As a key member of our marketing team, reporting to the VP of Marketing, you will build and launch digital marketing campaigns that drive awareness, engagement, and qualified leads into the pipeline.
This is a hands-on role where success comes from building thoughtful, connected marketing campaigns that guide prospects through the customer journey and drive real results. You will work across channels to bring marketing programs to life, helping guide prospects from first touch through conversion while continuously improving performance and customer experience along the way.
We’re looking for someone who understands that successful marketing is not about launching disconnected campaigns — it’s about building coordinated customer journeys that guide prospects from first interaction through conversion. You think intentionally about messaging, landing experiences, nurture flows, and how each touchpoint supports the next step in the journey.
You embrace modern tools and AI to improve efficiency and execution, while understanding that successful marketing still requires thoughtful messaging, customer understanding, and human creativity.
You enjoy building, testing, and optimizing — not just planning. You’re comfortable working in a fast-paced environment, making progress without perfect information, and balancing execution with thoughtful customer-first marketing experiences.
This is currently listed as a remote role for candidates located within the United States, however candidates located within commuting distance of our Bethesda, MD office will be expected to work in-office four days per week to support collaboration and team alignment.
Key Responsibilities:
Execution
- Build and launch marketing campaigns across email, paid media, website, and other digital channels
- Email Marketing (HubSpot): Create, send, and optimize email campaigns; build workflows and nurture sequences
- Digital Advertising: Support planning, launching, and optimizing paid campaigns (search, social, display, retargeting)
- Website & Landing Pages: Update website content, landing pages, and forms; support testing to improve conversion rates
- Build campaigns with the full customer journey in mind — considering how messaging, landing pages, nurture flows, and follow-up actions work together to guide prospects toward conversion
- Develop messaging and campaigns that help contractors understand how financing, customer experience, and recurring revenue solutions can help grow their business
- Launch campaigns and content that educate contractors on topics like close rates, financing adoption, customer loyalty, and long-term business growth
- Execute quickly and consistently to ensure campaigns are live, engaging, and continuously improving over time
Optimization & Reporting
- Monitor campaign performance and identify practical opportunities for improvement
- Track key metrics such as leads, conversion rates, engagement, and pipeline progression across channels
- Run tests and optimizations to improve campaign and funnel performance over time
- Share performance insights and recommendations with the team
- Balance data analysis with execution — focusing on patterns, customer behavior, and actionable insights rather than getting stuck in individual data points
- Think critically about where users are dropping off, what messaging is resonating, and how journeys can be improved to better support conversion
Strategy
- Partner with the VP of Marketing to bring campaign strategies to life through execution
- Help build coordinated omnichannel campaigns across email, paid media, website, social, and nurture channels
- Support the development of marketing campaigns that drive awareness, engagement, and pipeline growth
- Think intentionally about how prospects move through the funnel — ensuring messaging, content, and calls-to-action align with the customer’s stage and intent
- Contribute ideas for improving customer journeys, lead nurture, conversion paths, and campaign performance
What We’re Looking For
- 3–6+ years of experience in digital marketing, demand generation, or related roles
- Hands-on experience building and executing campaigns across email, paid media, web, and nurture channels
- Strong understanding of customer journeys and how to create connected marketing experiences across channels and funnel stages
- Ability to think beyond individual campaigns and understand how messaging, content, and channels work together to drive conversion over time
- Proficiency with MarTech tools such as HubSpot (emails, workflows, CRM), WordPress (website management), ClickUp (project management), and analytics platforms like GA4
- Comfortable leveraging AI and modern marketing tools such as ChatGPT, Clay, Apollo, or similar platforms to improve speed, efficiency, and execution
- Strong organization, communication, and attention to detail
- Ability to move quickly, prioritize effectively, and execute without needing perfect information
- A customer-first mindset with a focus on creating thoughtful, high-value experiences
- A mindset focused on ownership, accountability, collaboration, and getting work done
Who are we?
Comfort Connect® is a financial technology, innovation, and training company serving residential home services contractors and their customers. We’ve created the leading platform for Home Comfort-as-a-Service, giving contractors a differentiated, recurring revenue sales engine and homeowners an easier way to upgrade their HVAC, plumbing, and back-up power systems with confidence.
At the heart of Comfort Connect is a fast, flexible, and contractor-first point-of-sale financing platform. By combining our exclusive Premier Program®, traditional loans, and lease-to-own options into one seamless workflow, we help in-home sales professionals close more sales, increase margins, boost approval rates, and eliminate friction from the sales process.
We are proud to be an Equal Opportunity Employer. We welcome candidates from all backgrounds and experiences.
Pay: $75,000.00 - $110,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Application Question(s):
- When launching a campaign, what do you think are the three most important things to ensure for a well defined customer journey?
- What marketing tools are your go-to tools to use today?
- Do you believe with recent improvements of AI tools (such as ChatGPT) their output is strong enough quality to now be used at face value without human intervention?
Work Location: Remote
