About Brightway
Established in 2008, Brightway is proud to be one of the fastest-growing insurance agency systems in the United States. With over 350 franchises spanning 35+ states and an impressive $1.3 billion in annual premiums, we rank among the nation’s largest privately owned property and casualty insurance distribution companies. We support our agency owners with comprehensive back-office services, marketing resources, and continuous learning and development.
We are embarking on the next stage of our customer-centric growth, driven by innovation from our talented associates and the application of cutting-edge technologies. This growth has opened doors for creative thinkers who thrive in a diverse and collaborative culture. As a Brightway team member, you'll engage in exciting projects that are reshaping the industry, working alongside a dedicated team committed to delivering exceptional customer service and safeguarding our clients' most valuable assets.
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Position Summary
Brightway is seeking a social-first marketer who lives and breathes content creation. This individual will lead the creation, distribution, and optimization of social media content across Brightway's channels while serving as a primary content creator, storyteller, and brand amplifier.
The ideal candidate is a true social native who understands how content performs differently across LinkedIn, Instagram, Facebook, TikTok, YouTube, X, and emerging platforms. They are equally comfortable developing content ideas, filming on location, editing video, interviewing agency owners, engaging influencers, analyzing performance metrics, and occasionally stepping in front of the camera themselves.
This is a highly visible, hands-on content creation role that requires creativity, speed, adaptability, and a willingness to travel to capture compelling stories across the Brightway network. Candidates should be excited to create, film, edit, publish, and optimize content themselves—not simply manage agencies or coordinate social media calendars.
Key Responsibilities
Content Creation & Social Execution
Develop content tailored to multiple audiences including prospective franchise owners, insurance customers, employees, referral partners, and industry influencers.
Storytelling & Content Discovery
Interview agency owners, leadership, employees, referral partners, and clients to uncover authentic stories and insights.
Partner with stakeholders across the organization to capture and share meaningful business, customer, recruiting, and franchise development stories.
Video Production & Creative Development
Capture, produce, edit, and publish short-form and long-form video content across all major social platforms.
Create platform-native content optimized for LinkedIn, Instagram Reels, TikTok, YouTube Shorts, Facebook, and emerging channels.
Influencer & Community Engagement
Identify, cultivate, and manage relationships with relevant influencers, creators, franchise owners, industry experts, and brand advocates.
Analytics & Performance
Track, analyze, and report on key social media metrics including engagement, reach, audience growth, traffic, and business impact.
Paid Social & Content Amplification
Understand platform advertising capabilities, audience targeting, boosting strategies, and content promotion best practices.
Qualifications
Required Experience
3-5+ years of hands-on experience in social media, content creation, digital marketing, or creator-focused roles.
Proven portfolio of original content across LinkedIn, Instagram, Facebook, TikTok, YouTube, and other major channels.
Experience creating content featuring entrepreneurs, business owners, executives, franchisees, customers, or subject matter experts.
Required Skills
Deep understanding of platform culture, audience behavior, content formats, creator trends, and social media best practices.
Expert-level Canva skills, including graphic creation, animation, templates, motion graphics, and social asset development.
Working knowledge of paid social media advertising, boosting, targeting, and content amplification strategies.
Travel & Location
Willing and excited to travel regularly to agency locations, conferences, events, and content opportunities.
Who Thrives Here
This role is ideal for someone who takes ownership, moves quickly, and enjoys building things. The strongest candidates are naturally curious, obsessed with understanding what makes content perform, and constantly studying creators, brands, trends, and emerging platforms.
Successful team members at Brightway demonstrate:
This role thrives in a fast-paced environment where experimentation, adaptability, and continuous content production are expected.
Application Requirements
Candidates should provide examples of social channels, content portfolios, videos, campaigns, or creator work they have personally created, managed, and grown.
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Equal Employment Opportunity:
Brightway Insurance is committed to creating a diverse and inclusive workplace that values and respects the contributions of all individuals. We are an equal opportunity employer and do not discriminate based on race, color, national origin, sex, age, disability, religion, sexual orientation, gender identity, or any other characteristic protected by applicable law.
We believe that a diverse workforce is essential to our success and fosters innovation, creativity, and collaboration. Our goal is to provide a work environment that is free from discrimination and harassment, where everyone has an equal opportunity to succeed and grow.
