Top 22 Google ads Jobs in Worcester, Ma

Digital Marketing Specialist
Worcester Polytechnic Institute —Worcester, MA
- $62,500 - $79,500 a year
- Full-time
- Hybrid work
- Analysis skills
- University
- Bachelor's degree
13h
Marketing Coordinator
Worcester Center for Performing Arts Inc —Worcester, MA
- $19.50 an hour
- Weekends as needed
- English
- Mid-level
- Office
Quick Apply
1d
Digital Marketing Supervisor, Online Video
TJX Companies —Framingham, MA
- $76,800 - $97,900 a year
- Full-time
- Marketing
- Mid-level
- Office
- Health savings account
- Paid holidays
2d
Associate Media Manager, Wellness
Helen of Troy —Marlborough, MA
- $70,447 - $88,059 a year
- Full-time
- Hybrid work
- Marketing
- Mid-level
- Office
- Paid parental leave
- Paid holidays
8d
Program Mgr Paid Search
Staples, Inc. —Framingham, MA
- $80,000 - $110,000 a year
- Marketing
- 5 years
- Analysis skills
- Paid holidays
- Paid time off
Digital Marketing Specialist
G2Mint —Hudson, MA
- $50,000 - $80,000 a year
- Full-time
- Hybrid work
- Mid-level
- Health savings account
- Health insurance
Quick Apply
2d
Web & Digital Mrkting Mgr
Ascentria Care Alliance —Worcester, MA
- Hybrid work
- Marketing
- 5 years
- Driver's License
Quick Apply
Project Mgr Paid Search
Staples, Inc. —Framingham, MA
- $62,000 - $92,000 a year
- Marketing
- Mid-level
- Bachelor's degree
- Paid holidays
- Paid time off
Manager, Marketing & Communications
Thundermist Health Center —Woonsocket, RI
- $70,470 - $105,706 a year
- Weekends as needed
- Hybrid work
- Marketing
- 5 years
- Office
- Paid holidays
- Disability insurance
Quick Apply
App Marketing Program Manager
Staples, Inc. —Framingham, MA
- $80,000 - $113,000 a year
- Marketing
- 5 years
- Bachelor's degree
- Store discount
- Paid holidays
4d
Digital Marketing Manager
Country Bank for Savings —Ware, MA
- $75,000 - $85,000 a year
- Full-time
- Hybrid work
- Marketing
- Mid-level
- Office
- Health insurance
- Dental insurance
Quick Apply
Client Success Manager
Vision Advertising —Northborough, MA
- $60,000 a year
- Full-time
- Mid-level
- Mentoring
- In-person
- Opportunities for advancement
Director, Growth Performance Marketing (Hybrid - Webster or Boston)
MAPFRE —Webster, MA
- $170,700 - $210,000 a year
- 7 years
- Mentoring
- Senior level
- Health insurance
- Tuition reimbursement
Associate Marketing Manager, Consumer Paid Media (Hybrid - Acton, MA or San Diego, CA)
Insulet Corporation —Acton, MA
- $89,500 - $134,200 a year
- Full-time
- Hybrid work
- 5 years
- Mid-level
- Office
- Health insurance
- Dental insurance
Paid Social Media Marketing Specialist
IPG Photonics —Marlborough, MA
- $62,500 - $82,812 a year
- Marketing
- Mid-level
- 3 years
- Health savings account
- AD&D insurance
Quick Apply

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Digital Marketing Specialist

Worcester Polytechnic Institute -
Worcester, MA

Apply Now

Job Details

Full-time
$62,500 - $79,500 a year
13 hours ago

Qualifications

Bachelor's degree

Full Job Description

LOCATION

Worcester

DEPARTMENT NAME

Marketing Technology & Metrics

DIVISION NAME

Worcester Polytechnic Institute - WPI

JOB DESCRIPTION SUMMARY

The Digital Marketing Specialist supports the execution, reporting, and optimization of paid digital marketing campaigns across WPI's undergraduate recruitment funnel. This is an entry-level, data-forward role focused on the day-to-day operation of campaigns, building and launching ads, maintaining accurate tracking, and turning campaign data into clear, actionable reporting. The ideal candidate has a data and analytics background and a strong interest in marketing operations, with a desire to grow into a well-rounded digital marketer. The Specialist reports to the Director of Digital Marketing & Performance and works closely with the Senior Digital Marketing Specialist and the broader Marketing Operations team, who provide day-to-day guidance, mentorship, and technical support.

