Position Summary
The AIGC Visual Designer is responsible for creating high-quality, conversion-driven commercial visual content by leveraging generative AI technologies alongside traditional design tools.
This role supports the Company's brands by producing brand campaigns, product lifestyle imagery, digital advertisements, e-commerce assets, social media content, and brand IP visual concepts. The ideal candidate combines expertise in AI image generation, prompt engineering, and professional design software such as Adobe Photoshop, Illustrator, and Figma to increase creative efficiency while maintaining a consistent brand identity.
Essential Duties and Responsibilities
Generative AI Visual Creation
- Develop, test, and optimize image-generation prompts based on brand positioning, product features, and marketing objectives.
- Create product lifestyle imagery, brand campaigns, advertising creatives, and social media assets using leading generative AI platforms.
- Fine-tune visual styles for different products and marketing scenarios while maintaining consistency in products, people, and brand identity.
- Curate, retouch, composite, edit, and refine AI-generated imagery into production-ready commercial assets.
- Produce high-volume creative assets and deliver multiple formats and sizes optimized for various digital platforms.
- Continuously evaluate emerging AI models, creative tools, and workflows to improve design quality and production efficiency.
Commercial Visual Design
- Design brand advertisements, product promotions, e-commerce graphics, social media content, and marketing campaign materials.
- Support brand identity projects, seasonal campaigns, new product launches, and other creative initiatives.
- Utilize Adobe Photoshop, Illustrator, Figma, and related software for image editing, compositing, layout, and final production.
- Ensure brand consistency through proper application of typography, color, composition, product presentation, and overall visual style.
- Optimize advertising and marketing visuals based on click-through rates (CTR), engagement metrics, and sales conversion data.
- Collaborate closely with Marketing, Sales, Social Media, and E-Commerce teams to deliver creative projects on schedule.
Workflow & Digital Asset Management
- Build and maintain prompt libraries, AI model configurations, reference image collections, and creative asset libraries.
- Document effective prompts, model parameters, software versions, and generation workflows for team reuse.
- Organize design source files, AI-generated assets, and final production files.
- Develop reusable design templates and scalable AI content production workflows.
- Ensure AI-generated content complies with copyright, privacy, licensing, and Company brand guidelines.
- Continuously refine prompts, layouts, visual styles, and final creative assets based on internal feedback.
Qualifications
- Bachelor's degree (preferred) in Graphic Design, Visual Communication, Digital Media, Advertising Design, or a related field.
- Minimum of two (2) years of experience in graphic design, brand design, or commercial visual design.
- Hands-on experience using generative AI image creation tools.
- Proficiency with one or more AI platforms, including Midjourney, Adobe Firefly, Stable Diffusion, ComfyUI, or comparable tools.
- Understanding of prompt engineering principles and the ability to optimize prompts for commercial design objectives.
- Advanced proficiency in Adobe Photoshop; experience with Adobe Illustrator, Figma, or other professional design software.
- Strong skills in composition, typography, color theory, photo retouching, and digital image compositing.
- Ability to independently manage the complete creative process from concept development and AI generation through post-production and final delivery.
- A strong professional portfolio demonstrating commercial design work that integrates AI-generated imagery with traditional design techniques.
- Excellent execution, learning ability, communication skills, and time management.
- Strong attention to detail with the ability to manage multiple projects simultaneously.
Preferred Qualifications
- Experience using LoRA, ControlNet, IP-Adapter, or other AI image control technologies.
- Experience building ComfyUI workflows, batch image generation pipelines, or creative automation processes.
- Experience with lightweight model fine-tuning or applying custom brand style models.
- Industry experience in eyewear, children's apparel, children's outdoor products, sporting goods, fashion, or consumer products.
- Experience designing high-converting creative assets for e-commerce, paid advertising, or social media campaigns.
- Basic skills in short-form video production, AI-generated video, motion graphics, or 3D design.
- Knowledge of copyright, publicity rights, licensing, and commercial usage requirements for AI-generated content.
Note: Experience with LoRA, ControlNet, ComfyUI, or model fine-tuning is preferred but not required.
Portfolio Requirements
Applicants should submit a portfolio that demonstrates, where possible:
- Original creative brief or design objectives.
- AI tools used and prompt development process.
- Comparison between initial AI outputs and final commercial designs.
- Product lifestyle imagery, advertising, e-commerce, and social media projects.
- Examples demonstrating consistent brand identity and scalable AI content production.
- Performance metrics such as click-through rate (CTR), engagement, or sales conversion, if available.
Key Performance Indicators (KPIs)
- Quality, quantity, and on-time delivery of creative assets.
- Consistency of brand identity and AI-generated visual style.
- Commercial usability rate and first-round approval rate of AI-generated creative assets.
- Average project completion time and creative production efficiency.
- Performance of advertising creatives measured by CTR, engagement, and sales conversion.
- Completeness, organization, and reusability of prompt libraries, workflows, and digital assets.
- Internal stakeholder satisfaction with design support and creative deliverables.
Physical Requirements
- Ability to work at a computer for extended periods.
- Ability to occasionally lift and move marketing materials weighing up to 25 pounds.
Work Environment
This position primarily works in an office environment and collaborates closely with the Marketing, Sales, and Product teams. Occasional travel may be required to attend trade shows, marketing events, product photoshoots, or other business-related activities.
Compensation & Benefits
- Annual base salary: $70,000–$75,000, based on qualifications and experience.
- Paid Time Off (PTO) and paid holidays.
- Medical, dental, and vision insurance, subject to Company eligibility requirements.
- 401(k) retirement savings plan, if applicable.
- Business travel expense reimbursement in accordance with Company policy.
Pay: $70,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Do you currently require, or will require in the future, employer sponsorship to work in the United States?
Education:
Experience:
- Graphic design: 2 years (Preferred)
Language:
Work Location: In person
