Digital Marketing Specialist / Marketing Communications
POSITION OVERVIEW
Responsible for planning, developing, and executing marketing initiatives that support the company's branding, sales, customer communications, and business objectives. This role serves as the primary marketing resource for the organization, collaborating with Sales, Product Management, Customer Service, and Executive Leadership to create engaging print and digital marketing materials while managing projects from concept through completion.
The position oversees graphic design, digital marketing, trade show marketing, print production, photography, content creation, vendor coordination, and marketing communications to ensure consistent brand messaging across all channels..
WHAT YOU WILL DO
- Plan, develop, and execute marketing campaigns supporting company initiatives, product launches, promotions, and sales efforts.
- Design and produce brochures, catalogs, flyers, advertisements, trade show graphics, signage, packaging, presentations, promotional materials, and other marketing collateral.
- Manage website content, email marketing campaigns, and social media communications.
- Coordinate marketing efforts for trade shows, industry events, and promotional campaigns.
- Capture and edit product, event, and lifestyle photography for use across print and digital platforms.
- Manage relationships with print vendors, promotional suppliers, photographers, and other marketing partners.
- Prepare production-ready artwork and oversee print production from proofing through final delivery.
- Develop customer-facing and internal communications that support company objectives.
- Partner with Sales, Customer Service, Product Management, and Executive Leadership to support marketing initiatives and business goals.
- Coordinate distributor marketing requests and customer communications.
- Manage multiple marketing projects simultaneously while ensuring deadlines, quality standards, and brand consistency are maintained.
- Monitor marketing performance and recommend improvements using analytics and reporting.
WHAT WE REQUIRE
- Bachelor's degree in marketing, Communications, Graphic Design, Business, or a related field preferred.
- Minimum of 2-3 years of professional experience in marketing, communications, or graphic design.
- Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop, and Acrobat).
- Experience with Microsoft Office Suite and Canva.
- Experience managing print production and coordinating with outside vendors.
- Strong understanding of digital marketing, email marketing, website content management, and social media platforms.
- Professional photography and photo editing experience preferred.
- Excellent written, verbal, and interpersonal communication skills.
- Strong organizational, time management, and project management skills with the ability to manage multiple priorities.
- Exceptional attention to detail and commitment to producing high-quality work.
- Ability to work independently while collaborating effectively across multiple departments.
WHAT WE PREFER
- Prior background working with automotive, technical, or specialized portfolio products
- Experience with inventory forecasting, replenishment modeling, and demand planning.
WAYS OF WORKING
- This position is onsite/hybrid in Rocky Mount, North Carolina.
WHAT WE OFFER
- Taking Care of our Employees with Medical, Dental, Vision, Life and Disability Insurance coverage options.
- Your health is our priority, we offer Medical Wellness Programs to aid in your well-being.
- Vacation and Personal Time Off
- We support your growing family; we provide Parental Leave for Moms and Dads!
- Wisely plan for your future with our 401k Matching plan beginning on Day One.
- Supporting your career development with our Tuition Reimbursement Program.
- Robust culture supporting internal advancement with our Learn and Grow Program.
- 24/7 access to over 15,000 LinkedIn Learning courses to assist in your professional development and to expand on your individual interests.
- Employee Assistance Programs
- Unlimited Referral Reward Bonuses
- Corporate Discounts for shopping, travel and more!
WHY JOIN DORMAKABA?
Advanced Diagnostics, Ilco and Silca, comprise the Key Systems business unit of the parent Group dormakaba. Key Systems is the global leader in the Locksmithing and Automotive locksmithing industry and first key-blanks manufacturer, providing to our customers worldwide the latest technology and an outstanding know how. The uniquely extensive range of products and solutions – such as vehicle keys cloning and programming devices, residential keys’ duplication solutions, key machines for professionals – is distributed in more than 130 countries, with a tailored presence of our three leading brands by channel and country.
At Kaba Ilco, we believe in diversity, equal opportunity, and the power of our values to drive our success. We are committed to providing a workplace that fosters inclusion and where all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
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