ORGANIZATION OVERVIEW: The Community Foundation of Greater Huntsville (“CFGH” or “Community Foundation”) helps donors mobilize their generosity to improve the quality of life in our community. Our organization is guided by the EPIC core values of excellence, passion, innovation, and collaboration.
GENERAL JOB DESCRIPTION: The Director of Marketing and Communications is responsible for the overall communications and marketing efforts of the CFGH, including building brand awareness, advancing the mission to mobilize generosity, and engaging the community in the work of the Community Foundation. The Director of Marketing and Communications will play a vital role in driving cohesive messaging, increasing CFGH’s visibility, and amplifying impact through innovative and consistent marketing strategies.
DUTIES AND RESPONSIBILITIES: The Director of Marketing and Communications is responsible for the following specific responsibilities:
Strategic Communications and Brand Stewardship
Serves as the steward of the Community Foundation's communications strategy, ensuring every communication consistently reflects the organization's mission, values, and brand.
- Develop and implement strategic communication initiatives that increase awareness of the Community Foundation and its impact.
- Maintain consistent messaging, tone, and visual identity across all internal and external communications.
- Collaborate with the CEO/President to communicate organizational priorities, initiatives, and community impact.
Annual Communications Planning
Develop and maintain an integrated annual communications calendar that coordinates campaigns, publications, events, grant announcements, and major organizational initiatives to achieve the Community Foundation’s strategic priorities.
Digital Marketing and Online Communications
Manage the Community Foundation's digital presence to expand awareness, strengthen relationships, and encourage engagement.
Social Media
- Develop and execute an integrated social media strategy across multiple platforms, including Facebook, Instagram, LinkedIn, and YouTube.
- Monitor engagement, respond to inquiries in a timely fashion, and analyze platform performance.
E-Newsletters and Email Marketing
- Produce and distribute electronic newsletters and targeted email communications.
- Monitor open rates, click-through rates, and other performance metrics to improve engagement.
Website Management
- Maintain and regularly update the Community Foundation website to ensure information is current, accurate, and user-friendly.
- Work with website vendor to improve user experience, accessibility, search engine optimization, and overall effectiveness.
Marketing Collateral, Brand Assets, and Graphic Design Coordination
Coordinate the development and production of professional marketing materials that effectively communicate the Community Foundation's mission and impact.
- Collaborate with graphic designers, printers, photographers, and videographers to produce high-quality communication materials.
- Manage the development and production of brochures, annual reports, impact reports, signage, advertisements, sponsorship materials, other collateral, and branded and promotional materials.
- Maintain an organized library of marketing assets, photographs, logos, templates, and brand resources.
Event Marketing and Promotion
Develop and execute marketing strategies that maximize participation and visibility for Community Foundation events.
- Create promotional campaigns for donor events, educational programs, fundraising activities, and other events.
- Develop scripts and event presentations to ensure a consistent and professional experience for Community Foundation events.
- Capture and promote event outcomes through photography, video, social media, and post-event storytelling.
Presentation Development
Design professional presentations that effectively communicate the Community Foundation's mission, impact, and strategic priorities.
- Develop presentations that support the Board of Directors meetings.
- Develop presentations for donor meetings, educational programs, and community events.
Public Relations and Media Relations
Strengthen the Community Foundation's public visibility through strategic relationships with local and regional media.
- Develop and distribute press releases, media advisories, and public announcements.
- Coordinate media interviews, press conferences, and public appearances.
- Monitor media coverage and identify opportunities to increase positive public awareness of the Community Foundation.
Marketing Budget
In collaboration with the CEO/President and Vice-President of Administration, develop and manage the annual marketing budget to maximize the Community Foundation's visibility and impact while ensuring responsible stewardship of organizational resources.
- Monitor expenditures and manage communications projects within approved budget parameters.
- Negotiate and manage relationships with vendors, printers, graphic designers, photographers, videographers, advertising partners, and other communication service providers.
