Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.
The Senior Programmatic Trader is responsible for driving campaign execution excellence, performance optimization, and margin efficiency across all channels.
This role acts as the central authority on trading strategy, deal structuring, and campaign performance, partnering closely with Pre-Sales, Customer Success, and Operations to ensure campaigns are executed effectively and deliver against client expectations.
While the role maintains visibility into inventory and supply, its primary focus is on how we buy, optimize, and scale media efficiently and profitably.
Your role:
1. Trading Strategy & Execution Leadership (Primary Focus)
Objective: Ensure all campaigns are executed with consistency, efficiency, and strong performance outcomes.
Responsibilities
Define and standardize trading best practices across all channels:
Display / Mobile
CTV
DOOH
Audio / OLV
Guide:
Campaign setup strategy
Budget allocation
Optimization frameworks
Ensure consistency in:
Naming conventions
Campaign structures
Targeting logic
Lead execution quality control:
Partner with teams to ensure alignment between strategy and execution
Expected Impact
Improved campaign quality and consistency
Reduced operational errors
Faster and smoother campaign launches
2. Performance Optimization & Trading Excellence
Objective: Maximize campaign performance through continuous optimization and data-driven decision making.
Responsibilities
Expected Impact
Improved campaign performance
Stronger optimization culture
Better use of data in decision-making
3. Margin Management & Buying Efficiency
This is critical based on your org shift.
Objective: Ensure campaigns are executed in a way that protects and improves margin.
Responsibilities
Expected Impact
4. Deal Strategy & DSP / SSP Execution (Deal ID Ownership)
Objective: Ensure all deal-based and standalone campaigns are structured and executed effectively.
Responsibilities
Expected Impact
5. Trading Analytics & Insights
Objective: Turn campaign data into actionable insights to improve performance and strategy.
Responsibilities
Expected Impact
6. Cross-Functional Partnership
Objective: Ensure strong alignment across teams to improve campaign outcomes.
Responsibilities
Partner with:
Pre-Sales Feasibility, media strategy alignment
Customer Success Performance insights, client needs
Operations Process and execution improvements
Act as:
Support:
7. Inventory Strategy & Supply Collaboration ( 20%)
Objective: Support trading performance through smart inventory selection and supply collaboration.
Responsibilities
Maintain visibility into:
Collaborate with supply partners to:
Support:
Provide input on:
Share inventory insights with internal teams
Expected Impact
Your profile:
6-10 years in programmatic advertising with 2+ years in a senior or architect-style role managing large, Tier 1 accounts
Strong experience with DSPs such as DV360, The Trade Desk, Amazon DSP, or Xandr
Solid understanding of campaign trafficking, ad operations, optimization, and troubleshooting
Strong knowledge of publisher landscape is a plus
Solid understanding of third party measuring tools (IAS, Doubleverify) is a plus
Nice to Have / Differentiators
Experience managing Tier 1 or complex, multi-market campaigns
Strong understanding of inventory, supply dynamics, and buying strategies
Ability to collaborate with external partners (DSPs, SSPs, publishers) to resolve issues and improve performance
Experience balancing performance with cost efficiency or margin considerations
In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes:
Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
401k with Company Match
Paid Parental Leave
Paid Vacation, Sick Time & Holidays
Base Compensation for this role is $100,000-$120,000 with up to $10,000 in bonuses
