About Chako’s Social
Chako’s Social is a high-volume restaurant + nightlife + sports bar + live event venue in Fullerton. We run weekly signature events (brunch, nightlife, sports watch parties, live entertainment) and we need a social media manager who can own the entire workflow: content creation → posting → paid ads → tracking → revenue.
The Role (What You’ll Own)
You will take social + ads off the owner’s plate and operate like an in-house growth engine. This is not just “posting.” We need someone who can create content fast, run ads cleanly, and report results clearly.
Key Responsibilities
Content Creation & Publishing
- Create weekly content for Instagram/TikTok (Reels, Stories, posts, flyers) using Canva and CapCut (plus native IG/TikTok tools).
- Capture and/or direct on-site content during events (crowd shots, DJs, brunch moments, bottle service, food, signage).
- Maintain brand consistency (fonts, colors, tone, event templates).
- Write captions that convert: hooks, CTAs, hashtags, location tags, and story sequences.
- Plan a weekly content calendar aligned to events, holidays, sports schedules, and ticket drops.
Paid Ads (Meta + TikTok + Google Ads)
- Build, launch, and optimize Meta Ads (IG/FB) for event promotion, RSVPs, and conversions.
- Launch and optimize TikTok Ads (Spark Ads a plus).
- Manage Google Ads (Search + basic retargeting if applicable) focused on high intent traffic (brunch, nightlife, sports bar near me).
- Own targeting, creative testing, budgets, and performance monitoring.
- Retarget past engagers and website visitors where applicable.
Google Business Profile (GBP)
- Manage and improve our Google Business Profile: posts, photos, offers, Q&A, updates.
- Drive review velocity ethically (in-venue QR, post-event requests), respond professionally to reviews.
- Monitor insights (calls, directions, website clicks) and report improvements.
Eventbrite + Promotions
- Create and publish Eventbrite events (titles, descriptions, ticket tiers, imagery).
- Align Eventbrite links with social content and paid ads.
- Ensure event pages look premium and drive RSVP/ticket conversion.
Analytics & Reporting
- Weekly reporting: what we posted, what we ran, what worked, what didn’t, and what we’re changing.
- Track KPIs like: reach, engagement, saves/shares, CTR, CPC, CPA, RSVP volume, ticket sales, and on-site turnout indicators.
Required Skills / Experience
- Proven experience managing social for a nightlife/restaurant/venue brand.
- Strong Canva skills (templates, flyers, brand kits, layout).
- Strong CapCut skills (fast edits, captions, transitions, beat cuts).
- Paid ads experience: Meta Ads Manager (required). TikTok Ads + Google Ads (strongly preferred).
- Comfortable working with a fast-moving events calendar and last-minute changes.
- Strong eye for content (framing, lighting, pacing, trends) and ability to create “scroll-stopping” posts.
Bonus Points
- Experience with UGC creators/influencers, nightlife promoters, or street team workflows.
- Experience with tracking pixels/analytics (Meta Pixel, TikTok Pixel, GA4).
- Photo/video capture skills (iPhone shooting, basic color correction, audio cleanup).
- Experience driving RSVPs/ticket sales for events.
What Success Looks Like (First 30–60 Days)
- A repeatable weekly content system that runs without the owner.
- Consistent posting cadence and story coverage during events.
- Paid ads running with clear testing structure and measurable results.
- Improved GBP activity and review flow.
- Eventbrite pages that look pro and convert.
Schedule Expectations
- Weekly planning + posting + reporting.
- On-site presence for key events (typically weekends and/or major nights) for content capture.
How to Apply
Please include:
- Links to social accounts you’ve managed (or a portfolio).
- 3 examples of content you created (flyer + Reel/TikTok + story sequence).
- A brief note on your paid ads experience (Meta/TikTok/Google) and typical results you’ve driven.
Add this screening section in Indeed (highly recommended)
Screening Questions
- Share 2–3 IG/TikTok accounts you’ve managed and your role.
- Do you have hands-on experience in Meta Ads Manager (not just Boost)? Yes/No
- Have you built/managed Google Business Profile posts & review responses? Yes/No
- What’s your weekly workflow for content + ads + reporting? (Short answer)
- Are you available to capture content on-site during events? Yes/No
Quick “deal-breakers” to include (optional but useful)
- Must be able to work nights/weekends for content capture (at least some).
- Must know the difference between Boost vs Ads Manager and be able to run structured campaigns.
- Must be organized: calendar, deliverables, deadlines, weekly reporting.
If you want, I can tailor this into two versions:
- Part-time (20 hrs/wk) “Operator” role focused on content + posting + basic ads
- Full-time “Growth Manager” role focused on ads + reporting + revenue KPIs
Just tell me your budget range and whether you want them on-site weekly or only for big events.
Full time $80k/ year bonus with growth
Below is a full-time $80K + growth bonus Indeed post, written to attract a real operator (content + paid + GBP + Eventbrite) and filter out “just a poster” candidates.
