A N T H E M Group™ | dvlpmnt x dsgn
General Manager (GM) | Job Description & Application[ Full-Time ]
ANTHEM™ is an umbrella organization, for a variety of real estate and hospitality companies in Waco, TX. Our headquarters are located in the historic core of downtown, and exist and operate to see our city restored and rejuvenated, whether it be one brick or building at a time, or one tenant or local visitor at a time. Much of this activity requires daily tasks and administrative work that happens behind the scenes and without a lot of public excitement, but all put together, mixed with our teams’ own particular skill sets allows for the greater fulfillment of our broader corporate mission - development by design. Peter & Summer Ellis, Baylor alumni and the directors of ANTHEM have led out in the design and business development industry professionally since 1999 for over 50 years collectively. Though we’ve seen much growth in that time, we’re so excited for all that is yet to unfold!
For [ANTHEM STORIES], we are currently seeking a capable and responsible individual to join the Anthem team. If you’re seeking a place to contribute your passion for details, hone your General Management skills, and actively experience revitalizing downtown and our surrounding industries in this manner, while working with a growing, family & value-based organization, we welcome your application. As an Anthem Team member, you will be able to bring satisfaction & quality goods/services to the Greater Waco population. Work is full-time, and may intermittently exceed 40-hrs/wk. Compensation starts at $55K/yr, depending on experience and/or formal training, as well as offers employer-matched healthcare, among other in-house benefits. After a 90-day introductory period, employees are eligible for merit based promotions, and bonuses as participatory career growth is important to us.
Note: This job description is not intended to be all-inclusive. The employee may be required to perform other related duties as requested to meet the ongoing needs of the organization.
General Management
Description -
The General Manager is responsible for leading through Anthem’s mission, vision, and values in order to develop a high-performing team and enhance company growth. The General Manager oversees the Head Chef and all Associate Managers of Anthem STORIES and works in conjunction with the Executive Director to maximize the effectiveness of the venue operations. This position requires a passion for operational excellence, hospitality, a drive for results, and the ability to quickly and efficiently lead through unforeseen complexity. The General Manager must maintain a healthy value system, including moral and ethical behavior that is consistent with the company’s mission and core values.
Reporting Relationship-
This job reports to the Executive Director, as well as Resource & Finance Director where appropriate.
Supervisory Responsibilities-
This job has supervisory responsibilities. The General Manager is responsible for leading and developing the venue team, overseeing daily operations, and ensuring excellent customer service. Key duties include managing staff performance (associate managers + events team members), managing the space/team during events, maintaining facility standards, managing contracts and invoicing for bookings, and ensuring compliance with safety regulations, all while driving operational efficiency and profitability.
Essential Duties and Responsibilities - % of time:
Sales Management & Business Development - 30%.
- Sales Strategy: Develop and execute sales strategies to drive event bookings and increase revenue, targeting weddings, corporate events, and private functions. Maximize venue occupancy through proactive outreach and effective sales techniques while managing the CRM system.
- Client Relationships: Build and maintain strong relationships with potential and existing clients. Lead site tours, handle client inquiries, and ensure that every booking aligns with the venue’s capabilities and brand standards.
- Revenue Targets: Collaborate with Upper Level Management to establish and meet revenue goals, while working closely with the sales team to track performance and adjust strategies as necessary.
- Contract Creation: Develop and manage contracts for all event bookings, ensuring all terms, conditions, and client expectations are clearly outlined and agreed upon.
- Invoice Tracking: Oversee the invoicing process for all event bookings, including food & beverage addendums, event fees, and other charges. Ensure invoices are accurate and sent out in a timely manner.
- Payment Tracking: Track and monitor all outstanding invoices, ensuring that payments are received on time. Follow up with clients regarding any overdue payments, and ensure proper documentation is maintained for all transactions.
Event Operations & Facilities Management - 15%.
- Manage Events: Oversee the execution of weddings and special events in the space, ensuring every detail aligns with client expectations and operational standards based on their agreed upon contracts. Maximize venue usage by coordinating multiple events and ensuring smooth transitions between them. This would include creating & preparing event paperwork (floor plans, event binders, etc.) and leading the team to ensure we carry out our contractual duties with the client.
- Vendor & Client Collaboration: Collaborate with external vendors, event planners, and clients to ensure seamless event logistics and a high standard of service delivery. Venue Manager is responsible for scheduling and facilitating 30 day final walkthroughs and ensuring all event details are finalized prior to the event.
