Job Title: Group & Catering Sales Manager
Location: Orlando, FL
Department: Sales & Marketing
Reports To: Director of Sales and Marketing
FLSA Status: Exempt
Work Type: On-Site, In Person Position
Hotel Size: 400 Guest Rooms
Employment Type: Full Time
Company: Rebel Hotel Company
About Rebel Hotel Company: Rebel Hotel Company is one of the fastest-growing third-party hotel management companies in the United States, recognized for delivering bold results, operational excellence, and distinctive guest experiences. We operate a diverse portfolio of full-service, lifestyle, and branded hotels across major metropolitan and resort markets. We are building a culture of leadership, innovation, and accountability?and we?re just getting started.
About The Hotel:
Sheraton Orlando North is full-service hotel offers a modern, dynamic environment with a strong mix of groups and catering business. Known for delivering exceptional guest experiences and hosting a wide range of meetings and events, the property continues to build a diverse and growing client base. With a collaborative culture and a strong focus on revenue performance and service excellence, it provides an ideal setting for sales professionals to drive results and grow their careers.
Position Summary: The Group & Catering Sales Manager is responsible for the attainment of assigned group room and catering revenue goals tied to the overall performance of the hotel. This individual will be responsible for proactively soliciting and securing new business opportunities, maintaining existing client relationships, and maximizing revenue within assigned market segments including Corporate, Association, Government, SMERFE, and Social Groups.
In addition, this position serves as the primary sales contract for wedding business, managing the sales process from initial inquiry through event execution. The Group & Catering Sales Manager will work closely with the Director of Sales & Marketing to achieve the hotel's revenue and market share goals. All contracted group meetings and events, excluding weddings, will be transitioned to the Convention Services Manager for planning and execution.
Exempt associates are expected to work as much of each workday as necessary to fulfill their responsibilities and achieve business objectives.
Key Responsibilities:
Sales & Revenue Generation
- Effectively attain assigned group room revenue, catering revenue, and solicitation activity goals.
- Proactively conduct outside sales calls, prospecting activities, networking events, site inspections, and client presentations.
- Solicit and secure new group business from Corporate, Association, Government, SMERFE, and Social market segments.
- Negotiate contracts and pricing to maximize hotel revenue while maintaining competitive positioning.
- Develop and grow relationships with existing accounts to increase repeat business and market share.
- Monitor and evaluate trends within assigned market segments and identify new revenue opportunities.
- Collaborate with Revenue Management and hotel leadership to maximize profitability and group production.
Wedding Sales & Catering
- Serve as the primary sales contract for all wedding inquiries and bookings.
- Conduct wedding site tours and consultations with prospective clients.
- Prepare customized proposals, contracts, and catering packages tailored to client needs.
- Manage wedding business from contract signing through event execution.
- Coordinate directly with clients, banquet leadership, and operational departments to ensure successful wedding experiences.
- Maximize wedding revenue through strategic upselling of food and beverage offerings, enhancements, and additional hotel services.
Account Management & Client Relations
- Maintain strong relationships with existing clients, event planners, and community partners.
- Ensure exceptional customer service throughout the sales process.
- Represent the hotel at industry events, trade shows, networking functions, and community organizations.
- Respond promptly to inquiries, proposals, follow-up requests, and client concerns.
- Maintain strong visibility within the local business and hospitality community.
Administration & Reporting
- Maintain accurate account, prospect, and activity records in hotel sales systems.
- Develop a thorough knowledge of hotel operations, services, and policies.
- Prepare sales reports, activity summaries, revenue forecasts, and pipeline updates as required.
- Participate in daily, weekly, and monthly sales meetings, revenue meetings, and other management functions.
- Adhere to all company sales standards, policies, procedures, and performance metrics.
- Perform additional duties as assigned by the Director of Sales & Marketing or General Manager.
Required Skills, Experience and Knowledge:
- Knowledge of Marriott Systems (CI-TY, Power of M) is preferred.
- Strong prospecting, negotiation, and closing skills.
- Excellent verbal, written, presentation, and interpersonal communication skills.
- Ability to influence decision-makers and develop long-term client relationships.
- Strong organizational and time-management skills with the ability to manage multiple priorities simultaneously.
- Working knowledge of catering and food & beverage operations preferred.
- Self-motivated, goal-oriented, and results-driven mindset.
- Local greater Orlando market knowledge is preferred.
- High School diploma or equivalent required; previous hotel sales experience preferred.
- Must have a valid driver?s license for the applicable state.
- Must possess developed verbal and written communication skills to frequently negotiate, convince, sell and influence other Managerial Associates, hotel Guest(s) and/or clients.
- Experience with professional selling skills desired: opening, probing, supporting, closing.
- Must be proficient in general computer knowledge, especially Microsoft Office products, and Marriott Brand Systems.
- Must be able to work independently and simultaneously manage multiple tasks, strong organization and presentation skills
What We Offer:
- Competitive base salary and performance-based incentive plan
- Medical, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Career advancement opportunities within a rapidly growing company
- A chance to be part of the Rebel movement redefining hospitality leadership
Salary Range: $70,000 - $75,000 annually
At Rebel Hotel Company, we don?t manage hotels the old way?we challenge the status quo. If you?re ready to lead with vision, act with ownership, and make your mark in the hospitality world, we want to meet you.
