POSITION: SOCIAL MEDIA CONTENT ASSISTANT (Part-Time)
HALTER RANCH ESTATE
Set along the western-most boundaries of Paso Robles, California, surrounded by the wild and wide-open Santa Lucia Mountain Range of the Central Coast, Halter Ranch is a 2,700-acre nature estate dedicated to land, art, and Regenerative Organic Certified® farming. Envisioned by Swiss entrepreneur, philanthropist, and world-leading land conservationist, Hansjörg Wyss, the estate is an homage to his mother, Alice, and a haven for the natural world to flourish and deliver exceptional, timeless wines.
SEEKING
We are seeking a creative and detail-oriented Social Media Content Assistant to support our digital marketing efforts. The ideal candidate is passionate about social media trends, skilled in content creation, and able to assist with scheduling, engagement, and performance tracking across multiple platforms.
POSITION
The Halter Ranch marketing team is growing and looking for an organized, detail-oriented visual storyteller to join our team as a Social Media Content Assistant.
This is a part-time position that requires being on-site and periodic travel to attend off-site events. Must be willing to work a flexible schedule – some weekends, the occasional holiday, and in the evenings for events.
The Social Media Content Assistant collaborates with the Marketing Manager and Marketing Coordinator to develop, execute, and maintain a consistent brand image and messaging curated to social media platforms and trends. The job includes creating original content, communicating with the public in a professional manner befitting the brand, and assisting with collaboration efforts with influencers and partners.
QUALIFICATIONS
· Strong visual and storytelling skills – must have an eye for detail and a passion for storytelling
· Comfortable on camera and/or helping others with being on camera
· Desire to create authentic and memorable brand interactions for all
· Strong understanding of social media trends, algorithms, and platforms to optimize content engagement
· Availability to be present onsite to capture content during important events and for daily service and experiences
· Professional appearance and demeanor
· A driver’s license and a reliable car
Duties & Responsibilities
· Collaborate on the branding and development of marketing campaigns and collateral dedicated to heightening brand awareness, cultivating leads, enhancing partner relationships, and increasing sales efforts.
· Brainstorm, conceptualize, collaborate, and execute creative material for publishing to support the brand's distinct narrative on social platforms - Instagram, Facebook, TikTok, YouTube, etc.
o Lifestyle and on-location content with a strong emphasis on video - Stories, Reels, TikTok
o Create scripts and shot lists for video concepts
· Implement and maintain a social media strategy across social platforms with engaging content and media that align with the brand for Halter Ranch, Halter Ranch Temecula, Halter Ranch Texas, and more.
· Maintain and support community engagement on social accounts
· Respond promptly to user comments on social media accounts, directing inquiries to the appropriate staff as necessary.
· Analyze data to identify and grow Halter Ranch brand awareness and specific niche audiences.
· Compile insights and report on trends and campaign successes
· Assist with ensuring all marketing maintains consistent messaging and cohesive brand experience across all internal and consumer touchpoints
· Attend on and off-site events and daily service to produce quality live social media content.
· Deliver on time, high-quality assets that adhere to the Halter Ranch brand
· Assist with influencer campaigns (influencer discovery, vetting, etc.)
· Responsible for complying with all internal processes, protocols, and internal reporting and communications within the team.
REQUIREMENTS
· Ability to work in a creative, fast-paced environment while juggling multiple projects effectively.
· Ability to execute campaign visuals in a suitable timeframe while maintaining the creative vision.
· Must be able to write a shot list and script for employees
· Must be able to use iPhone, DSLR, and other accessories for filming (gimble, tripod, etc.).
· Flexible schedule. Weekends and evenings as needed – winery events/special experiences are generally held on the weekends and certain holidays.
· Excellent verbal and written communication skills
· Keen ability to multi-task and pivot based on brand and marketing calendar needs
· Great customer service and interpersonal skills
· Ability to work independently and manage one’s time
· Ability to keep information organized and confidential
· Previous experience with computer applications, such as Microsoft Word, Excel, PowerPoint, G-Suite, Adobe Creative Suite, Canva, Klaviyo, Red Chirp, Instagram, Facebook, Meta Business, TikTok, and YouTube.
DESIRED SKILLS
· Proficiency in short-form video editing tools (CapCut, Adobe Premiere Pro experience is a plus).
· a competitive knowledge of branding and advertising in all media
· Comfortable using Canva, LinkTree, Squarespace, Meta Business Suite, Hootsuite
WANT TO JOIN THE HALTER TEAM?
To apply, submit your resume to: Human Resources Director, at [email protected]. This is a part-time position approximately 10-15 hours per week. Hourly compensationis$18/hr.
Halter Ranch is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, veteran status, or other protected categories. Halter Ranch will make reasonable accommodations under applicable law for qualified individuals to enable them to perform the essential functions of the job, unless doing so would create an undue hardship for the Company.
Pay: $18.00 per hour
Benefits:
People with a criminal record are encouraged to apply
Work Location: In person
