Alaska Gear Company is continuing to grow our team of driven outdoor professionals. We are seeking an experienced and visionary Creative Director to lead the visual direction and brand storytelling for the company.
This role is responsible for shaping how the Alaska Gear Company brand is seen and experienced across every touchpoint from product launches and digital campaigns to field photography, video content, and brand storytelling. You will guide the creative vision behind our marketing initiatives while ensuring every piece of creative work reflects the rugged performance and premium identity of our gear.
Working closely with the Marketing Director and Product Director, the Creative Director will translate business goals into compelling visual narratives while leading a talented team of designers and creators. This role blends leadership, creative direction, and hands-on production to ensure our brand continues to stand out in the outdoor and expedition gear industry.
If you’re passionate about visual storytelling, brand-building, and creating content that captures real adventure, this role offers the opportunity to shape the creative future of a brand built for extreme environments.
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Set the overall visual direction for campaigns, product launches, and brand initiatives.
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Lead and manage the Art Director and Graphic Designer, providing guidance and feedback throughout the creative process.
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Oversee and direct photo and video shoots including concept development, creative direction, and final approvals.
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Efficiently create inhouse and infield photo and video assets for social media, website, and paid media campaigns.
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Review and approve final creative across digital, social, web, print, and event marketing materials.
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Maintain and evolve brand standards, visual guidelines, and creative consistency across all channels.
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Partner with the Marketing Director and Product Director to ensure creative work supports business and product goals.
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Provide feedback, refine concepts, and ensure all creative work meets brand quality standards.
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Identify opportunities to elevate brand storytelling and visual impact across campaigns and marketing initiatives.
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Bachelor’s degree in Marketing, Business, Design, or related field.
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Ten years of relevant experience, including seven or more years as a Creative Director in an agency or corporate environment.
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Proven experience leading creative teams and managing largescale campaigns or brand initiatives.
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Deep understanding of design tools, digital technologies, and current creative trends.
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Strong portfolio demonstrating brandbuilding, advertising, and visual storytelling expertise.
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Ability to work crossfunctionally with marketing, product, and leadership teams to align creative with strategy.
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Competitive salary based on experience
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Comprehensive medical, dental, vision, and life insurance coverage
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Flexible Paid Time Off (after 90 days)
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Holiday pay
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401(k)
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Generous employee discounts and complimentary gear rentals
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A collaborative, outdoorfocused team culture
Why Work at Alaska Gear Company?
At Alaska Gear Company, we build equipment designed to perform where failure isn’t an option, from arctic expeditions to remote backcountry travel. Just as important as building exceptional gear is shaping the visual identity and storytelling that brings those products, and the adventures behind them, to life.
Our creative team is responsible for capturing the spirit of exploration that defines our brand. Through photography, film, design, and immersive storytelling, we translate real-world field experiences into powerful visual narratives that resonate with the people who rely on our gear.
Joining Alaska Gear Company means helping define the creative voice of a brand built for extreme environments while working alongside a team that believes great design, authentic storytelling, and real adventure should always go hand in hand.
All applications must be submitted online. Incomplete applications—or those submitted by email, phone, or paper—cannot be considered.
Check out our website, YouTube, and social media to see what we’re building next!
Alaska Gear Company is an Equal Opportunity Employer and complies with Title I of the Americans with Disabilities Act (ADA). Individuals with disabilities who require accommodation may call 1-907-331-0381.
At Alaska Gear Company, we work hard to play hard! Building high quality aviation products and outdoor gear for adventure beyond roads and runways! Our mission is together, we build a worldwide Alaska-based outdoor equipment company. We’re a growing team of casual people who love aviation, outdoor activities and mostly Alaska! We strive to provide strong and safe products to bush pilots and outdoor enthusiasts who are pursuing adventure in the backcountry. Whether a bush pilot, hunter, researcher, or guide, we deliver solutions to ensure our customers have all the essentials to endure their outdoor adventure. With locations in Palmer, Fairbanks, and Anchorage Alaska we continue to grow and are looking for qualified, hard working individuals to come be part of out team!
