Reports To: Founder
About the Role
At Performance Asset Management, we don't create videos simply to market our business—we create videos that help people make confident decisions.
As our Videographer, you'll own our culture of video by creating educational, trust-building content that answers buyer questions, supports our sales team, showcases our properties, and strengthens our brand. You'll partner closely with our leadership, sales, marketing, and operations teams to identify where video can improve the customer experience and drive business growth.
This role goes far beyond filming and editing. You'll build a video library that supports prospects throughout the buying journey, helps residents and investors better understand our services, and enables our team to communicate more effectively through video.
You'll also regularly travel to our managed properties throughout Southeast Wisconsin to capture listing videos, walkthroughs, inspections, renovations, maintenance projects, resident stories, and other content that supports marketing, leasing, operations, and investor communications.
Success in this role isn't measured simply by the number of videos produced—it's measured by the impact those videos have on trust, sales, customer education, and the overall customer experience.
Role Type: Full Time
Salary: $58,000–$70,000 + quarterly bonus eligibility after six months
Benefits
- Health & dental marketplace reimbursement
- Competitive compensation
- Ongoing training and career development
- Mentorship from experienced team members
- Outstanding team culture
- PTO:
- 5 days during first 6 months
- 8 days during second 6 months
- 15 days annually after Year 1
What You'll Own
You'll own our entire video strategy—from planning through reporting—with the goal of using video to educate, build trust, and improve the customer journey.
Your responsibilities include:
- Own and execute a video strategy based on Marcus Sheridan's Endless Customers framework.
- Create educational videos that answer buyer questions and support prospects throughout the buying process.
- Partner with sales, marketing, and operations to identify the highest-impact video opportunities.
- Build and maintain a searchable library of sales, marketing, training, and educational videos.
- Produce 2–3 high-quality videos each week through an efficient production workflow.
- Plan, film, edit, publish, and optimize all video content.
- Travel to company properties to capture:
- Listing videos
- Property walkthroughs
- Inspections
- Renovations & before/after projects
- Maintenance projects
- Resident and investor stories
- Neighborhood content
- Create and optimize content for YouTube and social media.
- Coach the sales team on creating effective 1:1 and 1:Many sales videos.
- Capture interviews, testimonials, and b-roll footage.
- Use AI tools to improve editing, audio, color correction, workflow, and production efficiency.
- Organize and manage all video equipment and creative assets.
- Stay current on emerging video technology and train the team on best practices.
- Measure video performance and continuously improve content based on business results.
What Success Looks Like
Within your first year you will:
- Build a culture of video throughout the company.
- Create a growing library of educational videos that supports every stage of the customer journey.
- Help reduce repetitive buyer questions through video.
- Increase adoption of video by our sales team.
- Produce consistently high-quality content on schedule.
- Improve engagement across YouTube and social media.
- Create repeatable production systems that scale with the business.
- Help video become a competitive advantage for Performance Asset Management.
Technical Qualifications
- Professional experience filming and editing video
- Proficiency with Adobe Premiere Pro (or equivalent)
- Experience with After Effects or Motion Graphics preferred
- Photoshop and Illustrator experience is a plus
- Strong understanding of storytelling and scripting
- Excellent interview and on-camera coaching skills
- Strong understanding of composition, lighting, and audio
- Familiarity with YouTube optimization and content publishing
- Experience using AI-powered production tools
- Highly organized with excellent project management skills
Personal Qualities
- Loves storytelling and believes video can educate—not just entertain.
- Thinks strategically about how video supports business growth.
- Takes ownership and treats the brand like it's your own.
- Is energized by coaching people to become confident on camera.
- Thrives on feedback and is always looking to improve.
- Has exceptional attention to detail.
- Communicates well with people from all backgrounds.
- Is self-motivated and comfortable managing multiple projects.
- Enjoys learning new technology and embracing AI.
- Brings positive energy and enthusiasm to every project.
Bonus Points
- You've implemented Marcus Sheridan's Endless Customers or They Ask, You Answer methodology.
- You have experience creating real estate or property marketing videos.
- You understand YouTube strategy and SEO.
- You've built or managed a company-wide video program.
- You have an entrepreneurial mindset and enjoy building systems, not just creating content.
About Performance Asset Management
- At Performance Asset Management, we help real estate investors achieve consistent, stress-free income by managing properties with precision, care, and a long-term mindset. Our approach goes far beyond traditional rent collection—we focus on optimizing asset performance, increasing resident satisfaction, and maximizing long-term returns.
Led by licensed professionals with deep expertise in investment real estate. PAM delivers results through transparency, ethical practices, and sharp attention to detail. Most property managers focus on generating fees from investors and residents alike. At PAM, we’ve established a 15 year history of generating our fees through extraordinary resident experience which in turn delivers exceptional investor annual returns. PAM’s unique business model focuses entirely on delivering 5-star experiences to residents—its only customer in each managed property. With just one resident per business each year, great returns follow when resident satisfaction comes first. While many property managers cut corners or chase short-term gains, we believe sustainable wealth is built through stable occupancy, proactive maintenance, and strategic investing.
We manage every property like it's our own—because your success is our business. Your annual performance is our forever reputation.
Pay: $58,000.00 - $70,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Paid time off
- Professional development assistance
Work Location: Hybrid remote in Milwaukee, WI 53202