Indeed Job Post (Copy/Paste)
Job Title: Social Media & Paid Ads Manager (Full-Time) — $80,000 + Growth Bonus
Company: Chako’s Social
Location: Fullerton, CA (Hybrid; on-site for key events)
Compensation: $80,000/year + performance bonus tied to growth
Schedule: Full-Time (includes some nights/weekends for content capture)
About Chako’s Social
Chako’s Social is a high-volume restaurant + nightlife + sports-bar + live-event venue in Fullerton. We run weekly signature events and major watch parties. We’re looking for a full-time Social + Paid Ads Manager who can own our content system and paid media execution end-to-end—creative → campaigns → reporting → revenue outcomes.
This role is for someone who can move fast, create premium content, and run ads like a growth marketer.
What You’ll Own
You will be responsible for building a repeatable engine that drives:
- Foot traffic & reservations
- Event RSVPs/ticket sales
- Bottle service inquiries
- Brand visibility in Orange County
- Google presence (GBP) and review velocity
Core Responsibilities1) Content Strategy + Creation (Canva + CapCut)
- Own weekly content calendar for IG/TikTok + Stories (aligned to events, holidays, sports schedules).
- Create high-quality flyers, promos, menus, and story assets in Canva (brand-consistent templates).
- Edit short-form video in CapCut (hooks, beat cuts, captions, transitions, trend formats).
- Direct and/or capture on-site content during key events (crowd energy, DJs, brunch, bottle service, food/drinks).
- Build content that converts—strong CTAs, offer framing, urgency, “what’s happening tonight” clarity.
2) Paid Media Execution (Meta + TikTok + Google Ads)
- Plan, launch, and optimize Meta Ads (IG/FB) using Ads Manager (not just Boost).
- Run TikTok Ads (Spark Ads experience preferred).
- Manage Google Ads (Search-focused; “brunch near me,” “sports bar,” “nightclub,” etc.).
- Own targeting, creative testing, budgets, retargeting, and performance tuning.
- Build a structured testing process: creative variations, audiences, placements, and weekly iteration.
3) Google Business Profile (GBP)
- Manage Google Business Profile posts, photos, offers, updates, and Q&A.
- Improve local presence: consistent posting + photo cadence.
- Drive reviews ethically (QR prompts, post-event requests) and respond professionally to all reviews.
4) Eventbrite + Event Promotion System
- Create and publish Eventbrite events: titles, descriptions, ticket tiers, imagery, and timing.
- Coordinate organic + paid promotion to drive RSVP/ticket conversion.
- Ensure event pages look premium and match brand voice.
5) Reporting + Performance Management
- Weekly reporting on content + ads performance:
- Reach, engagement, saves/shares
- CTR, CPC, CPA, ROAS (where applicable)
- RSVP/ticket volume, inquiry volume, and turnout indicators
- Turn reporting into action: what we’re changing this week and why.
Required Experience / Skills
- Proven experience managing social + paid ads for nightlife, hospitality, events, restaurants, or lifestyle brands.
- Strong content production skills in Canva and CapCut.
- Hands-on experience in Meta Ads Manager (campaign structure, audiences, creative testing, optimization).
- Working knowledge of Google Ads and TikTok Ads (or strong Meta + willingness to master the rest fast).
- Strong eye for design, pacing, trend adaptation, and brand consistency.
- Organized and reliable: calendars, deadlines, and consistent output.
Bonus Skills (Preferred)
- Experience with UGC creators/influencers and on-site content teams.
- Understanding of tracking/analytics (Meta Pixel, TikTok Pixel, GA4).
- Photo/video capture skills (iPhone shooting, lighting, basic color correction).
- Copywriting that sells (event promos, hooks, offers, RSVP urgency).
Performance Bonus (Growth-Based)
Bonus is tied to measurable growth, such as:
- Ticket/RSVP growth for promoted events
- Increase in inbound inquiries (DMs/calls/directions)
- Improved paid ads efficiency (lower CPA, higher CTR, stronger conversion)
- GBP growth (calls, directions, review velocity)
(Exact KPI structure finalized after first 30 days once baseline is established.)
What Success Looks Like (First 60–90 Days)
- A consistent weekly content engine (posting + story coverage + video pipeline).
- Paid campaigns running continuously with structured testing and clear improvements.
- Stronger Google visibility and a real system for reviews and GBP posts.
- Eventbrite pages consistently converting and aligned with paid + organic.
How to Apply
Include:
- Links to accounts you’ve managed (or a portfolio)
- 3 examples of work:
- 1 flyer (Canva)
- 1 Reel/TikTok edit (CapCut)
- 1 ad campaign example (screenshots of Ads Manager results are fine)
- A short note: your weekly workflow for content + ads + reporting
Screening Questions (Add in Indeed)
- Do you have hands-on experience running Meta Ads Manager (not only Boost)? (Yes/No)
- What monthly budgets have you managed across Meta/TikTok/Google? (Short answer)
- Share 1–2 examples of results you drove (CTR, CPC, CPA, RSVPs, ticket sales, etc.).
- Are you able to be on-site for key events (nights/weekends) to capture content? (Yes/No)
- What tools do you use for content planning and reporting? (Short answer)
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Benefits:
Work Location: In person
