The Assistant Store Manager is an essential part of the store leadership team and is responsible for collaborating with the Store Manager to cultivate and maintain an environment that supports the Boot Barn Mission, Vision, and Values. The Assistant Store Manager plays an important role in upholding exceptional customer service, partner development and engagement, merchandising standards, store operations and attainment of store sales goals. The Assistant Store Manager will partner with the Store Manager and District Manager in pursuit of year-over-year increases and improved processes and productivity.
Boot Barn is where community comes first. We thrive on togetherness, collaboration, and belonging. We build each other up, listen intently, and implement out-of-the-box ideas. We celebrate new innovations, congratulate one another's achievements, and most importantly support each other.
At Boot Barn, we work together to make a positive impact on the world around us, and by working collectively with encouragement, we consider ourselves "Partners." With the values of the West guiding us, Boot Barn celebrates heritage, welcomes all, and values each unique Partner within our Boot Barn community.
Our vision is to offer everyone a piece of the American spirit - one handshake at a time.
ASSISTANT STORE MANAGER DUTIES
- Lead partners to foster a service & selling culture and exceed overall expectations to build long-standing customer relationships.
- Review goals with partners, providing consistent and timely coaching, actionable feedback, and recognition of excellence. Lead by example, being present on the sales floor during peak business hours.
- Implement and maintain an environment of continuous learning and assist with partner training plans to improve store performance results across both operational and merchandising areas. Develop individual team members to meet various career goals within the company.
- Collaborate with the Store Manager to adapt to changing business needs and procedures; adjust store schedule as needed, implement operational directives, support interviewing and hiring for the store team, train operational staff on new policies and procedures, and communicate with all appropriate District, Region and Store Support Center partners as needed.
- Assess and communicate localized customers' needs to Store Manager.
- Collaborate with the Store Manager to plan and execute successful volume driving events that involve outreach to the local community/market.
- Lead and coach associates in building customer engagement through the B Rewarded Loyalty Programs. Provide accountability for achieving individual and team goals.
- Ensure appropriate merchandise stock levels, merchandise adjacencies and presentations, signing and assortments to meet the needs of your customer along with adhering to all Company visual presentation guidelines.
- Accountable for markdown compliance and execution. Ensure product receipts are processed accurately and in a timely manner.
- Partner with Store Manager on inventory shrink plans and act as key driver of this strategy with store team.
- Maintain personal knowledge in across all product categories (western boots, work boots, denim, hats and add-ons) and coach and train partners in these areas.
- Complete all opening and closing procedures to company standards and comply with the company's Time and Attendance policy and procedures.
- Adhere to and enforce all local, federal and state laws in addition to Company policies, procedures, and practices.
- Possess well-developed business acumen and understands all aspects of the store's operations.
- Demonstrate high degree of professionalism in communication, attitude and teamwork with customers, team members, corporate partners and vendors. Additionally, demonstrate high level of quality work, attendance and appearance.
Additional duties as assigned by District Manager or Store Support Center partners.
Requirements:
QUALIFICATIONS
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Associate's Degree and/or 2 to 4 years of experience in retail store management
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Experience managing direct reports and leading teams in a selling environment.
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Strong organizational and time management skills with the ability to manage multiple priorities.
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Strong communication, customer service, time management and organizational skills.
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Availability to work a variety of shifts to meet business needs including nights, weekends and holidays.
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Flexibility with scheduling and willing to work extended hours when necessary.
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Up to 15% travel to support local stores, as needed.
COMPETENCIES
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Business Acumen: Applies a comprehensive understanding of store operations, key performance drivers, and goals to make informed decisions that improve business performance.
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Conflict Management: Addresses conflict directly and professionally, fostering open communication and resolution strategies that strengthen team alignment and productivity.
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Customer-Centric: Approach Promotes a customer-first selling culture by modeling service behaviors that prioritize consistent, high-quality experiences to build loyalty and trust.
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Leadership & Team Development: Leads with Boot Barn’s core values and invests in the growth of team partners by setting clear expectations, coaching consistently, and developing their skills for long-term success.
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Strategic Thinking: Anticipates future challenges and opportunities using performance results, making aligned decisions that support the company vision and mission and guide the store’s long-term goals.
PARTNER BENEFITS & ADDITIONAL COMPENSATION OPPORTUNITIES
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Competitive hourly rate* plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
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Merchandise discount: 50% off of Exclusive Brands and 40% off of third-party brands.
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Paid Time Off plan for year-round Boot Barn Partners.**
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Medical, Dental, Vision and Life Insurance.**
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401(k) plan with generous company matching.
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Flexible schedules and work/life balance.
Opportunities for growth at every level - - we are opening 50+ new stores each year.
- Compensation varies based on geography, skills, experience, and tenure
**For eligible Boot Barn Partners
PHYSICAL DEMANDS & WORK ENVIRONMENT
In general, the following physical demands are representative of those that must be met by a Partner to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job.
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Standing, walking, and squatting more than fifty percent of the work shift.
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Bending, stooping, kneeling and squatting occasionally throughout scheduled shifts.
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Ability to use a ladder and/or step stool occasionally.
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Required to lift, move and carry up to 40 pounds.
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Ability to read, count and write to accurately complete all documentation and reports.
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Must be able to see, hear and speak in order to communicate with partners and customers.
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Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.
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Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms.
[ ] Sedentary: Limited activity, no lifting, limited walking
[ ] Light: Office work, some lifting, bending, stooping or kneeling, walking
[ X ] Moderate: Mostly standing, walking, bending, frequent lifting
[ ] Arduous: Heavy lifting, bending, crawling, climbing
In general, the following conditions of the work environment are representative of those that a Partner encounters while performing the essential functions of this job. Reasonable accommodations may be made to allow differently abled individuals to perform the essential functions of the job within the environment.
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The workspace is clean, orderly, properly lighted and ventilated with the proper safety compliance.
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Noise levels are considered moderate.
Boot Barn, Inc. reserves the right to make exceptions to modify or eliminate this document or its content. This document supersedes all previous policies, procedures or guidelines pertaining to this subject.
Our core value of community bands us together in supportive and inclusive ways to drive our collective success. Boot Barn provides equal employment opportunity to all applicants and partners without regard to race, color, religion, sex, sexual orientation, age, national or ethnic origin, veteran or military status, disability, as well as any other protected status under the law.
Americans with Disabilities Act (ADA) - Boot Barn will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required by applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Boot Barn Store or Distribution Center or reach out to Human Resources at 1-949-453-4400, Option 4.
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