- Programming Events: Develop and manage a variety of in-house events with collaboration of the Management Team such as themed evenings, Open Houses, or seasonal celebrations to attract new clients and engage the community.
- Facility Management: Monitor facility maintenance and cleanliness to ensure the venue is always ready for events, adhering to safety, aesthetic, and operational standards. Reporting any maintenance needs to the Property Manager, while also having the authority to make decisions and take initiative in addressing urgent or day-to-day facility matters as needed.
Leadership & Team Management - 35%.
- Recruit & Hire:
- Conducting interviews with conjunction with the Executive Director, or appropriate Associate Mgrs to attract, hire, and retain a diverse team of invested and caring professionals who are invested in delivering exceptional guest experiences for weddings and special events.
- Create an environment that inspires and encourages the growth and engagement of the Anthem team.
- Promote a culture of operational excellence amongst the leadership and events team by sharing best practices, holding priorities accountable, and providing support.
- Develop & Coach: develop training plans/SOPs that build skills and expertise and coach team members by providing timely and specific feedback to create a culture of action and accountability
- Accountability:
- Define and drive weekly meetings with the leadership team to ensure follow-through on unresolved decisions and actions. Keep communication clear and ensure accountability at all levels. Responsibility of taking Meeting Minutes and sharing them with the team so everyone is on the same page.
- Be knowledgeable of, and ensure compliance with Anthem policies, procedures, and standards (including compliance with local regulations and safety guidelines relevant to weddings and events).
Financial Oversight - 10%.
- Protect company assets and minimize loss by ensuring all standards and operating procedures are met, including workplace safety, inventory control, and loss prevention.
- Cost Management: Work with the event leads and leadership team to manage and optimize event budgets, ensuring high-quality service while maximizing profitability.
Marketing & Social Media Efforts - 10%.
- Brand Mgmt: Lead social media and digital marketing efforts to increase the venue’s visibility, attract prospective clients, and showcase successful events and venue offerings. Develop engaging content that highlights the venue’s offerings, events, and unique selling points.
- Collaboration with Marketing Team: Work closely with the Sales & Hospitality Manager to ensure cohesive and targeted campaigns, including advertising, print material, event promotions, and email newsletters.
- Client & Vendor Engagement: Use social media platforms to interact with clients and industry vendors, respond to inquiries, and promote user-generated content, ensuring positive engagement and reinforcing the venue's reputation.
Typical Skills/Competencies:
- The General Manager must possess strong leadership, organizational, and communication skills, with experience in event planning, sales, and customer service. Resilience, Organization, Strong Interpersonal & Communication, Networking skills, Multi-tasking, Team player, Motivate others, Responsibility, Availability/Flexibility, Quick learner, Management proficiency is a must! They should be proficient in financial management, contract negotiation, vendor relations, and social media marketing, while ensuring the venue operates efficiently, meets client expectations, and maintains high standards of service and safety. Adaptability, problem-solving abilities, and industry knowledge are essential for success in this role.
Experience:
- 2 years of previous experience as a General Manager or Venue Manager or in a similar role required, 2+ Years preferred
- Working knowledge and experience with forecasting models, databases, and project management software
- Understanding of financial and accounting principals, including understanding of business ROI
- Working knowledge of marketing and sales activities, as well as customer service principles
- Working knowledge of relevant local, state and federal legislation and regulations
- Experience managing a variety of departments and cross-functional teams
Education: - Associate’s degree required, Bachelor’s degree preferred.
Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- - Being capable of lifting up to 50-75lbs regularly
- - Being capable of walking up and down stairs
- - Being capable of being on your feet for long periods of time
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Dynamic
- Fast-paced
- Collaborative
- Flexible hours (evenings, weekends)
- Energetic
- Client-facing
- Hands-on
- Administrative tasks
- Event Management
- Team Leading
- Problem-solving
- High-pressure
- On-site management
- Facility oversight
- Safety-focused
- Detail-oriented
- Cleanliness maintenance
- Irregular schedules
- Customer-focused
- Growth Oriented
- Hospitality
- Service with a smile
- Proactive, Planning
Thank You for your Application with Anthem - Have a Blessed Day!
Job Type: Full-time
Pay: From $55,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Paid training
Experience:
- Management: 2 years (Preferred)
Work Location: In person
