About Cabrio Properties
Cabrio Properties is a locally owned and operated property management company based in Ann Arbor. We manage a diverse portfolio of residential and commercial properties and take pride in providing responsive service, maintaining strong resident relationships and presenting each property at its best.
Position Overview
Cabrio Properties is seeking an outgoing, motivated and organized Leasing & Digital Marketing Specialist to support leasing and marketing across our Ann Arbor portfolio.
This is a sales-focused position for someone who enjoys connecting with people, following up with prospective residents and helping them find the right apartment. The successful candidate will be comfortable building relationships, conducting tours, responding to leads and guiding applicants through the leasing process from initial inquiry through move-in.
The position also includes responsibility for creating and maintaining digital marketing content for Cabrio and its properties. We are looking for someone with strong creative instincts who can take appealing photos and videos, write engaging property content and help maintain an active social media presence. The candidate does not need to be an expert in every marketing platform or editing program. Training and support can be provided, but they should be comfortable learning new tools and recognizing opportunities to showcase our apartments, amenities, neighborhoods and resident experiences.
The ideal candidate is a confident salesperson and relationship-builder who is also creative, comfortable with social media and interested in strengthening Cabrio’s digital presence.
Regular weekend availability is required to provide leasing coverage. Weekday days off will be scheduled accordingly, with flexibility to establish a consistent schedule that works for both the employee and the company.
Key Responsibilities: Leasing and Sales
- Serve as a primary point of contact for prospective residents by phone, email, text, social media and in person
- Respond promptly to new inquiries and maintain consistent follow-up with prospective residents
- Build rapport with prospects and identify their housing needs, priorities and concerns
- Schedule and conduct property and apartment tours
- Present available apartments, amenities, neighborhoods, pricing and leasing incentives professionally
- Clearly explain the value and features of each property
- Overcome objections and help prospective residents make informed leasing decisions
- Guide applicants through the application, screening, lease-signing and move-in process
- Maintain current knowledge of availability, floor plans, pricing, specials and property features
- Track prospect activity and follow-up efforts within company systems
- Work toward leasing, occupancy and lead-conversion goals
- Assist with lease renewals, resident retention and referral initiatives
- Provide friendly, solution-focused service to prospects and residents
Digital Marketing and Content Creation
- Create appealing photos and videos of apartments, amenities, communities, neighborhoods and resident events
- Produce social media content such as apartment tours, Reels, Stories, short-form videos and community-focused posts
- Help maintain an active and consistent presence across Instagram, Facebook, TikTok, Google Business Profiles and other applicable platforms
- Identify opportunities to turn available apartments, property improvements and community activities into engaging content
- Assist with maintaining a portfolio-wide content calendar
- Monitor relevant social media trends and apply appropriate ideas to apartment marketing
- Respond professionally to comments, messages and online inquiries
- Use tools such as Canva, CapCut and artificial intelligence platforms to improve content quality and efficiency
- Review engagement and lead-source information to understand which content is producing results
- Support campaigns designed to increase awareness, inquiries, referrals and leasing activity
Property Marketing
- Review and update property and apartment descriptions so listings are accurate, engaging and consistent with the Cabrio brand
- Maintain current property photography and video
- Keep websites, rental listings and advertising platforms updated with accurate availability, pricing, amenities, specials and photos
- Conduct regular site visits to confirm signage, model units, common areas and marketing materials are presentable
- Assist with property-specific promotions, outreach efforts and leasing campaigns
- Monitor competing properties, rental rates, leasing specials and local market activity
- Assist with flyers, signage, email campaigns, resident notices and other marketing materials
- Track lead sources and leasing activity to help evaluate marketing performance
Resident Engagement
- Help plan, promote and document resident events and community-building activities
- Highlight property amenities, neighborhood features and resident experiences
- Support resident retention and referral initiatives
- Encourage residents to provide feedback and online reviews
- Assist with online reputation management and professional responses to resident feedback
Administrative and Team Support
- Maintain accurate leasing files, prospect records and resident information
- Complete data entry and update property management, customer relationship management and marketing systems
- Assist with move-in coordination, resident communication, notices and other administrative needs
- Work closely with property managers, leasing staff, maintenance personnel and company leadership
- Maintain organized records of leasing activity, content, campaigns and marketing results
- Travel between local properties as needed
Qualifications
- Previous success in leasing, sales, hospitality, property management, customer service or another relationship-focused role
- Strong sales instincts and the ability to build rapport, follow up consistently and guide prospects toward a decision
- Friendly, confident and professional communication style
- Strong written and verbal communication skills
- Comfortable conducting tours and speaking with prospective residents in person, by phone and through digital communication
- Creative eye and an interest in photography, video and social media content
- Comfortable using social media platforms such as Instagram, Facebook and TikTok
- Ability to take clear, appealing apartment and property photos and videos
- Experience with Canva, CapCut, Adobe Creative Suite or similar tools is helpful but not required
- Willingness to learn modern marketing, editing and artificial intelligence tools
- Strong organizational skills and the ability to manage priorities across multiple properties
- Dependable, self-motivated and comfortable working both independently and as part of a team
- Comfortable using Microsoft Office and learning property management, leasing and marketing software
- Valid driver’s license, reliable transportation and the ability to travel between local properties
- Previous apartment leasing or digital marketing experience is preferred but not required
Benefits
- Health insurance
- 401(k) plan with company match
- Paid time off
- Leasing commissions in addition to base compensation
- Supportive, locally based team
- Opportunities for professional growth
Schedule
- Full-time
- In-person position
- Primarily daytime schedule
- Regular weekend availability required, with weekday days off scheduled accordingly
Pay: From $26.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Health insurance
- Paid time off
- Retirement plan
Experience:
- Property leasing: 1 year (Preferred)
License/Certification:
- Driver's License (Required)
Ability to Commute:
- Ann Arbor, MI 48104 (Required)
Work Location: In person
