Sales Manager | Siftex Equipment Company | South Windsor, CT
Full-Time | Competitive Base + Commission + Benefits | In-Office | Immediate Start
Siftex Equipment Company is a growing South Windsor, CT-based manufacturer specializing in custom and flexible connectors. We have a tight-knit, talented team, and we’re proud of the culture we’ve built and the people who make it happen.
The Sales Manager is the face of our brand — a trusted partner to our customers and a values-driven leader who sets the tone for how we do business. This role goes beyond revenue: you’ll drive strategy, lead marketing efforts, protect our margins, and build lasting relationships. If you lead with integrity and thrive on growth, this role was built for you.
Why Work Here
We believe great work deserves great rewards. Here’s what you’ll get:
- A culture worth showing up for: driven, collaborative, and refreshingly human — a team that checks its ego at the door, celebrates wins, and gets things done without the noise
- Competitive base salary commensurate with experience
- Generous commission and incentive plan — real earning potential tied to your results
- Health Insurance: 75% company paid after just 3 months
- Life, disability, critical illness & accident insurance: 100% company paid
- Paid time off: 2 weeks vacation + 1 week personal time + 13 paid holidays
- Two performance-based bonuses per year — because we share our success
- 3% 401(k) contribution + 3% profit sharing — we invest in your future\
- Workplace perks: complimentary cereal bar, daily soup selection, monthly luncheons, and team outings
This isn’t just a job — it’s a place where you’re valued, celebrated, and invested in.
The Role
The Sales Manager owns Siftex’s external relationships and is responsible for growing our customer base, protecting our margins, and representing everything we stand for. You’ll work closely with our General Manager and Customer Service Manager to align sales strategy, marketing, and pricing — and you’ll do it all with a high standard of honesty, respect, and service.
Key Responsibilities
Sales & Business Development
- Drive new customer acquisition and grow existing accounts across territories
- Own the full sales cycle — from prospecting and quoting to closing and follow-through
- Build lasting relationships with resellers, OEMs, and end users
- Conduct domestic and international customer site visits, assess needs, and deliver expert recommendations
- Represent Siftex at trade shows and industry events
- Track and analyze sales data to inform strategy and report on performance
Customer Training & Service
- Serve as the primary external face of Siftex — a trusted advisor to every customer
- Train customers and their staff on proper product usage and application
- Deliver a consistently high standard of communication, follow-up, and care
Marketing
- Lead Siftex’s marketing function and serve as the primary liaison to our external marketing agency
- Develop and execute marketing strategy in close partnership with the General Manager
- Ensure a consistent, compelling brand presence across all customer touchpoints
Pricing Strategy
- Collaborate with the General Manager and Customer Service Manager to develop pricing strategy and discount guidelines
- Use data and market insight to make smart, strategic pricing decisions that protect gross profit
Collaboration & Culture
- Work closely with the Customer Service Manager, who leads the CSR team, to ensure alignment between sales and service
- Bring a check-your-ego, team-first attitude to every interaction
- Champion a culture of integrity, respect, and genuine service — internally and externally
What We’re Looking For
Required
- Minimum 5 years of B2B sales experience (10+ years preferred)
- Bachelor’s degree required; or equivalent combination of education and experience
- High standard of ethics, integrity, and professionalism — this is non-negotiable
- Strong analytical mindset — comfortable with sales data, pricing, and margin metrics
- Excellent communication, presentation, and relationship-building skills
- Proficiency in Microsoft Excel, Outlook, and PowerPoint
- Self-directed, with strong time management and the ability to thrive with minimal oversight
- Ability to travel 40–50% of the time and work from our South Windsor, CT office
Preferred
- B2B sales experience in processing industries: food, chemical, pharmaceutical, paper, or similar
- Familiarity with reseller, OEM, or multi-channel sales environments
- Experience working in or visiting industrial and manufacturing facilities
- Prior sales leadership or team mentorship experience
Ready to Make an Impact?
We’re a manufacturer with a great product, a close-knit team, and a culture that rewards people who show up, do the right thing, and care about their work. If that sounds like you, we’d love to talk.
Apply today and take the next step in your sales career with a company that truly values its people.
Full-time | Immediate start available | In-office position; remote only when traveling for business
We are an equal opportunity employer that provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
All offers of employment are contingent upon the successful completion of a comprehensive background check, including criminal history.
