Enrollment Counselor / Territory Manager
Pennsylvania College of Art & Design (PCA&D) Effective Date:
April 23, 2026
Status:
Full-time, Exempt
Department:
Admissions / Enrollment
Reports to:
Vice President of Enrollment
Work Location:
PCA&D Welcome Center, Lancaster, PA with travel as needed.
Position Summary
The Enrollment Counselor / Territory Manager is responsible for recruiting, enrolling, and yielding a diverse and talented class of students to Pennsylvania College of Art & Design.
This role blends relationship-driven recruitment with data-informed strategy—managing a defined geographic territory while contributing to national pipeline development across PCA&D’s undergraduate programs, including Animation & Game Art, Creative Writing, Design Thinking, Fine Art, Graphic Design, Illustration, Live Experience Design & Production (LiveX), and Photography & Video.
Success in this role will be defined by the ability to:
- Build and sustain inquiry and applicant pipelines within assigned territories
- Translate student interest into applications, admits, and deposits
- Deliver high-impact, personalized recruitment experiences (in-person and virtual)
- Utilize CRM data to inform strategy and improve conversion outcomes
As a core member of the Enrollment team, the counselor collaborates closely with Marketing, Financial Aid, Academic Departments, and external partners to support institutional enrollment goals.
About Pennsylvania College of Art & Design
At Pennsylvania College of Art & Design, we believe that creatives design the future. Located in the heart of Lancaster, PCA&D offers a dynamic, studio-based education within a vibrant creative community.
As a member of Association of Independent Colleges of Art & Design, PCA&D combines rigorous studio practice with industry-relevant learning, preparing students to thrive as artists, designers, and creative professionals.
Key Responsibilities
- Territory Management & Student Recruitment
- Manage a defined geographic territory (regional and/or national)
- Develop and execute an annual recruitment plan (travel, school visits, events, communications)
- Build relationships with:
- High school counselors and educators
- Community-based organizations
- Transfer institutions and community colleges
- Identify and grow “right-fit” student pipelines aligned with PCA&D programs
- Travel, Events & Representation
- Represent PCA&D at:
- High school visits and college fairs
- National portfolio days and recruitment events
- On-campus programs (Open Houses, Accepted Student Days, portfolio reviews)
- Plan and execute territory-based and virtual recruitment events
- Deliver engaging presentations that reflect PCA&D’s brand and programs
- Student Engagement & Yield Strategy
- Guide prospective students and families through the admissions process from inquiry to deposit
- Conduct admissions interviews and portfolio reviews (as applicable)
- Execute targeted yield strategies, including:
- Personalized outreach (email, phone, SMS)
- Event follow-up and conversion campaigns
- Collaboration with Financial Aid on affordability conversations
- Support admitted student engagement and reduce summer melt
Utilize Slate to:
- Manage territory activity and communication plans
- Track student engagement and funnel progression
- Maintain accurate and timely data entry
- Monitor performance metrics including:
- Inquiry generation
- Application completion
- Admit-to-deposit conversion
- Contribute to reporting on territory performance and ROI
- Marketing & Communications Collaboration
- Partner with Marketing to:
- Execute territory-specific campaigns
- Provide feedback on messaging and student insights
- Support content development (student stories, program highlights, social media)
- Ensure consistent, on-brand communication aligned with PCA&D voice and strategy
- Cross-Functional Collaboration
- Work closely with:
- Academic departments and faculty
- Financial Aid team
- Student Life and Residence Life
- Support program-specific recruitment efforts, including:
- Portfolio-required majors
- Interview-based programs such as Live Experience Design & Production
- Access, Equity & Compliance
- Promote access and opportunity for:
- First-generation students
- BIPOC students
- Pell-eligible populations
- Ensure compliance with institutional policies and regulations (FERPA, etc.)
Minimum Qualifications
- Bachelor’s degree
- 1–3 years of experience in admissions, recruitment, sales, or outreach
- Strong communication, presentation, and relationship-building skills
- Ability to manage travel and work evenings/weekends as needed
- Valid driver’s license
Preferred Qualifications
- Experience in art and design education or creative industries
- Familiarity with CRM systems, preferably Slate
- Territory management or regional recruitment experience
- Experience working with portfolio-based admissions processes
- Strong organizational and data analysis skills
Key Performance Indicators (First 12 Months)
- Inquiry growth within assigned territory
- Application completion rates
- Admit-to-deposit conversion performance
- Event participation and follow-up engagement
- Territory expansion and school relationship development
Engagement:
Launch
- 8 national virtual events
Establish- 4 partner pipelines or micro-portals
Working Conditions
- Hybrid office and travel-based role
- Frequent travel to schools, events, and recruitment programs
- Occasional lifting of event materials
Ability to lift and transport event materials
Exposure to loud production environments; adherence to safety protocols required Salary & Benefits
Salary & Benefits
Competitive salary commensurate with experience, plus a comprehensive benefits package.
Application Process
Please submit:
- Résumé
- Cover letter outlining recruitment experience and interest in PCA&D
Equal Opportunity Employer
Pennsylvania College of Art & Design is an equal opportunity employer committed to building an inclusive community that reflects a diversity of identities, perspectives, and experiences. All qualified applicants will receive consideration without regard to protected status.
