At Imaging Associates, we believe exceptional healthcare begins long before a patient walks through our doors. It starts with trusted relationships, innovative thinking, and an unwavering commitment to delivering an outstanding experience for every referring provider and every guest.
We're looking for an energetic, strategic, and relationship driven leader to join our Senior Leadership Team as our Director of Business Relations.
In this role, you'll serve as the bridge between Imaging Associates and the providers, organizations, and communities we serve. You'll cultivate meaningful partnerships with physicians, identify opportunities for growth, lead innovative marketing initiatives, and ensure every promise we make is delivered with excellence.
If you enjoy building connections, solving problems, leading high impact projects, and creating memorable experiences, this is an opportunity to make a lasting difference.
Become a trusted partner to physicians and healthcare organizations throughout Alaska by:
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Building and strengthening relationships with primary care providers and specialists including orthopedics, ENT, neurology, oncology, and more.
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Understanding provider challenges and developing creative solutions that improve access and patient care.
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Monitoring referral trends and identifying opportunities to grow market share.
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Creating targeted outreach strategies for practices across Anchorage, Eagle River, and the Mat-Su Valley.
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Providing concierge level service to our highest referring providers.
Help shape the future of Imaging Associates by:
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Leading our business development strategy as a member of the Senior Leadership Team.
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Managing our Customer Relationship Management (CRM) platform while leveraging AI through Eve to improve efficiency, follow up, and communication.
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Ensuring provider interactions are documented accurately and consistently.
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Creating action plans that transform provider feedback into measurable improvements.
Bring our brand to life through creative and meaningful outreach.
You'll partner with the CEO and marketing partners to:
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Develop television, radio, digital, and social media campaigns.
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Create educational content that helps patients understand their imaging journey.
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Promote Imaging Associates' advanced technology and subspecialized radiology expertise.
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Lead community events including mammography parties, open houses, wellness events, sponsorships, and physician appreciation programs.
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Evaluate sponsorship opportunities that align with our mission and strategic goals.
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Conduct market research to identify trends, opportunities, and competitive advantages.
Help modernize healthcare communication by:
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Overseeing CRM optimization and AI integration with Eve.
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Managing HL7 interfaces between Royal Solutions Group and EMR vendors to ensure seamless order and report delivery.
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Working with IT and Business Intelligence teams to leverage data for smarter business decisions.
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Continuously improving workflows that make doing business with Imaging Associates easier for providers and patients.
Success in this role depends on strong partnerships.
You'll work closely with the Directors of Guest Services, Operations, Business Intelligence, IT, Accounting, and clinical leadership to ensure every commitment made to providers and guests is fulfilled with excellence.
Together, you'll continue advancing initiatives such as our nationally recognized Breast Imaging Centers of Excellence while creating exceptional experiences across every imaging modality.
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Develop and manage marketing and business development budgets.
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Measure return on investment for campaigns and outreach efforts.
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Supervise Business Developers and marketing team members.
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Foster a culture of accountability, collaboration, innovation, and service excellence.
We're looking for someone who combines strategic thinking with exceptional relationship building.
You should have:
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Experience leading business development, physician relations, healthcare marketing, or provider engagement.
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Strong knowledge of CRM systems, healthcare technology, API integrations, and HL7 interfaces.
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Experience developing multimedia marketing campaigns across digital, television, radio, and social media.
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Outstanding communication and presentation skills with the ability to connect with physicians, executives, community leaders, and staff.
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A collaborative leadership style that inspires trust and delivers results.
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Strong organizational skills with the ability to manage multiple priorities and execute with excellence.
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A passion for creating exceptional customer experiences.
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High ethical standards and a commitment to patient centered care.
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Ability to travel regularly between our Anchorage, Eagle River, and Palmer locations, with occasional travel elsewhere.
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Flexibility to attend evening or weekend events as needed.
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Self motivated with the ability to work independently and collaboratively.
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Professional appearance and demeanor.
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Regular attendance and reliability.
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Ability to read, write, and speak English.
Bachelor's degree in Business Administration, Marketing, Healthcare Administration, Communications, or a related field required. Master's degree (MBA, MHA, or equivalent) preferred.
- Seven (7) or more years of progressive leadership experience in healthcare business development, physician relations, marketing, or strategic partnerships.
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Experience working within healthcare systems, outpatient services, diagnostic imaging, or other clinical environments is strongly preferred.
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Demonstrated success developing referral relationships, executing growth strategies, and leading cross functional initiatives.
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Experience with customer relationship management (CRM) platforms, healthcare technology, data analytics, and marketing automation tools.
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Familiarity with HL7 interfaces, electronic medical records (EMRs), AI enabled workflow solutions, or healthcare interoperability is preferred.
One or more of the following certifications is preferred:
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Certified Professional in Healthcare Marketing (CPHM)
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Certified Medical Practice Executive (CMPE)
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Lean Six Sigma Green Belt or higher
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Project Management Professional (PMP)
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Equivalent professional certification relevant to healthcare leadership, business development, or marketing
This position requires the ability to perform the essential functions of the job with or without reasonable accommodation. Duties include prolonged periods of sitting, frequent walking, standing, and computer use. The employee must be able to communicate effectively in person, by telephone, and through virtual platforms. Occasional lifting, carrying, or moving of materials weighing up to 40 pounds may be required. Regular travel between Imaging Associates locations and community events is expected.
This position is primarily performed in a professional office environment with routine use of computers and standard office equipment. The role also includes regular travel to Imaging Associates facilities, referring provider offices, and community outreach events throughout Southcentral Alaska. Occasional evening or weekend work may be required to support organizational events, provider engagement activities, or marketing initiatives.
At Imaging Associates, innovation and compassion go hand in hand. We invest in advanced technology, AI driven solutions, and industry leading radiologists because we believe every patient deserves an exceptional experience and every referring provider deserves an exceptional partner.
If you're ready to build relationships, drive meaningful growth, and help shape the future of imaging in Alaska, we'd love to meet you.
