Real Estate Marketing & Listing Manager
Kammeier Property Group | Keller Williams Realty West
About the Position
Kammeier Property Group is looking for a creative, analytical, and highly motivated Marketing & Listing Manager to help grow our real estate brand and oversee the marketing of our property listings.
This isn't simply a social media posting position.
We're looking for someone who wants to understand what buyers and sellers are searching for, what content captures their attention, and how we can turn that attention into real business.
This position will combine listing marketing, social media, content creation, local SEO, AI search optimization, website content, email marketing, research, and analytics.
You'll work closely with the Team Leader to develop and execute marketing strategies designed to make Kammeier Property Group one of the most recognizable and trusted real estate brands in our local market.
Listing Management & Marketing
You'll help manage the marketing process for new property listings from preparation through closing.
Responsibilities may include:
- Coordinate professional photography
- Coordinate property video and drone photography
- Coordinate floor plans and other listing media
- Gather property information from agents and sellers
- Assist with MLS listing preparation and input
- Create listing descriptions
- Create property marketing materials
- Create social media content for listings
- Coordinate Just Listed campaigns
- Coordinate Coming Soon campaigns
- Coordinate Open House marketing
- Create Just Sold marketing
- Create property brochures and flyers
- Maintain consistent branding across listings
- Coordinate listing updates and marketing changes
- Track listing marketing performance
Every property we represent should look professional, polished, and consistent with our brand.
Social Media & Content
Help develop and manage content across platforms including:
- Facebook
- Instagram
- YouTube
- Google Business Profile
- LinkedIn
- Other emerging platforms as appropriate
Content may include:
- Educational real estate videos
- Property tours
- Short-form video and Reels
- Local community content
- Market updates
- Buyer education
- Seller education
- Client success stories
- New construction content
- Neighborhood and community guides
- Blog content
Research & Content Strategy
This is an important part of the position.
We don't want to create content simply because we need something to post.
We want to create content people are actually looking for.
You'll research:
- Questions local homebuyers are asking
- Questions homeowners and sellers are asking
- Google search trends
- Local keyword opportunities
- Real estate market trends
- Competitor content
- YouTube search opportunities
- Social media trends
- Frequently asked client questions
- Topics appearing in AI-generated search results
You'll then help turn that research into blogs, videos, social media content, emails, guides, and other marketing campaigns.
SEO & AI Search Optimization
As search continues to change, we want to remain ahead of the curve.
Responsibilities may include:
- Local keyword research
- Website SEO improvements
- Blog SEO
- Google Business Profile optimization
- Local business citation management
- Review strategy and reputation management
- Website content optimization
- Internal linking
- Community and location pages
- Research into AI search visibility
- Optimize content for Google and AI-powered search platforms
- Monitor rankings and identify new opportunities
Previous SEO experience is highly preferred, but we're also interested in candidates who are excited to learn and stay ahead of how search is evolving.
Email & Database Marketing
Responsibilities may include:
- Create email newsletters
- Develop past-client campaigns
- Promote new listings
- Create market updates
- Develop client appreciation campaigns
- Assist with database marketing
- Track email engagement and performance
Brand Management
Help maintain consistent branding across:
- Website
- Social media
- Property listings
- Print materials
- Listing presentations
- Buyer presentations
- Email marketing
- Client events
- Digital advertising
- Video content
Analytics & Performance
Marketing decisions should be based on more than likes and followers.
You'll help track:
- Website traffic
- Organic search traffic
- Keyword rankings
- Google Business Profile performance
- Social media engagement
- Video performance
- YouTube analytics
- Email open and click rates
- Lead sources
- Content performance
- Conversion opportunities
You'll help us determine what's working, what's not, and where we should focus next.
Who We're Looking For
The ideal candidate is:
- Creative and analytical
- An excellent writer and communicator
- Highly organized
- Detail-oriented
- Comfortable managing multiple projects
- Curious and willing to research
- Interested in marketing strategy, not just content creation
- Comfortable learning new technology
- Self-motivated
- Able to work independently
- Interested in SEO and emerging AI technology
- Comfortable analyzing marketing performance
Real estate marketing experience is preferred but not necessarily required for an exceptional marketing candidate.
Technology Experience Preferred
Experience with any of the following is helpful:
- Canva
- Adobe Creative Suite
- ChatGPT and other AI tools
- Google Analytics
- Google Search Console
- Google Business Profile
- Meta Business Suite
- YouTube Studio
- SEO software
- Brivity or other CRM platforms
- WordPress or other website platforms
- Email marketing platforms
- MLS systems
What Success Looks Like
Success means:
- Every listing launches with professional marketing
- Our content becomes more consistent
- Website traffic grows
- Local Google visibility improves
- Our presence in AI-powered search grows
- Social media engagement increases
- YouTube performance improves
- Our database receives consistent communication
- Our online reputation continues to strengthen
- More buyers and sellers discover Kammeier Property Group organically
- Marketing generates measurable opportunities for the sales team
About Kammeier Property Group
Kammeier Property Group is a growing real estate team with Keller Williams Realty West serving buyers and sellers throughout St. Charles County, Lincoln County, Warren County, and surrounding Missouri communities.
Our team has closed hundreds of real estate transactions and more than $100 million in career sales volume.
We're investing heavily in the future of our brand, including content, SEO, video, local search, and AI search optimization.
We're looking for someone who wants the opportunity to help build that future with us.
If you're excited about marketing, real estate, content, SEO, and where AI is taking the future of search, we'd love to hear from you.
Pay: $18.00 - $22.00 per hour
Benefits:
- Flexible schedule
- Paid time off
- Professional development assistance
- Referral program
Work Location: In person
