JOB DESCRIPTION
Position Title: Retail Media & Data Analyst
Reports to: Chief Marketing & Merchandising Officer
POSITION SUMMARY:
The Retail Media & Data Analyst is responsible for supporting the planning, execution, measurement, and optimization of retail media and promotional marketing initiatives across digital and in-store channels. This role partners closely with merchandising, eCommerce, operations, pricing, Rewards program teams, and vendor partners to ensure campaigns are set up accurately, performance is tracked consistently, and data-driven insights are used to improve results. The ideal candidate combines retail marketing knowledge with strong analytical skills, using campaign, sales, customer, and loyalty data to identify trends, evaluate effectiveness, and support strategic decision-making.
KEY ACCOUNTABILITIES:
1. Support the setup, execution, and ongoing optimization of retail media campaigns across sponsored products, display, digital promotions, and in-store marketing programs.
2. Partner with merchandising, pricing, operations, and Rewards program teams to ensure accurate item setup, promotional pricing, campaign timing, store-level execution, and alignment with customer engagement strategies.
3. Collect and validate campaign, sales, traffic, promotional, and loyalty data from multiple internal and external sources to support analysis and reporting.
4. Track and analyze key performance indicators including impressions, click-through rate (CTR), conversion rate, sales lift, return on ad spend (ROAS), promotional performance, and Rewards program engagement metrics.
5. Build and maintain recurring dashboards, scorecards, and reports that communicate retail media performance and highlight trends, risks, and opportunities.
6. Interpret campaign, loyalty, and sales results to provide actionable insights and recommendations that improve media effectiveness, customer engagement, and business outcomes.
7. Monitor campaign pacing, delivery, and budget utilization, escalating issues and identifying optimization opportunities as needed.
8. Assist in preparing post-campaign recaps, vendor reports, and internal business reviews with clear takeaways and next-step recommendations.
9. Analyze customer, market, competitor, and Rewards data to identify opportunities for improved targeting, promotional strategy, retention, and assortment support.
10. Collaborate with internal teams, Rewards program stakeholders, and vendor partners to gather creative assets, campaign inputs, product details, and performance results.
11. Support testing and measurement initiatives by comparing results across tactics, audiences, products, promotional periods, and customer segments.
12. Identify opportunities to improve reporting processes, streamline data collection, and enhance visibility into campaign, loyalty, and promotional performance.
13. Maintain organized documentation of campaign activity, reporting outputs, and analytical findings for stakeholder review and future planning.
CORE COMPETENCIES:
1. Retail Media Knowledge: Understanding of retail media programs, digital advertising concepts, promotional execution, and omni-channel retail marketing.
2. Data Analysis: Ability to collect, interpret, and analyze campaign, sales, customer, and loyalty data to identify trends and insights.
3. Reporting & Visualization: Skilled at building dashboards, reports, and performance summaries that translate data into clear business recommendations.
4. Attention to Detail: Ensures accuracy in campaign setup, pricing, product data, and reporting outputs.
5. Critical Thinking: Evaluates performance data, identifies root causes, and recommends practical improvements.
6. Organization: Manages multiple campaigns, reporting deadlines, and cross-functional deliverables simultaneously.
7. Cross-Team Collaboration: Works effectively with marketing, merchandising, pricing, eCommerce, operations, Rewards program teams, and vendor partners.
8. Communication: Presents findings clearly and professionally to stakeholders with varying levels of analytical expertise.
POSITION REQUIREMENTS:
- Bachelor's degree in Marketing, Business, Analytics, Statistics, Communications, or a related field preferred.
- 2–4 years of experience in retail media, marketing analytics, digital advertising, eCommerce, loyalty or Rewards programs, retail marketing, or related analytical roles preferred.
- Experience working with campaign reporting, performance dashboards, or business analysis in a retail or consumer-facing environment is strongly preferred.
- Experience supporting customer loyalty, retention, or Rewards initiatives is beneficial.
- Strong proficiency in Microsoft Excel and experience with reporting or visualization tools such as Power BI, Tableau, or similar platforms is preferred.
- Familiarity with key marketing and retail performance metrics such as CTR, conversion rate, sales lift, impressions, ROAS, and loyalty engagement metrics.
- Ability to organize large sets of campaign, sales, and loyalty data, identify trends, and communicate actionable insights.
- Strong problem-solving, analytical, and organizational skills with the ability to manage multiple priorities under tight deadlines.
- Excellent written and verbal communication skills and ability to work effectively across multiple departments and external partners.
WORK ENVIRONMENT:
Office-based role with frequent collaboration with marketing, merchandising, scanning/pricing, and store operations teams. Occasional visits to store locations may be required to review promotional execution, signage placement, and in-store marketing displays.
DIVERSITY STATEMENT:
At Indiana Grocery Group, we believe in diversity and inclusion and always value and treat everyone with dignity and respect. Our associates are passionate about providing excellent customer experiences and helping our associates grow. In order to sustain this culture, we will welcome individuals who are diverse in race, color, creed, religion, sex/gender, sexual orientation, gender identity or expression, age, marital status, national origin, ancestry, disability, veteran status, genetic information, or any other legally protected status. Also, we are committed to sustaining a professional working environment where everyone feels welcome, important, and appreciated.
