This position executes the visual expression of the Pella and Pella Pro brands, shaping how the brand comes to life across every touchpoint. This role is responsible for elevating creative quality, driving design excellence, and ensuring a cohesive, premium aesthetic that differentiates Pella in the market. More than a designer, this position will impact image creation and broaden the core skill set of the existing agency.
By combining strong creative vision with hands-on execution, the Senior Design & Content Specialist plays a critical role in building a brand that is both aspirational, performance-driven and premium.
Role Overview:
The Senior Design & Content Specialist is responsible for the concept, development, and execution of high-quality visual design and image creation across print, digital, environmental, and experiential channels. This role ensures that all creative work aligns to brand standards while pushing the quality and impact of Pella’s visual storytelling. In the initial year, the focus of this position will be to support the upgrade to a more premium website experience on Pella.com and other design and content assignments.
Working closely with the Creative Director and cross-functional partners, this leader translates business objectives into compelling creative solutions that support brand growth, product storytelling, and customer engagement.
Key Responsibilities:
Design Execution & Visual Development
- Design and execution of print and physical assets, including brochures, specification sheets, packaging, apparel, and tradeshow displays
- Develop visually compelling creative that reflects Pella’s premium positioning and strengthens brand differentiation
- Partner with the Creative Editor and broader team to explore and prototype new visual directions for Pella and affiliated brands
Image Rendering & Quality
- Oversite of Pella.com’s image quality and generation of new visual content for the site
- Editing, retouching, and color correction of photography to ensure accuracy and premium quality
- Develop high-quality AI-generated imagery that meets strict brand and visual standards
- Build foundational 3D rendering knowledge to effectively direct and collaborate with external rendering partners
- Ensure all imagery—photography, CGI, and AI—is cohesive, realistic, and on-brand
Art Direction & Content Planning
- Plan and direct on-location photo and video shoots for Pella products
- Identify, recommend, and manage external creative partners including photographers, videographers, and production teams
- Collaborate with Pella’s branch network to secure compelling shoot locations that reflect real customer environments
- Develop storyboards, shot lists, and art direction frameworks to guide production
- Present creative concepts and direction to internal stakeholders with clarity and confidence
Cross-functional Collaboration
- Partner with Brand, Product Marketing, and Performance Marketing teams to deliver targeted, high-impact creative. Collaborate with the digital team to improve universal visual quality of Pella.com
- Translate strategic objectives into compelling visual solutions that drive engagement and business results
- Align across teams to ensure creative output supports both brand standards and performance goals
Team Leadership
- Lead, mentor, and develop designers, providing clear creative direction, feedback, and coaching
- Foster a culture of high standards, accountability, and continuous creative improvement
- Elevate team capabilities and ensure consistency in execution across all projects
Brand Design & Standards
- Partner with the Creative Director to define and evolve Pella’s visual identity and design system
- Ensure consistent application of brand standards across all customer touchpoints
- Establish and maintain governance processes that protect brand integrity as creative scales
- Continuously push the quality, consistency, and innovation of visual execution
Impact & Expectations:
This role is critical to ensuring Pella shows up as a leader in the premium category. The Senior Design & Content Specialist elevates not only the quality of design, but the effectiveness of how the brand connects with customers—from inspiration through purchase. Every visual element should reinforce trust, craftsmanship, and performance.
Qualifications & Experience:
Required Experience
- 8+ years of experience in art direction, visual design, or creative leadership within an in-house brand, agency, or related environment
- Proven ability to concept and execute high-quality, multi-channel creative work across print, digital, and experiential platforms
- Strong portfolio demonstrating premium-level design, art direction, and visual storytelling
- Experience leading photo and video shoots, including concept development, planning, and on-set direction
- Demonstrated expertise in image retouching, color correction, and production-quality asset development
- Experience managing or mentoring designers and contributing to team development
- Proven ability to partner cross-functionally with marketing, brand, and product teams to deliver business-impacting creative
Technical & Creative Capabilities
- Advanced proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Strong understanding of layout, typography, color theory, and visual composition
- Experience working with AI-generated imagery and emerging creative technologies
- Familiarity with 3D rendering workflows and the ability to direct external CGI partners
- High attention to detail with a commitment to delivering premium-quality outputs
- Ability to balance creative vision with practicality, scalability, and brand consistency
- Strong leadership presence with the ability to guide creative direction and influence outcomes
- Excellent communication and presentation skills, with the ability to clearly articulate creative rationale to stakeholders
- Experience building alignment across teams while maintaining high creative standards
- Ability to manage multiple priorities and projects in a fast-paced environment
- Collaborative mindset with a focus on continuous improvement and creative excellence
Preferred Qualifications
- Experience working within a premium, design-forward, or lifestyle brand
- Background in industries such as home improvement, building products, architecture, or interior design
- Experience developing or evolving brand visual identity systems
- Familiarity with production processes for print, retail environments, or tradeshow experiences
- Experience managing external agencies, photographers, and production vendors
Education
- Bachelor’s degree in Graphic Design, Visual Communication, Fine Arts, or related field
- Equivalent professional experience will also be considered
