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Paid Advertising Specialist

Wayne Media Group
Brighton, MI

Apply Now

Job Details

Full-time
$45,000 - $54,000 a year

Benefits

Paid parental leave
401(k) 3% Match
Health insurance
Dental insurance
Parental leave
Vision insurance
401(k) matching

Qualifications

LinkedIn
Social media advertising campaigns
Website activity analysis
Google Ads Certification
Bachelor's degree in communications
Managing clients as a media buyer or planner
Marketing
Media performance reporting
Google Tag Manager
Bachelor's degree in business
Performance Reporting
Digital marketing budget management
Mid-level
SEM campaigns
Marketing strategy development
Bachelor's degree in marketing
Bachelor's degree
Attribution modeling
Pay-per-click (PPC) advertising
Management reporting
Marketing analytics
A/B testing
Cross-functional collaboration
Business
Account management
Marketing agency experience
2 years
Technical Proficiency
Project stakeholder communication
Marketing controlled experiments research

Full Job Description

This role owns paid advertising campaigns (Meta, Google, LinkedIn) end-to-end for Wayne Media's clients, covering strategy, setup, optimization, and reporting while coordinating closely with the Marketing Strategist and creative team. It's a full-time, on-site role in Brighton, MI requiring 2-4 years of agency-side paid media experience.

About Wayne Media Group

Wayne Media Group's purpose is to build people and build companies. Our main verticals are Web, Video, Creative, Podcasting and Consulting. Our core values are: Extreme Ownership, Treat Others Well, Do What You Say, Be Open and Honest, and Adapt to Advance.

Description

This is an in-office position in Brighton, MI. Applicants must currently reside within commuting distance. Applications from outside the local area will not be considered.

Who We Are

Wayne Media Group is a Brighton, Michigan-based digital marketing and creative services firm that operates on EOS (Entrepreneurial Operating System) principles. We are consultants first, specializing in web design, paid advertising, videography, podcasting, and social media strategy. We don’t chase trends; we build brands that endure.

Our Leadership Creed

At Wayne Media, we lead by two pillars: Family over Business and Employees Come First. We believe the most important work happens at home, and when our team is supported, they show up stronger for our clients.

Our Core Values

Our Core Values are non-negotiable. We hire, fire, review, and reward against them:

Extreme Ownership: Everyone leads. All leaders are responsible for what goes on within their department.
Treat Others Well: Treat everyone how you’d want to be treated (Luke 6:31).
Do What You Say: Trust is built through action, not just words.
Be Open and Honest: We speak truthfully, listen openly, and build trust through clear, respectful communication.
Adapt to Advance: We don’t resist change; we innovate through it.

Roles & Responsibilities

In alignment with the EOS Accountability Chart, this seat is responsible for the following five major roles:

Campaign Strategy and Management

Develop and execute paid advertising strategies across Meta, Google, LinkedIn and other relevant platforms aligned to client goals and strategy developed by the Account Owner
Build and manage campaign structures, including audience targeting, ad sets, bidding strategy and budget allocation
Own the full campaign lifecycle from initial setup and launch through ongoing optimization and reporting
Translate client roadmaps and Account Owner direction into an actionable paid media strategy

Optimization and Performance

Monitor campaign performance daily and make proactive optimizations to improve results

Conduct regular A/B testing on creative, copy, audiences and landing pages to continually improve performance
Identify underperforming campaigns early and bring recommended solutions (not just problems) to the Operations Director or Account Owners
Stay current on platform updates, algorithm changes and emerging paid media trends

Reporting and Communication

Build and maintain client-facing performance reports that go beyond the numbers and tell a clear story
Contribute to scorecard metrics and roadmap updates in collaboration with the Account Owners
Clearly communicate campaign results, insights and next steps in both written updates and meetings when needed

Cross Departmental Collaboration

Work closely with the Account Owners to ensure paid strategy aligns with the broader client strategy
Coordinate with graphic designers, web designers and videographers on ad creative and landing page needs
Submit creative requests clearly and with enough lead time to avoid bottlenecks

GWC Alignment

To be successful in this role, the individual must:

Get It: Deeply understand the role, the culture, and the Wayne Media way.
Want It: Have the internal drive and passion to perform this role at a high level.
Capacity: Have the mental, physical, and emotional time/skills to do the job well.

Skills & Qualifications

Technical Proficiency
Proficiency in Meta Ads Manager and Google Ads (campaign setup, optimization and troubleshooting)
Strong understanding of conversion tracking, pixel setup and Google Tag Manager
Familiarity with Google Analytics 4 and attribution modeling
Comfortable building reports in platform native tools
Working knowledge of landing page best practices and how they impact paid performance
Education/Experience:
Education
Bachelor’s degree in Marketing Communications, Business or related field preferred
Equivalent experience in lieu of a degree is acceptable
Experience
2-4 years of hands-on paid advertising experience, preferably agency side
Demonstrated track record of managing paid campaigns with measurable results
Google Ads certification and/or Meta Blueprint certification preferred
Experience managing multiple client accounts simultaneously

Personal Attributes

Detail-Oriented: Maintains strong attention to layout, spacing, and consistency.
Collaborative: Works well across teams and accepts feedback constructively.
Proactive: Takes initiative to stay ahead on projects and seek clarity.

Benefits

Healthcare, Dental, and Vision
401(k) with a 3% match
Financial wellness planning program
Paid maternity and paternity leave
Hybrid flexibility (currently 2 remote workdays per week, subject to team and business needs)
Paid Time Off (3 Weeks Starting, prorated based on start date)
Summer Fridays (out at 2:30 PM)
Christmas to New Year’s Break

If you do not provide a cover letter and resume your application will not be considered.

Salary

$45,000 - $54,000 per year

Apply Now

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google ads jobs in ann arbor, mi

Paid Advertising Specialist

Director, Digital Marketing & Ecommerce

Performance Specialist, Retail, Large Customer Sales

Marketing Manager

Global Solutions Senior Associate, Go-To-Market

Senior Account Strategist, Mid-Market Sales, Google Customer Solutions

Account Owner

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About Wayne Media Group

Description

Who We Are

Our Leadership Creed

Our Core Values

Roles & Responsibilities

GWC Alignment

Skills & Qualifications

Personal Attributes

Benefits

Salary

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