Education:
· Bachelor’s degree in Communications, Marketing, or Public Relations required
Experience:
· 3 - 5+ years of experience in communications, marketing, or a related field, with a proven track record of brand management, content creation, and digital marketing required
· Experience leading and coordinating third-party marketing vendors
KNOWLEDGE, SKILLS, AND ABILITIES:
· Exceptional verbal and written communication and storytelling skills with a focus on detail and consistency
· Strong interpersonal and written and oral communication skills, over the telephone, or in virtual meetings using an electronic device’s camera and audio systems
· Strong organizational and project management skills, including the ability to effectively manage several projects simultaneously and the ability to see a task to completion
· Proficiency with social media platforms and internet marketing resources such as Word Press, YouTube, HootSuite, Constant Contact, Canva, Animoto, Facebook, Instagram, LinkedIn, and X
· Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) with eye for good design and color theory
· Ability to work collaboratively, with CFGH team members and outside vendors
· Strong commitment to excellence and customer service
· Sound judgment
· Flexible and adaptable to changing needs in a fast-paced environment
· Availability to work outside of traditional business hours as needed
· Availability to travel locally and occasionally regionally and nationally
· Willingness to contribute to the success of the CFGH by performing other duties as assigned
· Ability to maintain a clean and professional work environment
· Demonstrate a positive attitude and professional manner in appearance and actions while completing job requirements
· Ability to work independently
· Ability to demonstrate initiative and planning
· Strategic thinker
· Strong attention to detail
· Ability to thrive in dynamic fast-paced settings
· Strong commitment to professional development and skills improvement
· Proficient in the use of technology including Microsoft Office Suite especially Word, Excel, and PowerPoint
· Ability to maintain confidentiality of the CFGH’s financial, operational, and donor records
· Understanding of general finance and financial services products, preferred
PHYSICAL DEMANDS/ENVIRONMENTAL FACTORS/MENTAL FUNCTIONS:
ADA Requirements: The physical demands, work environment factors, and mental functions described below are representative of those that must be met by an employee to successfully perform the essential function of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Disclaimer: All job requirements are subject to possible revision to reflect changes in the position requirements or to reasonably accommodate individuals with disabilities. Some requirements may exclude individuals who pose a threat or risk to the health and safety of themselves or other employees. This job description in no way states or implies that these are the only duties which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with Federal and State Laws). Continued employment remains on an "at-will" basis.
Physical Demands
· Must be able to remain in a stationary position for prolonged periods (90% of the time)
· Frequently move about the office (accessing files/storage, office equipment, computers, and other office productivity devices, attending meetings, etc.)
· Constant use of office equipment (e.g., computers, mobile devices, calculators, copiers, scanners)
· Close vision and ability to adjust focus
· Communicate in person and over the telephone
· Occasionally lift boxes of printed materials or other supplies weighing up to 30 pounds at various heights, including over one’s head
Environmental Factors
· Frequently must be able to perform work in an indoor office environment with controlled temperature
· Frequently must be able to tolerate moderate noise level (i.e., business office with computers, phone, and printers)
· Occasionally must be able to perform work at outdoor CFGH events without controlled temperature
Mental Functions
· Continuously must be able to give mental and visual attention
· Communicate effectively, both orally and in writing, in the English language
· Frequently must be able to analyze and solve problems
· Frequently must be able to learn and apply new skills and information
· Frequently must be able to read and interpret data, information, and documents
OTHER REQUIREMENTS:
· Successful completion, as defined by the Community Foundation in its sole and absolute discretion, of thorough federal and state background checks. Background checks will be conducted on all final candidates and on all employees who are promoted, as deemed necessary. Background checks may include the following:
o : validates the candidate or employee’s Social Security number, date of birth and former addresses
o : confirms the applicant’s eligibility and authorization to work in the United States of America
o : confirms applicant's employment with the listed companies, including dates of employment, position held and additional information available pertaining to performance rating, reason for departure and eligibility for rehire. This verification may be run on the past two employers or the previous five years, whichever comes first.
o calls will be placed to individuals listed as references by the applicant
o : confirms the applicant's claimed educational institution, including the years attended and the degree/diploma received
o includes review of criminal convictions and probation
o provides a report on an individual’s driving history in the state requested. This search will be conducted because this position requires driving a personal vehicle on behalf of the CFGH; therefore, the applicant must successfully complete a motor vehicle history check and possess & maintain a current, valid unrestricted driver's license in their state of residence
o confirms the applicant’s credit history. This search will be conducted for this position because it involves management of CFGH funds and/or handling of cash or credit cards.
Pay: $57,000.00 - $63,000.00 per year
Benefits:
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Retirement plan
- Vision insurance
Education:
Experience:
- Brand Management, Content Creation, and Digital Marketing: 3 years (Required)
- Communications, Marketing, or related field: 3 years (Required)
Ability to Commute:
- Huntsville, AL 35801 (Required)
Work Location: In person
