The Sales & Advertising Director drives revenue growth while ensuring exceptional client experiences. This role will oversee both sales strategy and client services, ensuring seamless coordination between revenue generation, client retention, and new business development.
ESSENTIAL FUNCTIONS AND PERFORMANCE AREAS OF DIRECTOR
Sales Strategy & Revenue Growth
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Own total advertising revenue and performance against goals
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Maintain clear visibility into pipeline, pacing, and projections
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Identify risks early and take action to stay on track
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Drive strategy for new business development and market expansion
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Support and, at times, participate in high-value client conversations
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Ensure consistent pipeline growth across the team
Client Services & Account Management
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Own the effectiveness of the sales process from prospecting to close
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Ensure CRM accuracy, pipeline visibility, and reporting consistency
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Partner with Sales Operations to improve efficiency and tracking
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Partner with Account Services to ensure strong client retention and satisfaction
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Step in on key accounts as needed to support long-term relationships
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Ensure alignment between what is sold and what is delivered
Coaching & Team Development
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Lead and coach Account Executives to hit and exceed goals
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Establish consistent sales rhythms (pipeline reviews, accountability, follow-up)
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Create clarity around expectations, activity, and results
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Ensure seamless collaboration between sales, account management, and internal teams.
SKILLS AND STRENGTHS
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Strong ability to drive revenue and hold people accountable
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Confidence in managing pipeline, forecasting, and CRM systems
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Ability to balance strategy with hands-on execution
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Excellent communication and relationship-building skills
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Comfort operating in a growing, evolving environment
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Relationship driven with strong communication skills. Solid working relationship with (and the respect of) the clients and internal teams.
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Revenue and results driven to understand the importance of tracking all efforts to results, metrics and ultimately, revenue.
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Exceptional time-management, planning, organizational and administrative skills, while being able to prioritize multiple tasks.
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Proficient in sales reporting and analytics, CRM systems, and standard computer programs.
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Intrinsically motivated to work independently yet still be a team player
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Comfort with following direction and receiving feedback as required
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Critical thinking, negotiation, decision making and problem solving skills
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Ability to work quickly and pivot quickly in a rapidly changing environment
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Oh—and last but not least, a passion for excellence
A Bachelor’s degree in Business, Communication, or equivalent experience and education required, along with 4+ years of experience supporting a sales team in a leadership, strategy, or client services capacity.
Media, advertising, or agency experience and proven experience leading or coaching a sales team to results is a plus.
417 Magazine is hiring a Sales & Advertising Director, who drives revenue growth while ensuring exceptional client experiences. This role will oversee both sales strategy and client services, ensuring seamless coordination between revenue generation, client retention, and new business development.
