McFarland Clinic is currently accepting applications for Digital Marketing Specialist for its Ames office. Candidates should be service-oriented, a team player, and be able to provide extraordinary care, every day to our patients.
Responsibilities include: As part of the clinic marketing team, the Digital Marketing Specialist strengthens the McFarland Clinic brand and reputation through integrated marketing strategies. This role creates multimedia content—including writing, graphics, and video—for internal and external use across social media, video, website, digital signs, print, intranet, and email. Responsible for enhancing the McFarland Clinic brand and reputation through integrated marketing techniques.
- Collaborate with providers, practice leaders, and the marketing team to develop content strategies and materials that support target audiences and objectives.
- Research, write, edit, and produce content across a variety of topics, formats, and channels.
- Create and maintain web pages in the CMS, applying SEO best practices to improve content performance and engagement.
- Produce video content, including short-form social media videos, patient testimonials, medical education, and staff highlights.
- Submit news releases and content to media outlets and industry resources.
- Coordinate brand merchandise and promotional materials for community events, sponsorships, and local outreach.
Education
- Bachelor's degree in digital communications, marketing, public relations, advertising, or a related field
Days: Monday - Friday
Hours: 8:00 AM - 5:00 PM.
Experience
- At least 2-4 years of progressive experience digital communications. Health care preferred.
- Proficiency with Adobe Creative Cloud Suite, including Photoshop, Illustrator, and InDesign, and video editing software. Photography experience preferred.
- Experience with web content management systems and basic HTML.
- Strong understanding and/or experience with social media and web metrics, digital analytics, including SEO/SEM, and the ability to generate, analyze, and interpret data.
- Experience with a variety of writing formats and the ability to customize messages for a range of media (print, digital, collateral, website, video).
- Experience with event planning desired.
Pre-employment drug screen and criminal history background checks are a condition of hire.
Benefits
McFarland Clinic offers a comprehensive benefits package, including health and dental insurance, 401(k), and PTO. Click here (https://www.mcfarlandclinic.com/media/cms/BENEFIT_SUMMARY_2022Hourly_5698BB42CD3C6.pdf) for details.
McFarland Clinic is central Iowa's largest physician-owned multi-specialty clinic. Join our team and join a group of caring professionals, dedicated to providing Extraordinary Care, Every Day! We value quality care and extraordinary service, trusting relationships and an exceptional workplace. Our organization has more than 80 years experience of caring for people. We welcome applicants who can help us enhance the health and well-being of our patients and communities we serve.
McFarland Clinic is an Equal Opportunity Employer
McFarland Clinic makes every effort to comply with all requirements of federal, state and local laws relating to Equal Employment Opportunity.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