JOB DESCRIPTION

Execute paid digital advertising campaigns for undergraduate recruitment (45%):

Build, launch, and manage paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, Reddit, and other channels as assigned
Execute full campaign setup: audiences, targeting, creative placement, tracking URLs, and pre-launch quality assurance/testing
Implement conversion tracking and UTM parameters using the team's pre-agreed tracking structure
Coordinate with the Senior Digital Marketing Specialist and Marketing Operations team to align execution with campaign strategy and timelines
Manage day-to-day campaign operations across the undergraduate portfolio, monitoring delivery, budget pacing, and flighting to keep campaigns on schedule and on budget
Build ads by adapting content across formats (search, paid social, video, and display) and platforms, confirming specs, tracking, and landing pages are correct before launch
Build and maintain audience segments and targeting, including keyword lists, custom and lookalike audiences, retargeting pools, and exclusions
Set up and manage conversion tracking, pixels, and tags in coordination with the analytics and operations workflow (e.g., Google Tag Manager)
Partner with the Growth Marketing and Creative teams to translate campaign strategy and creative briefs into built, launch-ready campaigns
Maintain campaign calendars, launch checklists, and account hygiene (naming conventions, structure, and budgets) across platforms

Testing, analysis, and reporting automation (20%):

Design, set up, and manage a testing program across undergraduate campaigns, including A/B and multivariate tests on creative, audiences, bids, and landing pages
Plan and coordinate brand lift and messaging studies (e.g., YouTube and Meta brand lift, message and concept testing) to measure awareness and message effectiveness, and report on results
Analyze test and campaign data from Google Analytics 4 (GA4), ad platforms, and other sources to surface insights, validate hypotheses, and inform optimization decisions
Build, maintain, and continuously improve performance reports and dashboards across all ad platforms; monitor pacing, spend, and key performance indicators for undergraduate campaigns
Collaborate with the Director of Digital Marketing & Performance, Senior Digital Marketing Specialist, and Marketing Operations team to automate reporting across platforms, developing and refining the tools and workflows that consolidate reporting and reduce manual effort over time
Support attribution and funnel measurement efforts by ensuring clean, consistent, well-structured data capture across campaigns

Campaign optimization (20%):

Execute agreed-upon optimizations across undergraduate campaigns, adjusting targeting, budgets, bids, creative, and landing page routing to improve conversion performance
Apply test learnings and performance data to optimize live campaigns, adjusting bids, budgets, and creative rotation accordingly
Reallocate spend toward higher-performing campaigns and platforms within established guidelines to maximize efficiency against budget
Troubleshoot tracking, delivery, and performance issues with support from the Director of Digital Marketing & Performance

Marketing operations support (15%):

Maintain campaign documentation, naming conventions, tracking libraries, and process records for the Marketing Operations team
Support tag management, pixel implementation, and QA of forms, landing pages, and tracking pre- and post-launch
Assist with digital marketing requests from campus partners (tracking URLs, QR codes, analytics pulls) and contribute to process automation and efficiency initiatives

Performs all other duties and responsibilities as assigned or directed by the supervisor.

Qualifications:

Bachelor's degree required
0 to 2 years of relevant experience; internships, co-ops, and academic project work count toward this range
Exposure to data analysis, reporting, or analytics tools in an academic or professional setting
Experience collaborating within a team environment preferred
Strong analytical and data literacy skills, with an aptitude for turning data into clear, actionable recommendations
Familiarity with AI tools and their application to marketing operations and analytics, for example using AI to automate and streamline reporting, assist with data analysis and insight generation, and support campaign and content workflows
Proficiency (or a strong willingness to develop it) in applying AI-enabled tools to everyday work to improve efficiency, accuracy, and speed across reporting, analytics, and campaign operations
Familiarity with Google Analytics (GA4) and data visualization tools such as Google Data Studio is a plus
Exposure to paid digital ad platforms (Google Ads, Meta Ads, etc.) preferred; strong willingness to learn is essential
Detail-oriented and highly organized, with the ability to manage multiple tasks and meet deadlines
Strong written and verbal communication skills
A strong desire to learn, grow, and excel; curious, resourceful, and driven by data
Team-oriented, with an interest in marketing operations, process, and automation

Salary Grade 7: $62,500 – $79,500 per year (depending on experience)

Salary is based on related experience, expertise, and internal equity; generally, new hires can expect pay between the minimum and midpoint of the range.

Compensation at WPI

FLSA STATUS

United States of America (Exempt)

WPI is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. It seeks individuals from all backgrounds and experiences who will contribute to a culture of creativity, collaboration, inclusion, problem solving, innovation, high performance, and change making. It is committed to maintaining a campus environment free of harassment and discrimination.

Apply Now

Refine Your Search

google ads jobs in worcester, ma

Digital Marketing Specialist

Marketing Coordinator

Digital Marketing Supervisor, Online Video

Associate Media Manager, Wellness

Program Mgr Paid Search

Digital Marketing Specialist

Web & Digital Mrkting Mgr

Project Mgr Paid Search

Manager, Marketing & Communications

App Marketing Program Manager

Digital Marketing Manager

Client Success Manager

Director, Growth Performance Marketing (Hybrid - Webster or Boston)

Associate Marketing Manager, Consumer Paid Media (Hybrid - Acton, MA or San Diego, CA)

Paid Social Media Marketing Specialist

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