design and development standards/guidelines, while continually enhancing them with innovative approaches
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Designing instructional materials with subject matter experts that will deliver engaging and interactive eLearning courses with multiple lessons, case studies, activities, knowledge checks, downloadable tools, and assessments
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Designing new microlearning courses and AI-generated course learning experiences
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Creating eLearning activities that provide practical learning application and enhance retention
- Developing storyboards, video scripts, and audio scripts for course development
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Applying knowledge of copyright and intellectual property guidelines for eLearning
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Collaborating with course developers on the vision for eLearning courses and providing guidance for compelling learning experiences and outcomes
Course Developer (approximately 70% of your time, subject to change based on business needs):
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Building, redesigning, and/or updating SCORM compliant courses using course authoring tools, primarily Storyline 360, RISE, and other platforms (e.g., HeyGen) that use AI to generate content and course videos
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Refining and building new supportive course development project processes and course templates
- Creating multimedia, visual/graphic design, and interactive course solutions
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Supporting audio production, producing videos, and editing audio/video for course development
- Collaborating with instructional designer on the vision for eLearning courses and providing compelling learning experiences and outcomes
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Performing quality assurance (QA) and testing of courses prior to their release
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Collaborating with LMS administrator on testing, publishing, and launching of courses on the LMS and ANA website
Both Roles:
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Building cross-functional partnerships and working with all project stakeholders internally and externally
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Continually evaluating user feedback and working to ensure all instructional materials are consistent and up-to-date and redesigning/updating course content when needed
- Maintaining well organized project documentation and folders with all content and course assets
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Providing customer support help as needed for member, registration, course, and LMS inquiries
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Other eLearning instructional design and development responsibilities as deemed necessary for the business
What We Need to See From You
Candidates for this position must have the following qualifications:
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Bachelor's degree along with a minimum of 5-7 years of experience designing eLearning instructional design materials with subject matter experts (approximately ten or more projects annually) and developing eLearning courses (including microlearning) in Storyline 360, RISE, and platforms that provide AI-generated content and course videos (e.g., HeyGen) (approximately ten or more course projects annually)
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Exceptional knowledge and working experience in the application of adult learning theories and instructional design approaches in eLearning courses
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Excellent communication (written, verbal, interpersonal) and collaboration skills – with the ability to provide thoughtful and logical feedback to subject matter experts
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Ability to write effective copy and instructional text with proven grammar and editing capabilities
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Above average proficiency in Microsoft Office applications, especially in PowerPoint – you should be a super user.
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Strong multimedia skills, specifically visual/graphic design skills and audio/video development and editing capabilities – to enhance the learning experience – a must have!
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Strong attention to detail
- Excellent project management and time-management skills – must be able to multi-task and manage multiple projects at one time
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Ability to work independently and collaboratively in a results-oriented environment
How You Can Stand Out-
Tell us why you love your work and why you want to work with the ANA MTDC team
- Show us your portfolio that exhibits your innovation and expertise in instructional design as well as course (including microlearning) development in Storyline 360 and RISE
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Master’s degree in instructional design, educational technology, or related field
- Full-time corporate eLearning instructional design and development experience a plus!
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Possess a background and /or interest in marketing or related field
Salary and Total Rewards Package
Starting pay range: $90,000 to $100,000 based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with this position's requirements and responsibilities, please forward a
cover letter with salary requirements and a resume to
[email protected]. Note, only applicants who include salary requirements will be considered.
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