Position Summary
The Digital Communication & Engagement Manager translates HDA Truck Pride's marketing and communications strategy into effective digital experiences and campaigns.
Working under the strategic direction of the Director of Marketing & Communications, this position manages the day-to-day planning, execution, coordination, and optimization of HDA Truck Pride's email marketing, websites, social media, digital content, and audience-engagement initiatives.
The Manager serves as the organization's primary hands-on resource for digital channel execution, marketing automation, audience segmentation, content publishing, and performance reporting. This is a manager-level individual-contributor role within a lean, collaborative team.
Key Responsibilities
Digital Channel Planning & Execution
· Translate organizational priorities into coordinated digital channel plans, campaign schedules, and content calendars.
· Recommend appropriate digital channels, formats, timing, and tactics for approved initiatives.
· Manage digital campaigns from planning through launch, measurement, and optimization.
· Coordinate communications across programs, events, education, membership, supplier relations, business development, and stakeholder-engagement activities.
· Ensure digital communications follow established brand, messaging, audience, accessibility, and approval standards.
· Identify engagement opportunities and recommend new approaches to the Director of Marketing & Communications.
Email Marketing & Automation
· Manage the production, testing, scheduling, and distribution of promotional, operational, educational, event-related, and stakeholder communications.
· Produce monthly, quarterly, and special-edition newsletters.
· Build and maintain audience segments using organizational, role, interest, preference, and engagement data.
· Develop automated journeys and triggered communications based on approved objectives and audience strategies.
· Coordinate communication schedules to improve timing, relevance, and overall message frequency.
· Monitor deliverability, engagement, subscription preferences, and campaign performance while maintaining compliance with applicable privacy and consent requirements.
Website Content & Digital Experience
· Serve as the primary day-to-day content manager for HDA Truck Pride's websites and related digital properties.
· Create, edit, publish, and maintain accurate, relevant, accessible, and engaging website content.
· Develop landing pages, campaign pages, event content, program resources, and calls to action.
· Coordinate website updates with internal stakeholders, vendors, and technology resources.
· Apply established search engine optimization, accessibility, user-experience, and brand standards.
· Maintain practical content governance processes, including ownership, review, approval, archiving, and lifecycle management.
Social Media & Digital Content
· Translate organizational priorities into channel-specific social media plans and content.
· Create, schedule, and publish content supporting HDA Truck Pride programs, events, members, suppliers, educational initiatives, and industry priorities.
· Manage day-to-day audience engagement and escalate sensitive, reputational, or policy-related matters appropriately.
· Coordinate approved paid social media and digital promotional campaigns.
· Monitor industry conversations, platform developments, and changing audience behaviors.
· Identify member stories, organizational expertise, and industry developments that can become useful digital content.
Analytics & Performance Optimization
· Maintain digital dashboards and reporting based on objectives and key performance indicators established with the Director.
· Track email, website, social media, campaign, audience-growth, and conversion performance.
· Translate performance data into clear observations and actionable recommendations.
· Use testing and analytics to improve content, segmentation, timing, calls to action, and user experience.
· Provide accurate, timely, and understandable digital performance information for leadership and internal stakeholders.
Marketing Technology & Data Support
· Serve as a knowledgeable day-to-day user of HDA Truck Pride's email, website, social media, analytics, CRM, and marketing automation platforms.
· Collaborate with technology and data stakeholders to improve workflows, integrations, and audience data.
· Support preference management, segmentation, personalization, and connected communication initiatives.
· Identify platform limitations and improvement opportunities and recommend practical solutions.
· Responsibly use approved AI enabled tools to improve content development, campaigns, analysis and productivity
Member Digital Marketing Support
· Serve as a practical resource for members seeking digital marketing and communications guidance.
· Provide approved tools, templates, best practices, and recommendations that members can apply within their businesses.
· Help identify opportunities for members to improve their digital presence, customer communications, and marketing effectiveness.
· Assist in developing educational content, presentations, webinars, and resources related to digital marketing.
· Escalate requests requiring broader strategy, significant resources, or customized services to the Director.
Collaboration & Project Coordination
· Partner with business development, product management, education, events, end-user programs, technology, and other internal teams.
· Gather requirements, establish timelines, coordinate reviews, and manage digital deliverables.
· Work with agencies, freelancers, vendors, and technology providers on approved projects.
· Maintain clear project documentation, calendars, workflows, and status updates.
· Raise conflicts involving priorities, resources, brand direction, or stakeholder expectations to the Director for resolution.
What Success Looks Like
· Digital communications are delivered accurately, consistently, and on schedule.
· Stakeholders receive increasingly relevant and appropriately targeted communications.
· Email, website, and social media engagement demonstrate measurable improvement.
· HDA Truck Pride makes greater use of segmentation, personalization, automation, and audience preferences.
· Digital content remains current, accessible, brand-aligned, and useful.
· Performance reporting produces actionable insights rather than activity counts alone.
· Internal teams receive clear, reliable, and well-coordinated digital support.
· The Director has greater capacity to focus on enterprise strategy, leadership, brand development, and major organizational priorities.
Required Qualifications
· Bachelor's degree in marketing, communications, digital media, journalism, public relations, or related discipline, or an equivalent combination of education and relevant professional experience.
· Three or more years of progressive experience in digital marketing, digital communications, content management, audience engagement, or a related field.
· Demonstrated experience executing campaigns across email, website, social media, and other digital channels.
· Experience using CRM, email marketing, marketing automation, content management, social media, and analytics platforms.
· Excellent writing, editing, proofreading, and content-development skills.
· Strong understanding of audience segmentation, digital engagement, campaign measurement, and communications best practices.
· Experience managing website content and supporting effective digital user experiences.
· Ability to analyze performance data and turn findings into practical recommendations.
· Strong project-management, organizational, and stakeholder-coordination skills.
· Ability to work independently within established strategies, priorities, and brand standards.
Preferred Qualifications
· Experience with Salesforce, Salesforce Marketing Cloud, Constant Contact, WordPress, Google Analytics, or comparable platforms.
· Experience developing automated journeys and preference-based communications.
· Working knowledge of search engine optimization, AI search, digital accessibility, privacy practices, and content governance.
· Experience managing paid social media or digital advertising campaigns.
· Familiarity with responsible AI-assisted content and marketing workflows.
· Experience coordinating work with agencies, developers, freelancers, or technology vendors.
Equal Opportunity Employer
HDA Truck Pride is committed to creating a diverse and inclusive workplace. HDA Truck Pride is an equal opportunity employer and does not discriminate based on race, color, religion, national origin, sex, gender identity, sexual orientation, protected veteran status, disability, age, or any other status protected by applicable law.
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Flexible spending account
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Tell us why this position excites you.
Experience:
- Digital marketing: 3 years (Preferred)
Work Location: Hybrid remote in Brighton, MI 48114
