We are looking for an energetic, creative, and hardworking Marketing and Advertising Manager to help grow our brand, generate leads, create strong content, and make Rutter’s impossible to ignore in the communities we serve.
About Rutter’s
Rutter’s is a fast-growing roofing, gutters, siding, and exterior restoration company serving Oshkosh, the Fox Valley, Madison, Milwaukee and surrounding Wisconsin communities. We specialize in storm damage restoration, insurance-related roofing projects, and high-quality exterior work.
This is not a sit-behind-a-desk-and-post-random-graphics type of role. We want someone who is excited to get out to job sites, capture real content, work with our sales and production teams, and help build a strong local brand.
Position Overview
The Marketing & Advertising Manager will be responsible for creating and managing content, helping run digital advertising campaigns, improving brand visibility, and supporting lead generation efforts.
This person should be creative, dependable, organized, fast-moving, and comfortable working in a construction/home services environment. The ideal candidate understands social media, short-form video, local marketing, and the importance of turning attention into real business opportunities.
Responsibilities
- Create and manage content for Facebook, Instagram, TikTok, YouTube Shorts, Google Business Profile, and other platforms
- Capture photo and video content at active job sites
- Create short-form videos, reels, before-and-after posts, customer education content, storm damage content, company culture posts, and recruiting content
- Write engaging captions, hooks, and ad copy
- Build and manage a weekly/monthly content calendar
- Help manage and monitor paid advertising campaigns, including Facebook/Instagram Ads, Google Ads, and Google Local Services Ads
- Track marketing performance, including leads, booked inspections, cost per lead, and ad performance
- Work closely with the sales team to create content that supports lead generation and brand trust
- Work with project managers to capture jobsite content, customer stories, and completed projects
- Help promote storm response campaigns after hail, wind, or severe weather events
- Create content around reviews, testimonials, local projects, and community involvement
- Assist with recruiting content for sales reps, project managers, crews, and future hires
- Maintain brand consistency across all platforms
- Bring new creative ideas to the table regularly
- Monitor competitor marketing and identify ways Rutter’s can stand out
- Help make Rutter’s one of the most recognized roofing and exterior companies in our market
Qualifications
- Experience creating social media content for a business, brand, or personal platform
- Strong understanding of Facebook, Instagram, TikTok, YouTube Shorts, and current social media trends
- Ability to shoot and edit short-form video content
- Strong writing skills for captions, hooks, and ad copy
- Creative mindset with strong attention to detail
- Organized and able to manage a content calendar
- Comfortable visiting job sites and filming around active construction
- Strong work ethic and ability to move quickly
- Willingness to learn roofing, siding, gutters, storm damage, and insurance restoration
- Ability to work independently and take ownership of projects
- Positive, energetic attitude
- Must be reliable and able to follow through
Preferred Experience
- Experience in roofing, construction, real estate, home services, or local service business marketing
- Experience with Meta Ads, Google Ads, or Google Local Services Ads
- Experience using Canva, CapCut, Adobe Premiere, Final Cut, Lightroom, Photoshop, or similar tools
- Photography or videography experience
- Drone experience is a plus
- Experience with Google Business Profile
- Experience tracking marketing performance and lead generation
- Basic understanding of CRM systems is a plus
What We’re Looking For
We are looking for someone who is:
- Energetic
- Creative
- Hardworking
- Organized
- Coachable
- Fast-moving
- Comfortable around construction
- Willing to get out in the field
- Able to bring ideas instead of waiting to be told what to do
The right person for this role should be able to look at one roofing job and turn it into multiple pieces of content: videos, before-and-after posts, customer education, sales content, recruiting content, and advertising creative.
What Success Looks Like
A successful person in this role will help Rutter’s:
- Increase brand awareness in our local markets
- Generate more qualified leads
- Improve social media consistency
- Create high-quality jobsite and educational content
- Support storm response campaigns
- Improve ad performance
- Help attract great employees and sales reps
- Make our company stand out from other roofing companies
Schedule
This is a full-time position. Some flexibility may be required depending on jobsite schedules, weather events, storm response, and company needs.
Compensation
Pay will be based on experience and ability. Performance bonuses may be available based on content output, lead generation, booked inspections, ad performance, and overall marketing results. Lot of opportunity to grow within the company.
If you are creative, hardworking, and want a role where your work can directly impact the growth of the company, we want to talk to you.
Pay: $55,000.00 - $80,000.00 per year
Benefits:
Work Location: Hybrid remote in Oshkosh, WI 54902
