Job Summary:
Plans, develops, and coordinates all phases of donor development and the solicitation of financial support for The Salvation Army programs, services, and raising funds for capital campaigns for the Corps; Serves as liaison to the Divisional Headquarters Resource Development and Planned Giving Departments. Plans, develops, and coordinates public relation programs with the media, private and public sector organizations and churches ensuring that The Salvation Army maintains a favorable and positive image in the communities and for both internal and external audiences. Serves as liaison to all media ensuring the desired message is communicated; photographs and writes articles covering Salvation Army events; strengthens communication with donors, prospective donors, corporations, volunteers, media personnel, civic club leadership and local government leadership.
Essential Functions:
This job description should not be interpreted as all inclusive. It is intended to identify the essential functions and requirements of this position. The incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this job description.
Development Responsibilities: 60%
Plans, develops, coordinates, and monitors a systematic program of fundraising, involving individual donors, corporate donors, foundations, government grants, capital campaigns, special events, etc.
Plans, develops, and coordinates all phases of donor development and the solicitation of financial support for The Salvation Army programs, services, and raising funds for capital campaigns for the Corps.
Sets goals, monitors work, and evaluates results to ensure organizational needs and objectives are met.
Prepares and maintains up-to-date donor records in an accurate and complete manner; ensures the confidentiality of the same as required.
Monitors, tracks, and participates in the day-to-day operation and maintenance of a database containing up-to-date donor records; prepares routine and special donor activity reports.
Prepares donor correspondence and mass mailings.
Serves as liaison to the Divisional Headquarters Resource Development and Planned Giving Departments.
Establishes and maintains donor relationships with a view to cultivation and upgrading.
Plans, develops, coordinates, and monitors all donor communication and direct mail programs of the corps working with the approved direct mail vendor.
Plans, develops, coordinates, and monitors all programs involved with receipting contributions, thank you letters, donor appreciation, and information (newsletters).
Coordinates and prepares for timely submission of all grant proposals, as well as subsequent reports required by grants awarded.
Serves as liaison with the Advisory Board, facilitating meetings, communication, and an increasing level of involvement.
Serves as liaison with the United Way and governmental and other agencies.
Develops and maintains the annual Development Calendar.
Plans, develops, and coordinates fund raising programs to increase revenue such as: special events, giving clubs, lapsed donor and acquisition of new donors.
Coordinates and monitors capital campaign activities and reporting; receives, receipts, and reports donations and remaining pledge balances.
Contacts individuals, businesses, corporations, and organizations (Civic such as Rotary, Lions, etc.) and solicits funds to support The Salvation Army programs.
Develops grant proposals and applies for financial assistance from public and private sectors.
Research prospective corporate and foundation funding sources.
Attends pre-submission grant orientation seminars.
Distributes formal correspondence, drafted by Commanding Officer or Grant Writer, to grant makers including letters of inquiry, formal grant proposals, cover letters, thank you letters, and progress and program evaluation reports.
Develops and coordinates planned giving programs with planned giving personnel at Divisional Headquarters.
Reads industry publications and maintains knowledge of changes, trends and happenings in the philanthropic and marketing sectors.
Attends and participates in assigned and approved conferences and workshop, regularly scheduled Development meetings and training sessions as assigned.
Prepares and maintains records of all phone calls, correspondence, visitation on a donor data sheet and a calendar of all contacts; receives and responds to donors and prospects mail.
Stays abreast of news, changing demographics and other relevant issues in order to evaluate an plan marketing and communication activities.
Works with the Public Relations/Fund Raising Committee of the Advisory Board.
Public Relations Responsibilities: 30%
Plans, develops and coordinates public relation programs with the media, private and public sector organizations and churches ensuring that The Salvation Army maintains a favorable and positive image in the communities and for both internal and external audiences.
Serves as liaison to all media ensuring the desired message is communicated; photographs and writes articles covering Salvation Army events; strengthens communication with donors, prospective donors, corporations, volunteers, media personnel, civic club leadership and local government leadership.
Plans special events for gifts in kind, to promote The Salvation Army programs and fundraising.
Ensure articulation of the organization’s desired image and position in all communications. Maintain brand standards in design and feel of print and electronic materials.
Curate and participate in the organization’s social media properties in coordination with the overall marketing plan. Seek constituent engagement and community growth.
Prepares regular reports to assess effectiveness of current projects and marketing efforts.
Other Responsibilities:
Performs other related work as required.
Materials and Equipment:
General Office Equipment
Knowledge, Skills, and Abilities:
Knowledge of The Salvation Army mission and philosophy.
Knowledge of modern fund raising and public relations principles and practices.
Ability to solicit and secure funding support from organizations, individuals, churches, etc.
Knowledge of the community and its needs.
Knowledge of the principles and practices of public relations.
Ability to project a professional image of The Salvation Army and to support fund-raising efforts.
Ability to present information about The Salvation Army’s programs and needs to generate fundraising support
Ability to assist the Commanding Officer in tracking the status of capital campaigns.
Ability to build professional working relationships with contacts in the community.
Ability to develop effective public relations materials increasing awareness of The Salvation Army programs and services,
MINIMUM QUALIFICATIONS REQUIRED:
Education and Experience:
Bachelor’s degree from an accredited college or university in Public Relations, Business Administration, Non-Profit Fundraising, or related field,
and
Three years experience working in a fund-raising position,
or
any equivalent combination of training and experience which provides the required knowledge, skills, and abilities.
Certifications:
None required.
Physical Requirements:
Ability to meet attendance requirements.
Ability to read, write, and communicate the English language.
Ability to speak before large groups in person, by radio and television.
Ability to travel to various locations in order to participate in public meetings, conferences, etc.
Limited amount of physical effort required associated with walking, standing, lifting and carrying light objects (less than 25 lbs.) 5-10% of work time.
Duties are usually performed seated. Sitting may be relieved by brief or occasional periods of standing or walking.
Working Conditions:
Work is performed in a normal office environment where there are little or no physical discomforts associated with changes in weather or discomforts associated with noise, dust, dirt, and the like.
