POSITION SUMMARY: The Videographer & Marketing Assistant will deliver the creative vision of the leadership of Paragon Films through collaborative relationships with internal departments and external vendors. This role is responsible for ensuring the implementation of video marketing initiatives to drive brand awareness and enhance customer engagement successfully. The Videographer & Marketing Assistant will bring the vision of Paragon Films to life by producing high-quality video content, editing and deploying it through various channels, including social media, and collaborating with marketing vendors on these and other related tasks. This role works closely with and builds collaborative relationships with multiple departments to ensure objectives are met to obtain the business goals of Paragon Films. This position works independently while observing established company guidelines and policies.
RESPONSIBILITIES/ESSENTIAL FUNCTIONS:
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Create and share content that drives engagement on Paragon Films' social media, increasing visibility and generating leads.
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Collaborate with the Marketing Manager to execute marketing plans and video campaigns from concept to implementation.
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Handle video from beginning to end, including post-production tasks, reviewing raw footage, editing, audio adjustment, color correction, adding graphics/animations, final editing, and proper file formatting and output, ensuring technical quality and brand consistency.
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Work with departments like HR, Sales, Shipping, and R&D to not only coordinate filming but also to understand business objectives and translate them into impactful video content.
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Produce videos, social media posts, web content, and paid media advertising, ensuring alignment with brand standards.
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Develop and produce video/audio content for digital advertising and internal purposes.
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Stay updated on video production techniques and equipment.
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Willingness to travel for filming and obtaining B-roll, including plant operations, events, and other activities.
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Update website content as needed and collaborate with external vendors for related tasks.
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Maintain the video asset libraries.
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Perform other assigned projects and tasks.
REQUIRED QUALIFICATIONS:
Knowledge/Skill/Ability
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Strong portfolio showcasing high-quality video production work.
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Experience in all areas of video production, from concept development and script writing to filming and editing, ideally in a B2B setting.
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Working knowledge of technical equipment.
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Experience with motion graphics.
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Experience in social media content development and marketing.
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Intermediate MS Office skills including Word, Excel, PowerPoint, Outlook, and Teams.
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Experience with Adobe Creative Suite: Illustrator, Photoshop, Premiere Pro, After Effects or comparable software such as Final Cut Pro or DaVinci Resolve Studio.
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Proficient in Final Cut Pro or the latest video editing software.
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Willing to obtain Part 107 Drone license for filming.
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Excellent creativity and communication skills.
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Ability to manage and prioritize multiple projects simultaneously.
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Well organized, ability to prioritize, and be self-motivated.
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High level of attention to detail and problem-solving ability even during rapid changes or unexpected delays.
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Practice and promote teamwork and servant leadership style within the organization.
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High level of dependability regarding attendance and punctuality.
EDUCATION
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Bachelor’s degree in Digital Media, Film and Television Production, Visual Effects or equivalent years of experience.
PREFERRED EDUCATION/EXPERIENCE/QUALIFICATIONS:
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High level of experience with common editing software such as Premiere Pro, DaVinci Resolve, or Final Cut Pro.
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Experience with WordPress.
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Experience with HubSpot.
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Experience in stretch film or plastics industry.
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MAC and PC proficiency.
PHYSICAL JOB REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job:
While performing the duties of this job, the employee is regularly required to sit, use hands to finger, handle or feel, reach with hands and arms, and talk, see, or hear. The employee is frequently required to stoop, stand, and walk. The employee must occasionally lift and/or move up to 5 pounds and infrequently lift and/or move up to 10 pounds.
ENVIRONMENTAL CONDITIONS
The worker is not substantially exposed to adverse environmental conditions. (Typical office/administrative work environment.)
SPECIAL JOB DIMENSIONS
Work may involve overtime. Requires adherence to deadlines and project completion deadlines.
