SEO Team & Client Performance ManagerAbout Apartment SEO
Apartment SEO is a full-service digital marketing agency specializing in multifamily housing. We help apartment communities and property management organizations strengthen their online visibility, improve local search performance, and connect with prospective residents through strategic, measurable digital marketing solutions.
As our client portfolio and SEO department continue to grow, we are seeking an experienced people leader who can develop a high-performing team, strengthen operational accountability, and ensure that our clients consistently receive exceptional service and results.
Position Overview
The SEO Team & Client Performance Manager is responsible for leading the day-to-day performance of an SEO team while overseeing the health and execution of an assigned client portfolio.
This is first and foremost a people-management role. The successful candidate must have substantial experience directly managing employees, setting expectations, coaching performance, resolving challenges, and holding team members accountable for quality, productivity, and client outcomes.
The ideal candidate combines strong leadership capabilities with practical SEO, digital marketing, campaign management, and client-service experience. This individual will translate departmental strategy into consistent team execution, identify performance risks before they escalate, and ensure employees have the direction, training, and support needed to succeed.
This position reports to the Director of SEO and works closely with SEO leadership, Client Success, Operations, Content, Web Development, Paid Media, Reputation Management, and other cross-functional teams.
Primary ResponsibilitiesTeam Leadership and People Management
- Directly manage, coach, mentor, and develop a team of SEO professionals.
- Provide clear day-to-day direction, establish priorities, and ensure employees understand performance expectations.
- Conduct recurring one-on-one meetings, team meetings, performance discussions, and development planning.
- Monitor individual and team performance against established KPIs, service-level expectations, quality standards, and departmental goals.
- Address performance concerns promptly through clear feedback, documented expectations, coaching, and appropriate accountability measures.
- Recognize high performance and create meaningful opportunities for employee growth and advancement.
- Evaluate team capacity, workload distribution, and resource needs to maintain sustainable execution.
- Foster a culture of ownership, collaboration, urgency, continuous improvement, and professional accountability.
- Support onboarding and training for new employees while reinforcing departmental SOPs and quality standards.
- Serve as the first level of leadership escalation for workflow, employee, quality, and client-performance concerns.
Client Portfolio Performance
- Oversee the performance and overall health of an assigned portfolio of SEO clients.
- Ensure campaigns are executed accurately, strategically, and within established timelines.
- Review client performance data, scorecards, deliverable status, rankings, traffic trends, and account risks.
- Identify underperforming accounts and develop clear action plans to improve campaign health and client outcomes.
- Partner with Client Success and internal stakeholders to address client concerns, communicate recommendations, and resolve escalations.
- Help translate complex SEO concepts, algorithm changes, and performance trends into clear, client-friendly language.
- Ensure team members provide proactive, accurate, and solutions-oriented support.
- Maintain visibility into onboarding progress, recurring deliverables, overdue work, client requests, and implementation barriers.
- Reinforce a consistent client experience across a large and diverse portfolio.
SEO Strategy and Quality Oversight
- Oversee the implementation of local, on-page, technical, content, and off-page SEO strategies.
- Review keyword strategies, metadata, website content, Google Business Profile optimization, listings, reporting, and other campaign deliverables.
- Ensure recommendations align with current search-engine standards, user intent, local search behavior, and client business objectives.
- Monitor quality-control results and address recurring errors, process gaps, or training needs.
- Partner with SEO leadership to implement strategies for underperforming accounts and properties.
- Support the adoption of AI search, generative-engine optimization, structured data, and emerging search strategies.
- Maintain working knowledge of major Google updates, local-search developments, analytics platforms, and industry best practices.
- Help ensure that SEO work supports meaningful client outcomes—not only rankings, but also qualified traffic, engagement, conversions, tours, and leasing performance when data is available.
Operations and Process Management
- Translate departmental priorities into actionable team plans and measurable expectations.
- Monitor workflows, deadlines, workload queues, campaign milestones, and completion rates.
- Ensure employees consistently follow approved SOPs, documentation standards, and escalation procedures.
