Job Description:
Mountain Empire Community College is a comprehensive two-year college serving residents of Lee, Scott, Wise, and Dickenson counties, and the City of Norton. MECC is one of twenty-three colleges in the Virginia Community College System and operates under policies established by the State Board for Community Colleges and the Local Advisory Board. The College is financed primarily with state funds, supplemented by contributions from the local jurisdictions.
The Marketing and Communications Coordinator is a Public Relations and Marketing Specialist IV, pay band five. This is a full-time position with full state benefits. The range for this position is $57,733-$70,000 and is adjusted for experience and education. This position reports to the Vice President of Institutional Advancement. The Coordinator will develop proven and innovative marketing strategies that strengthen the MECC brand within the region, including: the development of ongoing engagement strategies that promote enrollment and events; the management of the marketing plan and the advertising budget; the oversight of institutional branding, design and content via promotional mediums such as radio, TV, outdoor, print, social media and the website; and the coordination of media relations and media events.
Responsibilities also include serving as the official spokesperson for MECC after the President and Vice President for routine media communications. Responsibilities include coordinating all aspects of college marketing and communications with an emphasis on creating a unified public image and brand; creating connections with and seeking input from various internal and external stakeholders to guide marketing and communications needs, and to shape messaging and media usage; coordinating the development and maintenance of college print collateral including design, layout, and sourcing for production; coordinating all forms of advertising, to include design, preparation, and placement of advertising with media outlets; partnering with college staff to create and maintain an up-to-date and engaging college website and social media presence; supporting college participation in community events, college-sponsored special events, and visits by special guests and the public on campus that are designed to enhance positive public relations; working directly with the President and Vice President of IA to develop institutional responses to issues affecting the college and disseminating information to the media about campus events, programs, and accomplishments in a timely manner; working directly with the President and Vice President of IA to develop responses to local, state, and federal issues that impact the college and to organize advocacy campaigns in coordination with any MECC, MECC Foundation, and/or VCCS efforts; supporting institutional effectiveness activities and processes including: strategic planning, college-wide surveys, and focus groups; supporting appropriate institutional effectiveness processes related to public relations and marketing including annual departmental planning, data collection and analysis, and evaluation activities to improve programs and processes as determined necessary and appropriate; and performing other related duties as assigned by the President and Vice President of IA; establishing and maintaining effective relationships with students, faculty & staff, and other stakeholders important to the college.
This position is designated as a restricted position in accordance with Department of Human Resource Management (DHRM) Policy 2.20. A restricted position is one that is funded, in whole or in part (minimum of 10%), by non-continuous or non-recurring funding sources such as grants, contracts, donations, auxiliary revenues, or other time-limited funding streams.
As a result, the continued availability of this position is dependent upon the continuation of the identified funding source(s). Should such funding be reduced, modified, or discontinued, the position and therefore employment in this role may be subject to change or elimination in accordance with applicable state and institutional policies.
Employees serving in restricted positions are generally afforded the same terms and conditions of employment as other classified employees; however, certain provisions such as layoff sequencing and eligibility for placement rights or severance benefits may differ based on the nature and continuity of funding.
By accepting or continuing in this position, the employee acknowledges and understands the restricted status of the role and the potential implications associated with its funding source.
Master's degree in Marketing, Communications, or related field.
Five years of dedicated experience in marketing and/or long-range planning.
Professional certification(s) in marketing, including but not limited to digital or online marketing.
