The Director of Community Development and Marketing is responsible for initiating, formulating, designing, coordinating, marketing, implementing and monitoring various economic and community development projects; analyzing and identifying opportunities for additional growth; developing and actively implementing economic development strategies; developing and implementing strategic communication plans to enhance public image, engage citizens, and promote city services; and serves as advisor to City Officials, staff, business groups and leaders, property owners and developers.
QUALIFICATIONS, EDUCATION AND EXPERIENCE: Bachelor’s degree in Community Economic Development, Public Administration, Marketing, or Business; five years of experience in community development and/or planning functions; or an equivalent combination of education and experience.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
Knowledge:
The incumbent must have proficient knowledge in the following areas:
· community economic development theories and practices;
· local, regional and territorial economic development potential and opportunities;
· economic development and business promotion;
· an understanding of relevant municipal legislation, policies and procedures;
· an understanding of the West TN Economic, cultural and political environment;
Skills:
The incumbent must demonstrate the following skills:
· ability to develop and analyze business plans;
· ability to identify and promote community economic development projects and initiatives;
· team building skills;
· effective verbal, presentation and listening communications skills;
· effective negotiation and mediation skills;
· computer skills including the ability to operate a variety of Adobe, Microsoft, and Google applications and Canva
WORK ENVIRONMENT AND PHYSICAL DEMANDS:
The Director of Community Development and Marketing normally works in a safe, climate-controlled environment. The Director may occasionally work out-of-doors in all weather conditions. Tasks may entail muscular strain, including walking, standing, stooping, sitting for prolong periods of time, reaching and lifting. Talking, hearing and seeing are essential to performing job requirements. Common eye, hand and finger dexterity are required for most essential functions.
Essential Functions of the Job
1. Evaluates economic development needs and formulates long and short-range plans to meet needs of business development, enhancement, and retention.
2. Recruits and negotiates with industry and retail to encourage location, retention, and expansion of business. Acts as a liaison between the City of Martin and local organizations, businesses, and individuals concerning economic development.
3. Establishes and supports a Community Development Committee. Takes minutes at meetings and maintains community development committee files and reports.
4. Partner with local chambers of commerce, tourism bureaus, and regional business groups to foster cooperative growth.
5. Facilitates the development of a community economic development plan including vision, goals and objectives.
6. Researches and provides recommendations on community economic development opportunities.
7. Prepares, submits, and obtains grants and loans for community development related programs ensuring compliance with all applicable federal, state, and local regulations.
8. Acts as project manager to attract and retain desired economic growth of industrial, retail, commercial and residential development through marketing materials and relationship building with company representatives, landowners, real estate brokers, chamber staff, elected officials and city staff.
9. Direct public relations, digital media, and branding campaigns to present a unified, positive story of the City to internal and external audiences.
10. Collaborates with the City Manager and department heads to write and design annual reports, event materials, brochures, press releases, email marketing communications, legal notices, graphics, and other public-facing publications and digital and printed materials.
11. Assess marketing needs and conceptualizes, develops, implements, and manages strategic communications campaigns and projects that reaches, informs, and involves residents.
12. Maintains a public presence and builds relationships with community members and media representatives.
13. Works alongside the Library Director to provide oversight for the Martin Event Center
14. Supervises Event Center Manager and any part-time staff working community events.
Range Salary: $60,000 - $65,000 annually depending on qualifications
Benefit package includes Health, Dental, Life, and Vision Insurance. The City of Martin is part of the Tennessee Consolidated Retirement System (TCRS).
Applications can be obtained at the City of Martin Municipal Building or may be obtained on the City of Martin website at www.cityofmartin.net. Resumes not accepted without a completed application. Deadline for submitting applications is 5:00 PM Friday, September 4th, 2026. Mail applications to:
City of Martin
Attn: Human Resources Department.
109 University Street
Martin, TN 38237
The City of Martin is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, age, sex, gender, disability or any other characteristic protected by law.
Pay: $60,000.00 - $65,000.00 per year
Benefits:
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Retirement plan
- Vision insurance
Work Location: In person