- Identify operational inefficiencies and recommend scalable improvements.
- Support the development and refinement of departmental processes, training materials, and quality protocols.
- Coordinate with cross-functional departments to resolve access issues, implementation barriers, reporting concerns, and client requests.
- Maintain accurate documentation regarding team performance, account status, risks, and action plans.
- Assist SEO leadership with forecasting, staffing considerations, performance reporting, and departmental planning.
- Reinforce accountability for deadlines without sacrificing accuracy, strategic value, or client experience.
Required Qualifications
- At least five years of professional experience in SEO, digital marketing, campaign management, client service, or a closely related field.
- At least five years of direct people-management experience, including responsibility for coaching, mentoring, performance management, workload direction, employee development, and day-to-day accountability.
- At least two years of experience directly managing an SEO or digital marketing client portfolio.
- Demonstrated success leading teams in a deadline-driven, high-volume, client-service environment.
- Proven ability to address performance concerns directly, professionally, and constructively.
- Strong understanding of local SEO, on-page SEO, technical SEO, content strategy, keyword research, analytics, and search-performance reporting.
- Experience managing team KPIs, quality standards, turnaround times, workflows, and service-level expectations.
- Strong analytical and problem-solving skills with the ability to identify risks and create practical action plans.
- Excellent written, verbal, presentation, and interpersonal communication skills.
- Ability to explain SEO strategies and performance results to both technical and nontechnical audiences.
- Strong organizational skills and the ability to manage competing priorities across employees and client accounts.
- Experience working collaboratively across departments and organizational levels.
- Confidence making decisions, setting expectations, and taking ownership of team and client outcomes.
Preferred Qualifications
- Experience working for a digital marketing or SEO agency.
- Experience managing large or complex client portfolios.
- Experience within multifamily housing, real estate, property management, or another location-based industry.
- Familiarity with Google Analytics 4, Google Search Console, Google Business Profile, Google Tag Manager, local ranking platforms, listings-management tools, and SEO reporting platforms.
- Experience with Salesforce or another client and workflow management platform.
- Familiarity with AI-assisted search, generative-engine optimization, schema markup, and evolving search behaviors.
- Experience leading remote, distributed, offshore, or cross-functional teams.
- Experience developing SOPs, training programs, performance scorecards, or quality-control processes.
What Success Looks Like
A successful SEO Team & Client Performance Manager will:
- Build a team that understands its priorities and consistently meets performance expectations.
- Improve employee accountability, professional development, and execution consistency.
- Identify and resolve team or client-performance concerns before they become significant escalations.
- Maintain strong visibility into workloads, deadlines, deliverables, account health, and operational risks.
- Improve the quality, timeliness, and strategic value of SEO campaign execution.
- Establish strong working relationships with employees, clients, and cross-functional partners.
- Create measurable improvements in team KPIs, client health, quality-control results, and portfolio performance.
- Balance empathy and employee support with clear expectations and consistent accountability.
The Leadership Profile We Are Seeking
We are looking for a manager who is comfortable leading from the front while empowering employees to take ownership of their work.
The right candidate is:
- A proven people leader—not solely an experienced individual contributor seeking a management title.
- Direct, fair, supportive, and consistent.
- Comfortable having difficult but necessary performance conversations.
- Able to create structure and clarity in a fast-moving environment.
- Highly accountable for both team execution and client outcomes.
- Skilled at coaching different personalities and experience levels.
- Calm and solutions-oriented during escalations.
- Curious, adaptable, and committed to continuous improvement.
- Capable of balancing operational execution with strategic thinking.
Candidates whose experience is primarily limited to independently executing SEO campaigns, without significant direct-report management experience, will not be the strongest fit for this position.
Why Join Apartment SEO?
This is an opportunity to play a meaningful leadership role within a growing SEO department and a specialized digital marketing agency. The SEO Team & Client Performance Manager will have the ability to influence employee development, client performance, operational consistency, and the continued evolution of our SEO and AI-search offerings.
Apartment SEO is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Pay: $75,000.00 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Retirement plan
- Vision insurance
Work Location: Remote
