Job Title: Sales Manager – Eastern U.S. (Food & Beverage/FMCG)
Location: Remote based out of New York/New Jersey area (including Queens, Manhattan, Brooklyn)
Territory: Eastern United States
Reporting to: VP of Sales & Marketing
Hiring Process & Technology Notice: At Vitasoy USA Inc., human recruiters review and evaluate all applications. This job board utilizes native algorithmic and AI tools to help surface relevant applications based on the qualifications listed in this posting. However, these platform tools do not make employment decisions, issue automated rejections, or replace human discretion in our hiring process.
ABOUT THE COMPANY
Vitasoy International is a leading manufacturer and distributor of plant-based beverages and food listed on the Hong Kong Stock Exchange (HK0345). Established in 1940 by Dr. Kwee-Seong Lo, we promote sustainable nutrition through our high-quality product portfolio, integrating social responsibility into our business and contributing to the communities that we serve via nutrition-based education programmes. We currently have more than 7,000 employees on the ground in our corporate offices across Hong Kong, Mainland China, Australia, Singapore, Philippines, and North America. Vitasoy USA was founded in 1978 and is accredited as one of the first companies to introduce soymilk to North America. Since then, we have established ourselves as Vitasoy North America, and moved our headquarters to Toronto, Canada and manage our brand portfolios across the US and Canada markets. Our two major brands are VITASOY, nutritious soy and other plant-based beverages, and VITA, tea and other ready to drink beverages.
ROLE OVERVIEW
We are seeking an experienced, results-oriented Sales Manager to lead sales growth across the Eastern U.S., with a focus on the New York/New Jersey market. This remote position is based in the New York/New Jersey area and requires regular travel throughout the territory for customer and distributor meetings, market visits, retail execution, and trade events.
The Sales Manager will manage distributor, broker, and key customer relationships while driving sales growth, expanding distribution, executing trade programs, and strengthening market presence. The role also includes business planning, forecasting, account management, distributor development, and inventory coordination.
Bilingual English and Chinese (Mandarin or Cantonese) proficiency is required to support commercial discussions, negotiations, presentations, and relationship management with Chinese-speaking partners and customers.
The ideal candidate is a self-driven commercial leader with Food & Beverage or FMCG experience, strong distributor and broker management skills, and a proven ability to grow sales through relationship building, trade promotion, inventory management, and in-market execution. Success in this role requires strong cross-functional collaboration with Sales, Marketing, and Supply Chain.
KEY RESPONSIBILITIES
Relationship Management
- Own and manage relationships with distributors, brokers, and direct customers across the U.S. East Coast, serving as a trusted commercial partner while proactively leading the resolution of customer issues.
- Own and achieve the annual distributor and direct customer sales budget for the territory.
- Plan, manage, and execute the annual Trade Promotion Calendar and Trade Spend Budget.
- Ensure effective inventory management, minimizing out-of-stocks and avoiding overstocking at the distributor and customer level.
- Manage compliance with Distributor Agreements, including pricing, terms, and execution standards.
- Coordinate and support execution of all Marketing programs, promotions, and new product launches.
- Conduct regular market visits to maximize product distribution, shelf placement, merchandising, and brand visibility.
- Maintain effective communication with Chinese-speaking distributors, brokers, and customers to support commercial relationships, negotiations, issue resolution, and execution.
- Build and maintain strong relationships with key decision-makers across the distributor, broker, retail, grocery, food service, and other relevant customer channels.
Reporting, Forecasting & Planning
- Develop monthly sales forecasts, business performance reviews, and inventory reports.
- Prepare and deliver weekly sales updates summarizing market visits, customer activity, and key opportunities and issues.
- Contribute to annual budget development and long-term strategic planning.
- Prepare ad-hoc reports, project updates, and presentations, as required.
Market Intelligence & Business Development
- Monitor and analyze market, competitive, pricing, promotional, and new product activity within the Food & Beverage/FMCG sector.
