The Carolina Hurricanes are accepting applications for the 2026-27 Canes Crew promotional team and are looking for brand ambassadors to join its entertainment department.
The Canes Crew is a co-ed group of energetic and passionate individuals that represent the best things about Carolina Hurricanes hockey. They can be found at all home games entertaining the crowd with flags and signs, engaging with fans and bringing the energy all game long to keep Lenovo Center, “the loudest house in the NHL”. They also appear as brand ambassadors in the community at watch parties and team events.
The Canes Crew is focused on creating connections, growing the game and showing everyone what it means to be bold, authentic and fun.
Essential Duties and Responsibilities:
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The Canes Crew will focus on assisting and executing in-game promotional activities and entertainment with an emphasis on personal touchpoints with fans.
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Represent the Hurricanes at games, events and appearances as brand ambassadors throughout Raleigh and surrounding areas to the standard set by the Canes organization and management.
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Duties include, but are not limited to, working closely with the stage managers, escorting of Olympia riders from their seats, selecting contestants, set up and tear down of arena signage, photobooths and props, execution of on-ice games, flag waving and sign holding, rolling and tossing t-shirts, staffing concourse activations and fan engagement and interaction as a brand ambassador.
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Canes Crew members must possess the personality to strike up and carry-on conversations with fans of all ages including children, opposing team fans and high-end clientele, making those they interact with feel special and appreciated.
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This group of individuals will also support the Hurricanes in the following areas: youth hockey, community outreach, community relations, marketing and corporate partnership services’ year-round initiatives and events.
Performance Requirements/Skills:
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Comfort with heights and ability to ice skate not required but encouraged. Must provide own hockey skates and prove skating ability through an on-ice test.
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Ability to work alongside the team mascot and step in to assist when necessary.
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Knowledge of the game of hockey, the NHL and the Carolina Hurricanes preferred.
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Willingness to take direction from several supervisors and adhere to all company and program policies and procedures.
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Ability to work nights, weekends and holidays and arrive at least two hours prior to the start of each game and work through the completion of the game.
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Must be able to work 90% of Hurricanes home games for the 2026-27 season and mandatory team appearances as needed.
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Comfortable working in front of large crowds.
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Must be personable, enthusiastic and very outgoing.
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Must be able to think creatively, react responsibly and contribute positively to a team environment.
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Working off-site appearances on behalf of the Carolina Hurricanes, as assigned.
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Ability to interact professionally with Lenovo Center and Hurricanes staff and high-level executives is a must.
Education and Experience:
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Degree in sports management, entertainment, event management, hospitality or related fields preferred.
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Interest in sports special events, marketing, promotions or entertainment.
Qualifications:
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Must be 18 years or older
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Must reside in North Carolina (75 mile radius from Lenovo Center) for the 2026-2027 season
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Must pass criminal background check
Physical Demands and Work Environment including:
o Ability to stand/walk for long periods of time.
o Ability to climb stairs.
o Ability to walk across ice surfaces.
o Ability to work in cold indoor and hot outdoor climates.
o Must be able to lift and carry up to 50 pounds to different locations.
Hurricanes Holding, LLC reserves the right to change or modify the employee's job description whether orally or in writing, at any time during the employment relationship. Hurricanes Holdings, LLC may require an employee to perform duties outside his/her normal description. This document in no way states or implies that these are the only duties to be performed by the employee occupying this position.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
