Specialist, Digital Marketing
Endocrinologists are at the core of solving the most pressing health problems of our time, from diabetes and obesity to infertility, bone health, and hormone-related cancers. The Endocrine Society is the world’s oldest and largest organization of scientists devoted to hormone research and physicians who care for people with hormone-related conditions. Our inclusive community is made of scientists, physicians, educators, nurses, and students in 122 countries.
Reporting to the Associate Director, Digital Marketing, the Specialist, Digital Marketing provides marketing solutions to improve member engagement, increase revenue, and grow Society brand awareness. This position works across digital marketing channels including email, web, and social media. The specialist will be responsible for assisting in the implementation and ongoing support of digital marketing activities across our entire portfolio.
What you’ll bring to the job:
- BA/BS, preferably in marketing, communications, or related field.
- Minimum of 2-4 years’ work experience, preferably in medical association/not-for-profit organization.
- Must have demonstrated experience managing integrated marketing campaigns, inclusive of social media, and content marketing.
- Excellent verbal and written communication skills, with demonstrated ability communicating effectively across multiple mediums and digital platforms.
- Must be articulate, with the ability to work collaboratively. Must be a multi-tasker who thrives in a fast-paced, ever-changing environment.
- Proactive and self-motivated, with the ability to problem-solve and comfort level exploring new technologies and strategies to improve the customer/member experience and increase opportunities for online discussions and the sharing of information.
- Must be creative and demonstrate an entrepreneurial attitude.
- Proven ability to keep abreast of industry trends to ensure messaging is relevant and differentiated.
- Commitment to continuously growing your professional network and professional development.
- Flexible when working with others but have a sense of urgency toward meeting deadlines.
- Proficiency in Microsoft Office Proficiency (Outlook, Word, PowerPoint and Excel) required.
- Ability to learn new technology as required.
- Occasional travel and ability to attend some weekend meetings as required.
Our Values:
We believe in and empower our staff. We know that with our investment in their growth, they have an even greater potential to contribute to our organization. Our core values embody the character and culture of our staff – they guide our decision making, interactions and how we serve our members. As an organization, we are committed to: demonstrating responsible stewardship, treating one another with trust and mutual respect, supporting work life balance, sustaining an inclusive environment, and fostering an environment that encompasses communication, service, collaboration, results & innovation.
What you’ll own:
- Digital strategy support: Assist in the development of the tactical components of omnichannel digital marketing plans to support all Society initiatives: membership recruitment and retention, products, meetings and events, advocacy and leadership initiatives. Demonstrate an understanding of target audiences and segmentation, and shareable content appropriate for specific networks.
- Email Marketing: Provide design and implementation of the weekly e-newsletters and advertising placements; monthly publication deployments and advertising placements; select email marketing campaigns, list segmentation and advanced campaign filters, A/B testing, time optimization recommendation, tracking, and performance analysis.
- Social Media Management: Daily copywriting, copyediting, and scheduling of posts across platforms, inclusive of stories, reels and short videos, as well as integration of new channels that the Society may add to its portfolio; archival and tracking for patterns and trends; support ticket submissions and testing new functionalities for third party tools (SproutSocial, Canva, Link.Bio, etc.); and project management of all live meeting and global exhibit daily schedule planning and integrations across channels.
- Digital Trends and Analysis: Lead for weekly presentations to the entire department, creation of weekly PowerPoint decks, notification of trend insights and influencer engagement, as well as tracking metrics that will be used in related interdepartmental reporting, and reporting on weekly marketing metrics for select interdepartmental campaigns.
- Data integrity management for membership within our email marketing software to ensure members receive their member benefits; monthly reporting and team lead for suppressions and spam complaint removals; duplicative account integrations and discrepancy reporting; and monthly audience segmentation audits.
- Collaborate with internal stakeholders to ensure timing and placement of portfolio of work in relation to other Society initiatives and strategies; identify cross promotional opportunities and new strategies that align with best practices and trends.