- Stay current on industry, channel, retailer, distributor, and consumer trends.
- Translate market and competitive insights into actionable recommendations and proactively share them with Sales and Marketing to inform strategy and execution.
- Identify new business, channel, and distribution opportunities to expand sales networks.
- Identify opportunities to increase distribution, improve retail execution, and strengthen brand presence throughout the territory.
- Develop recommendations based on customer feedback, market observations, competitive activity, and sales performance.
Additional Responsibilities
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
WORK ENVIRONMENT (REMOTE)
This is a remote position based in the New York/New Jersey area. The successful candidate will work primarily from a professional home office and should be within reasonable proximity to key customers, distributors, airports, and transportation hubs.
The role requires regular collaboration with Sales, Marketing, Supply Chain, and North American headquarters, as well as the ability to work independently while managing a broad geographic territory and maintaining strong communication with internal and external stakeholders.
EXPECTED HOURS OF WORK
This role allows for some flexibility in scheduling; however, employees are generally expected to be available during core business hours of 9:00 am to 5:30pm (EST) to support distributors, customers, and internal teams. Occasional evening or weekend work may be required based on business needs, customer demands, or travel schedules.
TRAVEL REQUIREMENTS
This position requires up to 50% travel throughout the assigned Eastern U.S. territory for customer and distributor meetings, market visits, retail execution, trade events, and business development. Travel is primarily regional but may include overnight trips and varies based on business priorities and market opportunities.
A valid driver’s license and reliable transportation are required.
QUALIFICATIONS & ELIGIBILITY
Required Qualifications
- 5+ years of field sales experience in the FMCG, grocery, and/or Food & Beverage industry.
- Demonstrated experience managing multi-state territories and working directly with customers, distributors, and/or brokers.
- Diploma or bachelor’s degree in Business Administration, or equivalent relevant professional experience.
- Bilingual proficiency in English and Chinese (Mandarin or Cantonese), with the ability to conduct business discussions, negotiations, presentations, and relationship management in both languages.
- Experience supporting trade promotions, retail execution, and new product launches.
- Strong business acumen with a demonstrated ability to drive results and meet sales objectives.
- Excellent communication and interpersonal skills with the ability to effectively manage internal and external stakeholders to build and maintain strong business relationships.
- Strong problem-solving and analytical skills, paired with sound professional judgment.
- High attention to detail with effective time and priority management skills.
- Advanced proficiency in Microsoft Office, particularly Excel, Outlook, PowerPoint, and Teams.
- Ability to work independently while managing a large geographic territory and collaborating with cross-functional teams.
- Must have reliable transportation to travel in assigned territory and transport others as required.
Preferred Qualifications
- Distributor and/or broker management experience within FMCG or Food & Beverage.
- Prior experience working with grocery, mass retail, specialty, or food service channels.
Work Authorization & Travel Eligibility
- Must be legally authorized to work in the United States without current or future employer sponsorship.
- Ability to travel domestically and occasionally to Canada for business purposes.
- Must meet company travel and driving requirements, including maintaining a satisfactory driving record, where permitted by law.
COMPENSATION & BENEFITS
- Base Salary Range: $80,000 - $90,000 USD + Discretionary Bonus (based on individual and company performance)
- Note:
- Final compensation will be determined based on experience, qualifications, and geographic location.
- Medical, dental, and vision insurance.
- 401(k) with company matching
- Paid time off and company holidays
- Travel and business expense reimbursement, including mileage, parking, and tolls.
EQUAL EMPLOYMENT OPPORTUNITY
Vitasoy USA is an equal opportunity employer and considers all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Equal employment opportunity and non-discriminatory commitments include, but are not limited to, the areas of hiring, promotion, demotion or transfer, recruitment, discipline, layoff or termination, rate of compensation and company sponsored training.
If you require an accommodation with the application process, please call us at (647) 613-4090 or email us at [email protected].
Pay: $80,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: Remote
