Marketing Content Writer/SEO Copywriter
Location: Easton, PA | Job Type: Full-Time
FLSA Status: Exempt | Schedule: Monday through Friday, On-Site
About Us
Famous Cigars, rooted in Famous Smoke Shop-PA, Inc. and the premium cigar industry since 1939, is a growing Easton, PA business spanning retail, catalog, e-commerce, and Leaf Restaurant & Bar, where we bring together product knowledge, hospitality, customer service, and a team-focused culture.
About the Role
Famous Cigars is looking for a Marketing Content Writer / SEO Copywriter to write and edit customer-facing content across our marketing, e-commerce, retail, restaurant, and brand channels. This role creates short-form and long-form copy for digital and print platforms, including website content, product pages, category pages, landing pages, email, SMS, catalog, social media, video scripts, blogs, guides, and promotional campaigns.
The ideal candidate is a strong writer and editor who can adapt their tone by channel, support consistent brand messaging, and apply working knowledge of SEO best practices to improve keyword ranking, search visibility, and customer engagement. Knowledge of premium cigars or lifestyle marketing is a major plus, but not required.
Marketing Content Writer/Seo Copywriter Key Responsibilities
Copywriting & Content Creation
- Write and edit short-form and long-form copy for digital, print, promotional, educational, and brand content.
- Develop copy for product pages, category pages, landing pages, email campaigns, SMS campaigns, catalogs, social media, video scripts, blogs, guides, signage, and other marketing materials.
- Create content that supports Famous Cigars, Cigar Advisor, Cigar Auctioneer, Cigar Monster, Monster Deals, Cigars for Beginners, Cigar Works, Leaf Restaurant & Cigar Bar, and related Famous channels.
- Write customer-focused copy that supports product storytelling, promotions, customer education, brand messaging, and sales goals.
SEO Writing & Optimization
- Apply working knowledge of SEO writing and on-page optimization, including keyword usage, search intent, headings, metadata, internal linking, and customer-friendly copy structure.
- Write and revise website, product, category, landing page, blog, and guide content to support keyword ranking and organic search visibility.
- Balance SEO needs with readability, brand voice, customer engagement, and compliance requirements.
- Partner with Development, Marketing, Merchandising, and Content stakeholders to identify content opportunities, keyword gaps, and copy improvements.
Campaign & Channel Support
- Support product launches, vendor promotions, seasonal campaigns, proprietary brand messaging, customer education, and customer acquisition/retention efforts.
- Write content for online and offline channels, including e-commerce, email, SMS, catalog, print, social media, video, retail, restaurant, and promotional campaigns.
- Adapt tone and messaging based on the audience, channel, product, offer, campaign, and business goal.
- Help ensure messaging is consistent across Famous Cigars and related platforms.
Editing, Proofreading & Quality Control
- Review copy for grammar, clarity, tone, accuracy, offer details, pricing, dates, links, calls to action, and required disclaimers.
- Maintain strong attention to detail and help catch errors before content is published or launched.
- Follow brand voice standards, copy guidelines, campaign direction, and required approval processes.
- Flag unclear direction, missing information, inconsistent messaging, or potential compliance concerns when needed.
Collaboration & Workflow
- Partner with the Head of Content, Social Media, Design, Email/CRM, Development, Merchandising, Retail, Restaurant, and other teams to develop accurate and effective content.
- Gather and confirm project details before writing, including audience, offer, product information, SKU priorities, timing, disclaimers, and calls to action.
- Manage assigned copy and content requests through Jira or other project management tools.
- Use proofing tools such as Ziflow, Jira, or similar systems to review, revise, and finalize content.
- Balance multiple projects and deadlines in a fast-paced marketing environment.
- Use generative AI tools appropriately for brainstorming or efficiency when approved, while ensuring all final copy is accurate, original, and reviewed by a person.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, English, Creative Writing, or a related field is preferred.
- Three or more years of copywriting, content writing, marketing writing, or editorial experience preferred.
- Experience writing for e-commerce, retail, consumer products, lifestyle brands, or direct-to-consumer marketing preferred.
- Working knowledge of SEO writing and on-page optimization required.
- Portfolio or writing samples required.
- Knowledge of premium cigars, cigar culture, or lifestyle marketing is a major plus, but not required.
Skills Needed
- Copywriting and content writing
- SEO copywriting and on-page optimization
- Keyword integration and search intent
- Product copy, promotional copy, and brand messaging
- Website, email, SMS, catalog, social media, and blog writing
- Editing, proofreading, and quality control
- Ability to write for both online and offline marketing channels
- Strong attention to detail
- Ability to manage multiple deadlines
- Strong communication and collaboration skills
- Familiarity with Jira, Ziflow, Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar tools is a plus
- Proficiency with Microsoft Office, Outlook, Word, Excel, and PowerPoint
What We Offer
- Eligible employees are offered a competitive benefits package, which includes:
- Medical, dental, and vision coverage
- 401(k) with company match
- Paid time off and paid holidays
- HSA option for eligible medical plans
- Stable full-time schedule
- Opportunity to be part of a long-standing, growing business
- Collaborative team environment with cross-functional exposure
Work Environment
This position is based in Easton, PA and supports a fast-paced marketing and e-commerce environment. The role requires collaboration with Marketing, Content, Design, Development, Merchandising, Retail, Restaurant, and other internal teams.
Equal Employment Opportunity Statement
Famous Smoke Shop-PA, Inc. and Cigar Works, LLC are equal-opportunity employers. We are committed to creating a diverse and inclusive workplace and do not discriminate based on race, color, religion, sex, pregnancy, gender identity, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other legally protected status.
