Marketing Manager
Reports to: SVP & CRBO
Starting Salary: ($75,000 - $95,000)
FLSA Status: Exempt| Supervisory Role: Yes
Why Join Us?
At Trustco Bank, our mission is rooted in building trusted relationships and empowering our communities through innovative financial solutions. With a rich legacy of integrity, community focus, and commitment to excellence, Trustco Bank stands out as a dependable partner in banking. We pride ourselves on our distinctive branding that symbolizes trust, stability, and personalized service—values that guide every decision we make.
We are more than just a financial institution we are a cornerstone of the communities we serve, committed to fostering growth, integrity, and innovation. Our dedicated team values collaboration, transparency, and excellence, offering a dynamic environment where your strategic vision can make a tangible impact. As part of Trustco Bank, you'll have the opportunity to lead transformative marketing initiatives that resonate with our customers and enhance our reputation as a trusted community partner.
We believe that investing in our employees means investing in the future of our company. As a valued team member, you will be eligible for a generous compensation and benefits package that includes: medical, dental and vision insurance, a health savings account with an annual employer contribution, a 401(k)-retirement plan with generous employer match, paid time off plus 11 paid federal holidays, training and professional development programs, tuition reimbursement, reduced fees and rates on certain loan products, and much more!
About the Marketing Manager Role
As the Manager of Marketing, you will be the visionary behind Trustco Bank’s market presence, shaping strategies that resonate with our core values and drive growth. You will spearhead innovative campaigns, coordinate impactful community initiatives, and ensure our brand remains at the forefront of the financial industry. This leadership role offers a unique opportunity to influence how Trustco Bank connects with its customers, communities, and stakeholders, reinforcing our position as a trusted financial partner.
If you are a strategic thinker with a passion for community-centered marketing and a desire to elevate a trusted brand, Trustco Bank invites you to apply. Be part of a team that values your expertise and commitment to building lasting relationships.
Key Responsibilities
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Develop and execute a comprehensive annual marketing plan that aligns with Trustco Bank’s strategic goals and brand identity.
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Lead the creation and implementation of marketing campaigns, ensuring consistency with our brand standards and commitment to excellence.
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Oversee advertising, promotions, and communication efforts—always maintaining compliance with regulatory standards and reinforcing Trustco’s trusted reputation.
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Manage community engagement initiatives, including branch events, sponsorships, and donation requests, fostering strong local relationships.
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Design compelling advertising materials that reflect Trustco Bank’s branding elements, such as our signature logo, color palette, and messaging tone of trust and stability.
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Collaborate across departments to coordinate marketing activities that support product launches and market expansion.
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Monitor market trends and conduct research to identify opportunities for growth, innovation, and community impact.
This job description is not exhaustive; duties and responsibilities may change at any time with or without notice.
Qualifications
Required:
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Bachelor’s degree in Business, Marketing, or a related field; equivalent experience accepted.
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Proven supervisory and leadership experience.
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Excellent verbal and written communication skills.
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Strong organizational skills with the ability to manage multiple projects under tight deadlines.
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Proficiency in Microsoft Office Suite, especially Excel and Word.
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Ability to work independently and collaboratively within a team.
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Access to reliable transportation
Preferred:
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Master’s degree in Marketing or a related discipline.
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Previous experience in financial services or community banking marketing.
Physical Demands
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Moves boxes of promotional products and marketing materials.
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Lifts, transports and setup promotional displays.
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Ability to communicate both in person and/or by telephone.
Schedule
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Full-time, Office hours Monday – Friday, 8:30 am – 5:00 pm.
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Flexibility for evening and weekend events as required.
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Occasional travel using personal vehicle, with occasional overnight stays. Valid driver’s license required
Equal Employment Opportunity Statement:
Trustco Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, marital status, genetic information, disability, or protected veteran status. This includes, but is not limited to, the following:
- Hiring, placement, upgrading, transfer, demotion or promotion
- Recruitment, advertising or solicitation for employment
- Treatment during employment
- Rates of pay or other forms of compensation
- Selection for training, including apprenticeship
- Layoff or termination
It is the policy of Trustco Bank to cooperate to the fullest extent with the applicable regulations of the Civil Rights Act and any legislation on Equal Employment Opportunity.
