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product marketing manager jobs near appleton, wi

Product Marketing Manager-RapidCare

AriensCo -
Brillion, WI

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Job Details

Full-time
12 days ago

Benefits

Profit sharing
Health savings account
Paid holidays
Disability insurance
Health insurance
Dental insurance
Flexible spending account
Tuition reimbursement
Parental leave
Employee assistance program
Vision insurance
401(k) matching
Opportunities for advancement
Life insurance

Qualifications

Research data analysis

Full Job Description

At AriensCo, we build more than exceptional products – we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.

We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities.

Our environment? We’re corporate, without being “corporate.” Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you’ll always have the freedom to create and contribute. Our company vision is “Passionate People, Astounded Customers.” Quite simply: it revolves around people

Speaking of people, you’re not just employee #1,762 to us. You’re family and your role is invaluable. Without exceptional people, we can’t continue to produce the amazing products we're known for around the world.

Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community.

Job Description:

We’re looking for an ambitious and driven Product Marketing Manager to help shape and execute product strategies that align with our business goals and capitalize on market opportunities. In this exciting role, you’ll play a key part in bringing new products to market, ensuring each launch delivers value to our customers, strengthens our competitive position, and supports our long-term vision for growth and innovation.

This position is based in Brillion, WI and offers a hybrid work arrangement. A fully remote option is not available.

THE DAY TO DAY...

Conduct and direct thorough market research and competitive analysis to identify trends, opportunities, and customer needs, informing product development and positioning
Be the voice of the customer, championing their needs and ensuring every product decision enhances their experience and satisfaction
Lead cross-functional teams to develop and communicate a 5-year product roadmap for parts, accessories and attachments (PAA), collaborating closely with Engineering, Marketing, and Sales to ensure successful product launches
Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization, ensuring PAA products meet market demands and exceed customer expectations
Develop and execute product commercialization and launch plans, implementing go-to-market strategies in collaboration with communication, graphic design, IT and learning & development teams
Collaboration with pricing analyst, sales and finance teams to set product pricing strategies and promotional executions
Support industry trade shows, customer experience events, retail product line reviews, and other key corporate events, activities and initiatives
Establish and monitor key performance indicators (KPIs), measuring product success and driving data-driven continuous improvement
Lead development of all marketing materials, including packaging, presentations, merchandising, and other collateral, to commercially launch new products and execute promotions
Lead and coach product team members both through influence and as a direct leader of people, as assigned

THE QUALIFICATIONS...

Bachelor’s degree in business, marketing, engineering, or a related field required
A minimum of 3 years of experience in new product development with durable, service-oriented products
Experience marketing in retail and/or B2B dealer/distributor sales channels
Strong communication, analytical and problem-solving skills, with the capacity to gather, interpret, and leverage data to make informed product decisions
Be a self-starter with the ability to manage multiple projects
Prior experience in aftermarket products and sales a plus
Must be able and willing to travel up to 25% with some international travel possible

Applicants must be authorized to work in the U.S. without requiring sponsorship now or in the future.

About AriensCo

Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values – Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success.

Our employees’ quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition. AriensCo employees are provided various great benefit opportunities which may include:

Medical, Dental, Vision Insurance effective first day of employment
Dependent Care Flexible Spending Account (FSA) plan
401(k) match and profit-sharing plans
Life Insurance
Health Savings Accounts (HSA)
Short Term Disability
Parental Leave
Onsite Marketplace Care Partners at all locations
Paid holidays
Employee Assistance Program
Tuition Reimbursement and Apprenticeship Programs
Safety shoes and safety prescription glasses reimbursement
Employee Product Purchase Program
50% Daycare discount **Brillion Early Learning Center
10% tuition discount at KinderCare Learning Centers nationwide **Excludes Brillion Early Learning Center
Onsite health clinic with Bellin Health **Brillion Campus Only
Nearsite & Urgent Care Clinic Options **Brillion Campus Only

EEO Statement

The concept of diversity is important to us at AriensCo. That’s why we’ve created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat.

AriensCo is an Equal Employment Opportunity (EEO) employer and steadfastly committed to hiring and selecting the most qualified candidate for any open position. It is the policy of AriensCo to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best qualified talent, foster productive teamwork, and expand our business opportunities.

Apply Now

Refine Your Search

product marketing manager jobs in appleton, wi

Product Marketing Manager-RapidCare

Marketing Specialist

Senior Manager Marketing

Sales Manager

Territory Manager, Interventional Pain - Wisconsin (Madison, Stevens Point, Marshfield)

Associate Channel Manager

Director of Sales (Utility Products)

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Senior Digital Marketing & Communications Specialist - IGEN

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Product Strategy Manager-Lawn & Garden/Outdoor Power Equipment

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Product Manager - Lighting

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