- Maintain standardization for digital content across all digital platforms and work closely with team members to adhere to the brand center; and disseminate digital marketing SOPs.
- Play a contributing role in planning offers, developing calls to action, identifying new strategies and opportunities, reviewing campaign results, testing, and adjusting digital marketing plans according to results.
- Support Marketing leadership as requested to meet deadlines and fulfill responsibilities as an active member of the team.
- Annual Meeting Support: Live post and engage with members during ENDO; develop daily newsletters; plan, manage, and implement push notification schedule for the meeting’s mobile app.
- Develop SOP addendums for new processes and update existing SOPs to streamline efficiency.
- Collaborate with and manage marketing assistant on select tasks such as copyediting support, publication emails, and reporting.
What you’ll do well:
Project Management
Consider the ability to plan and organize the work of a group, department or project and to establish effective priorities. Consider effective use of time. Handles projects responsibly (including expense management). Prioritizes as needed and meets deadlines. Communicates challenges/barriers to supervisor. Collaborates and shares progress with others to get the project completed. Demonstrates effective delivery of completed project.
Creative Thinking
Ability to look at situations from multiple perspectives. Tendency or ability of individual to do or create something new. Creates solutions to problems using novel methods and processes. As a contributor, develops a new product, service, method, or approach. Sponsors the development of new products, services, methods, or procedures. Proposes new approaches, methods, or techniques. Develops better, faster, or less expensive ways to do things. Works cooperatively with others to produce innovative solutions.
Forward Thinking
Anticipating the implications and consequences of situations and taking appropriate action to be prepared for possible contingencies. Anticipates possible problems and develops contingency plans in advance. Notices trends and develops plans to prepare for opportunities or problems. Anticipates the consequences of situations and plans accordingly. Anticipates how individuals and groups will react to situations and information and plans accordingly.
Thoroughness
Ensuring that one's own and other's work and information are complete and accurate; carefully preparing for meetings and presentations; following up with others to ensure that agreements and commitments have been fulfilled. Sets up procedures to ensure high quality of work; Monitors the quality of work by setting up; procedures; Acts to verify information; Checks the accuracy of own and others' work; Develops and uses systems to organize and keep track of information or work progress; Prepares for meetings and presentations; Organizes information or materials for others; Reviews and checks the accuracy of information in work reports.
In addition to job-specific competencies, we strive to ensure that every interaction embodies the spirit of the Endocrine Society Core Competencies: Communication, Service, Collaboration, Results-Oriented and Innovation, in service of our members and colleagues. These competencies serve as a foundation for our work and outline a vision for our efforts, both internally and externally. Please reference the attached Core Competency document for a detailed overview.
What you’ll get out of it:
- Working with a staff that has passion for our mission, believes in one another and has fun.
- The chance to work in an environment that empowers staff to take informed risks and create new programs and services.
- A chance to make a contribution in a fun job with room to make it your own.
- A strong and competitive salary and benefits package that focuses on your well-being and financial health.
Statement on Inclusive Hiring Practices:
The Endocrine Society embraces and celebrates the strength that unique backgrounds, perspectives, and experiences bring to our organization. We are committed to building and sustaining a culture of belonging, respect, and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, neurodivergence, national origin, or protected veteran status and will not be discriminated against on the basis of disability. This policy applies to all aspects of employment, including recruitment, placement, promotion, transfer, compensation, benefits, and termination. The Endocrine Society is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodations, please reach out to our People Operations team.
Work Location:
This position is located in Washington, DC and walking distance to Metro and major bus lines. The Endocrine Society offers a flexible, hybrid work environment. Employees are expected to work from the office at least 2 days per week to foster our collaborative culture and support cross-functional interaction.
Endocrine Society offers a convenient downtown DC location within walking distance of Farragut North/Farragut West and Foggy Bottom Metro stations. Qualified candidates interested in a purposeful work environment, competitive salaries and excellent benefits, including a generous TIAA- CREF retirement plan with 10% employer contribution, submit resume and cover letter with salary requirements.
